Your browser is not fully supported. Please upgrade your browser.

Skip to main content
Fashion

Joe Merino goes 100% ultrafine


Dutch brand Joe Merino has unveiled a classic summer t-shirt in 100% ultrafine Merino wool in collaboration with The Woolmark Company.

The Joe T is a classic summer T-shirt that has been recreated this season with 100% ultrafine Merino wool making it the perfect go-to for summer.

Breathable, soft and luxuriously gentle next to the skin, the Joe T has a natural elasticity due to the ultrafine 16.5 micron Merino wool fibres that bend far more than coarser fibres. The T-shirt is circular knitted from Südwolle yarns, is machine washable and available in 12 colours.

To showcase the T-shirt, a video has been created to celebrate the history of T-shirts and Joe Merino’s re-introduction of the “good old plain T-shirt” with Merino wool fibre as the hero.

VIDEO
Joe Merino - Cool in wool

The T-shirt began as standard uniform in the US Navy and through the 1950s it became a symbol of rebellion favoured by advocates like James Dean. However, through following decades, the T-shirt declined in status due to its pervasiveness and adornment with merchandising messages. This summer, Joe re-introduces the T-shirt as a full-fledged no-nonsense quality wear - made from 100% Merino wool.

To emphasise the story of Merino wool, not only for the Joe T but the complete Joe Merino collection, Joe Merino instore displays of raw Merino wool and yarns and a ‘virtual reality’ experience of wool-growing on an Australian Merino wool farm feature in store displays.

inline-1.jpginline-2.jpg

The Joe T is made with 100% ultrafine Merino wool and is available in 12 colours.

“Joe Merino produces quality apparel, so it is only fitting that they use a premium fibre, Merino wool,” said The Woolmark Company Managing Director, Stuart McCullough. “Merino wool is also a very versatile and trans-seasonal fibre, which Joe Merino perfectly demonstrates with their new T-shirt which is ideal for summer and complements their famously timeless jumpers.”

The Joe T and the rest of Joe Merino’s range are available online at JoeMerino.com and at the company’s three concept stores in Amsterdam (The Netherlands), Antwerp (Belgium) and Düsseldorf (Germany).

Keep reading
21 Jun 2021
Performance

Tennis great Andy Murray competes in Merino wool

21 Jun 2021
Tennis great Andy Murray competes at Wimbledon this summer in a Merino wool performance kit developed by AMC in collaboration with The Woolmark Company.
30 Sep 2020
Performance

Vivobarefoot x Woolmark launch no-sock Merino wool shoe

30 Sep 2020
Shop the latest sustainable shoe from Vivobarefoot. Made with super soft Merino wool, these shoes are the ultimate bare foot comfort for your everyday.
07 Sep 2020
Performance

Tracksmith delivers the best gear for your run commute

07 Sep 2020
Looking to avoid public transport? Here’s everything you need for your run commute, thanks to Woolmark, Tracksmith and Merino wool.
12 Aug 2020
Performance

Wool footwear

12 Aug 2020
From wool slippers and UGG boots to wool sneakers, trainers and leisure shoes, wool footwear offers comfort, performance, breathability and odour resistance for men, women and kids.