Nino Cerrito at the opening of the ‘il signor nino’ exhibition in Florence. PHOTO: Studio Nonamephoto
For three weeks in June, the Museo Marino Marini in Florence presented il signor nino, the first-ever exhibition dedicated to Nino Cerruti, his ideas and his style.
The storytelling exhibition was co-curated by Nino Cerruti and Angelo Flaccavento and was proudly sponsored by The Woolmark Company to highlight the use of wool through Cerruti’s archives, current collections and his own personal wardrobe.
“The president of Lanificio F.lli Cerruti, Nino Cerruti, is a man of timeless elegance,” explains Mr Flaccavento. “Decade after decade he has collected, in an extensive archive, all his style (collections) and his life experience: a memento which began in his late twenties during the 1950s and which is still developing to this day.”
In a tribute to one of the most important designers in the world, il signor nino allowed The Woolmark Company to not only talk about Merino wool to influential journalists such as Susy Menkes and the fashion industry, but showcase real-life examples of clothes made by a true master of the craft.
"I have kept my clothes in an archive for personal reasons. Throughout the years, they became my second skin, a suggestion in aesthetics, and respect towards the principles of craftsmanship and the art of fabrics, a testimony of man’s evolution in time. It is history, my story, including all that has happened around me and my experiences,” says Signor Cerruti.
As a major partner, The Woolmark Company played a key role in the exhibition, which launched during the 88th edition of men’s tradeshow Pitti Immagine Uomo. The beauty and the quality of Merino wool is well-expressed through the exhibition, underlining the strong relation between this noble fibre and Nino Cerruti, who has always preferred it, not only for his textile collections, but also for his everyday wardrobe.
The exhibition extended across three floors, exhibiting about 60 outfits selected from the personal archive of Signor Nino, amongst images, audio-visual content and high-quality fabrics, illustrating the aesthetic value and craftsmanship which set the foundations of the ‘Made in Italy’.
“It has always been in the tradition of this company (Lanificio F.lli Cerruti) that we have worked at a high level, and to do high level fabrics you have to use high level wool. Let’s not forget if you want to make clothes you have to use fabric and if you want to do fabric in the tradition of European culture, wool is certainly the primary fibre.”