World Wide Wool

11 March 2014

For the first time, L’Uomo Vogue is dedicating a whole edition to Australia. This special publication, the idea of the Editor-in-chief Franca Sozzani, is a celebration of modern Australian society through the eyes of L’Uomo Vogue, the most globally influential men’s magazine which has a unique perspective backed by more than 40 years of history.

L'UOMO Vogue CoverThe pages of the issue feature actors and directors, artists, Olympic athletes, musicians, and costume and fashion designers – stand-out individuals whose work has helped to project an image of Australian success beyond the borders of the country itself. Each talent has been shot by leading L’Uomo Vogue photographers, creating a series of images collected here. The enthusiastic exchange of ideas between the different individuals, something L’Uomo Vogue has wanted to highlight here, is evidence of the huge creative dynamism of contemporary Australia.

This year also sees the 50th anniversary of the Woolmark logo, a benchmark of excellence around the world. The exhibition also unveils the close relationship between The Woolmark Company and the fashion world. Over the years, Australian Merino wool has been the fibre of choice of the greatest designers, names which have made the history of fashion and style.

Selected purchases of wool products from World Wide Wool participating stores*, from 5pm on 27th March, will receive an invite to a VIP customer event showcasing the Australian issue images and behind the scenes footage to be held at Museum of Contemporary Art on Friday 28th March.

The photographic exhibition is entitled “An Artful Thread Between Fashion and Style” encompassing portraits of Australian personalities, from the L’Uomo Vogue March monographic issue, dedicated to Australia. Under the artistic direction of Franca Sozzani, a collection of amazing photos of Australia’s most influential names in fashion, design, art, music, economy and public life, by the most important photographers, will be exhibited to capture the multi-faceted Australian identity, featuring the likes of Baz Luhrmann, Cate Blanchett, Nick Cave, Abbie Cornish, Chris Hemsworth, Hugh Jackman, Nicole Kidman, Catherine Martin and Marc Newson.

* World Wide Wool participating stores include: David Jones, Prada, Miu Miu, Gucci, Salvatore Ferragamo, Ermengildo Zegna, Hugo Boss and Giorgio Armani.

Click here for more information on the World Wide Wool events.

To read about L'Uomo Vogue's March edition dedicated to Australia, which connects Italian fashion to Australia's woolgrowers, click here.