Your browser is not fully supported. Please upgrade your browser.

Skip to main content
Fashion

Formal Friday creates the only T-shirt you’ll ever need


The hunt for the perfect T-shirt is over, with Finnish label Formal Friday developing what is called the perfect wool T-shirt.

Having spent years redefining its core product, the menswear brand has decided to focus on producing the ultimate T-shirt, crafted from 100% Australian Merino wool to see wearers through summer, autumn, winter and spring.

For Formal Friday designer Teemu Muurimäki, a perfect T-shirt should encapsulate three things: user experience, aesthetics, and environmental impact.

"What we are most proud of is the minimal environmental impact that our garment has.”
Teemu Muurimäki
Teemu Muurimäki

“Our T-shirt is crafted from 100% certified Australian Merino wool, which as a material is extremely breathable, comfortable, and easy to care for,” says Muurimäki, whose design history spans Giorgio Armani, Dolce & Gabbana, and Bottega Veneta.

"What we are most proud of is the minimal environmental impact that our garment has - whereas many garment factories pollute nature with toxic waste water, our supply chain has such a clean manufacturing process, that they even breed fish in the waste water pools.”

100% natural, renewable and biodegradable, Australian Merino wool is loved by designers worldwide and is the responsible choice for today’s conscious consumers. Boasting superb breathability, next-to-skin softness, strength and resistance to odour, Australian Merino wool's versatility extends from luxury fashion to high-performance activewear."With the help of an Italian sub-contractor’s new technology and technical support from The Woolmark Company, we’ve been able to create a very dense and durable fabric rarely seen in ultrafine 17.5 micron wool products."

Despite traditionally being a menswear brand, Formal Friday also has a strong following of female customers, resulting in smaller sizes being created, from XXS to XXL.

Available in 9 colours including black, navy and steel through lime, army green and orange, this machine washable Merino wool T-shirt is available at Formal Friday and selected retailers.

Keep reading
11 Jun 2019
Activewear

Outerknown unveils world’s first Merino wool boardshort

11 Jun 2019
Lifestyle brand Outerknown - the brainchild of surf legend Kelly Slater - has created the world’s first boardshort crafted from 100% Australian Merino wool.
17 Apr 2019
Activewear

Your chance to own Western Rise’s Limitless Merino Wool Shirt

17 Apr 2019
Western Rise's Limitless Merino Wool shirt seamlessly blends comfort and style, combining the look of a traditional button-down shirt with the highly technical, odour resistant, temperature-regulating attributes of Australian Merino wool.
28 Mar 2019
Activewear

6 reasons to workout in wool

28 Mar 2019
Whether you’re running, hiking, practising yoga or working out, here are 6 reasons why Merino wool is the ultimate performance fibre for activewear.
19 Mar 2019
Activewear

APL launches its most sustainable apparel collection

19 Mar 2019
APL launches a Woolmark-certified Merino wool apparel collection, designed to wear for all aspects of life from travel to training.

Lisa Griplas has more than ten years experience in the media and communications industry. A journalist by trade, she spent a number of years working at a daily newspaper before moving to The Woolmark Company to take up the role of Global Editor, a title she holds today.