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Fashion

Rug up this winter in Private White V.C’s Merino wool collection


As the last remaining clothing factory from the world’s first industrial city, Private White V.C. has a remarkable story to tell. The brand pays homage to its namesake WWI hero; Private Jack White. On returning from war, Private Jack White began working as a pattern cutter at the factory in Manchester which houses the brand today, working his way up through the ranks to become its owner.

Now owned and driven by Jack’s great-grandson James Eden the brand has partnered with The Woolmark Company to unveil a classic, elegant and casual Australian Merino wool collection, available now exclusively on Mr Porter.

This exclusive collection consists of 5 pieces which have been designed to celebrate Australian Merino wool, one of the most natural, eco-friendly and luxurious fibres in the world. 100% natural, renewable and biodegradable, Merino wool is the responsible choice for the conscious consumer.

“Beautifully soft, versatile and resilient, Australian Merino wool naturally breathes providing year-round comfort anywhere, any time,” explains Private White V.C. CEO/Founder James Eden. “Natural, renewable and biodegradable, Merino wool is the responsible choice for today’s conscious consumer.”

The Merino wool garments - made in a selection of mills a couple of miles away from the Private White V.C. factory in Manchester are:

The Woolmark Merino Wool Doeskin Mac

The Woolmark Merino Wool Doeskin Mac - an elegant single-breasted overcoat handcrafted using a super-soft 100% Australian Merino wool woven in Yorkshire with an exclusive doeskin weave. Half-lined, fly-fronted with a military grade centre-front zip and stud fastening, the showerproof Doeskin Mac is the perfect silhouette to transmit the luxurious look, feel, drape and performance of the exclusive Merino wool cloth. The Doeskin Mac carries the iconic Woolmark quality certification mark which has endorsed products for its quality and performance since1964.

Woolmark Merino Wool Gilet - the wool-wadded gilet has been fabricated using the finest 100% Australian Merino wool woven in Yorkshire. The innovative 100% wool wadding provides optimal breathability and extreme insulation from the elements. It features two external patch pockets with side-entry and stud fastening, along with centre-front fastening with gunmetal snaps and an Alcantara trim detail to front, hem and collar. There's also a 100% cotton corduroy trim on the inside collar with an internal smart phone friendly patch pocket. There is an internal draw cord at the waist with copper stoppers to cinch the garment for a more tailored look and feel.

The Woolmark Merino Wool P.O.W. Bomber    |    The Woolmark Merino Wool Shacket

The Woolmark Merino Wool P.O.W. Bomber - a versatile wool bomber with signature military-grade copper centre-front zip from RIRI of Switzerland. The 100% Australian Merino wool outer cloth has been woven locally in Yorkshire in an exclusive tonal Prince of Wales check pattern. It features two external patch pockets with stud-secure flaps and side entry and two internal double jet pockets with stud secure fastening, with etched copper rivets on the internal hanger loop. Australian Merino wool is a natural, biodegradable and renewable fibre. Wool is a great fibre due to its breathability and thermoregulation properties, making it the ultimate luxury fibre for comfortable and durable clothing.

The Woolmark Merino Wool Shacket - a more casual but equally dependable alternative to the traditional blazer. Elegant double vent at the rear with concealed button fastening, the Shacket boasts enough formal features to pair with a crisp shirt and tie but also equally lends itself to weekend wear. Unstructured and fabricated using the finest 100% Australian Merino wool woven in Yorkshire.

The Woolmark Merino Wool Crewneck - 100% extrafine Australian Merino Wool Round Neck Sweater lovingly made by their good friends north of the border, Johnstons of Elgin. This garment carries the Woolmark logo, a symbol of quality for Pure New Wool. Only licensed manufacturers who meet The Woolmark Company strict performance standards are permitted to use it.

Shop the full collection here

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Lisa Griplas has more than ten years experience in the media and communications industry. A journalist by trade, she spent a number of years working at a daily newspaper before moving to The Woolmark Company to take up the role of Global Editor, a title she holds today.