Wool on show at Sydney Royal Easter Show

4 June 2012

The Woolmark fashion parades returned to the Sydney Royal Easter Show in 2012, bridging the gap from farm gate to front row.


Nearly one million visitors attended the Easter Show this year. Showing daily for a week during April, the new look runway presentation delighted people of all ages and were incorporated with the always entertaining live shearing demonstration.

The show featured garments from iconic Australian retailers and designers including Sportscraft, Sabatini, Farage, M.J. Bale, EMU Australia, Danielle Chiel, Kookai and Ellery.

The models also paraded garments from the winners of the 2012 The Australian Wool Fashion Awards.
“The Easter Show is a great opportunity for The Woolmark Company to not only connect with our shareholders, but to also get the wool message straight out to the public,” explained The Woolmark Company’s Chief Strategy and Marketing Officer Rob Langtry.

“It’s more than just putting on a good show, we are showing wool’s fashion versatility with brands that you can actually go out and buy.”