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Wool is the original performance fibre.

But as synthetic alternatives came along,
people forgot about wool.

We forgot how important it is for our skin to breathe.
It’s time to help the world remember that thousands of years on, there’s still only one natural, breathable fibre that frees you to live the life you were born to.



Live & Breathe Video Preview
Live & Breathe


The Woolmark brand is the world’s most recognised textile fibre brand. Yet in a world dominated by man-made, shiny plastics, it’s easy to lose sight of the wonders of Mother Nature. The rapid growth in demand for technical textiles has significantly boosted wool’s prominence in the sportswear industry and the fibre’s naturally inherent qualities - such as effective odour control, superb breathability and moisture management properties - cannot be matched by any man-made fibre, protecting the wearer from temperature extremes, from sea level to mountain top. Natural, renewable and biodegradable, Merino wool is nature at its finest, being the most effective form of all-weather protection known to mankind for thousands of years. 


Breath More, Do More In Wool

A fibre thousands of years in the making, man can never match the natural benefits of wool.


 Women's Activewear That's Of The Land, Not The Lab


Designed to protect you from the great outdoors, Merino wool activewear offers year-round protection, no matter the level of exercise intensity. The unique benefits of Merino wool sportswear allow it to act like a second skin, helping athletes perform at their peak, from sea-level to mountain top. In contrast to synthetics, Merino wool can absorb moisture vapour which means less sweat on your body. Merino wool even absorbs and locks away the odour molecules from sweat, which are only released upon washing. Merino wool is also an active fibre that reacts to changes in body temperature. Its unique crimp structure helps you stay warm when the weather is cold, and cool when the weather is hot. And as a natural fibre, evolved over thousands of years to protect sheep against the elements, Merino wool absorbs UV radiation, making it a good choice for a wide range of outdoor activities.


 Men's Activewear That's Of The Land, Not The Lab

Wool can absorb twice as much moisture vapour as cotton, and ten times as much as polyester.



Breathe easy with wool

Wool fibres are naturally breathable. They can absorb large quantities of moisture vapour and allow it to evaporate, making wool garments feel less clingy and more comfortable than garments made from other fibres. In contrast to synthetics, wool is an active fibre that reacts to changes in the body’s temperature, keeping the wearer comfortable. Accordingly, wool garments are one of the most breathable of all the common apparel types.

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Wool is the most reused and recycled of all the common apparel fibres.



The Rising Tide of Microplastics

As much as 35 per cent of microplastics in the marine environment are fibres from synthetic clothing, entering the environment during use and shedding whilst washing. As consumption of plastics and man-made fibres in clothing expands to meet demand from a rising world population, that amount continues to increase.  By contrast, natural fibres such as wool readily biodegrade, offering a less impactful solution and demonstrating that through a responsible choice of what we wear, we can ultimately contribute to the long-term health of the planet. 

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With its unrivalled breathability, moisture management properties and odour control, there’s no denying that wool is the ultimate performance fibre. To prove it, we put wool to the ultimate test, with three Australian athletes – three-time Olympic middle distance runner Jeff Riseley, Commonwealth Games 100-metre semi-finalist Rohan Browning, and accomplished high jumper Amy Pejkovic – wearing head-to-toe wool for their workouts. Here, we captured them as they sprinted and stretched, climbed and crunched, wearing lightweight pieces from the likes of adidas, XTM, ioMerino and Ibex.

“I think that people hold the misconception that wool can be cumbersome and itchy, which couldn’t be further from the truth,” said Browning of his experience. “High performance in elite sport is all about being in a comfortable mental and physical space. When you’re behind the start line and all the work has been done, the only thing you can change is what you wear.” Riseley agrees, noting in particular wool’s ability to regulate body temperature and minimise moisture. “I typically find it difficult to find a product that can keep me warm early in a run when I’m still cold, and that can cope once I’ve warmed up so that I don’t overheat or sweat. Wool minimises the need for multiple layers that need to be shed as a run goes on, making it really versatile.”


Peak Performance


Peak Performance Video Preview



Latest News
11 Jun 2019

Outerknown unveils world’s first Merino wool boardshort

11 Jun 2019
Lifestyle brand Outerknown - the brainchild of surf legend Kelly Slater - has created the world’s first boardshort crafted from 100% Australian Merino wool.
11 Jun 2019

Merino wool sets sail for the America’s Cup

11 Jun 2019
The Woolmark Company has worked with Luna Rossa Prada Pirelli to develop high-performance Merino wool uniforms ideal for the challenging conditions of the America’s Cup.
20 May 2019
Wool Processing

Nundle Woollen Mill

20 May 2019
Nundle Woollen Mill is one of the only wool manufacturers left in Australia and celebrates the country’s long wool history.
17 Apr 2019

Your chance to own Western Rise’s Limitless Merino Wool Shirt

17 Apr 2019
Western Rise's Limitless Merino Wool shirt seamlessly blends comfort and style, combining the look of a traditional button-down shirt with the highly technical, odour resistant, temperature-regulating attributes of Australian Merino wool.