Continuing to inspire and connect designers with the world's best commercially available wool fabric and yarn manufacturers, The Woolmark Company will unveil the latest edition of The Wool Lab at Pitti Uomo, January 10 - 13. Come and visit The Woolmark Company in Central Building - ground floor - stand F/1.
Created in collaboration with the most innovative and quality-oriented spinners and weavers from across the world, The Wool Lab is an inspiration sourcing guide available for designers and brands to view.
The Wool Lab Spring/Summer 2018 edition presents six fashion-oriented themes, along with two entirely dedicated to the sports and outdoor industry, highlighting the technical benefits of the natural fibre. And, for the first time, The Wool Lab will also include fabrics and yarns dedicated to Wool Denim.
Visitors to Pitti Uomo will also be treated to a virtual trip to Australia, with virtual reality headsets transporting them to a woolgrowing property to discover the origins of Merino wool and its natural environment, witnessing the magic before the fibre is spun into yarn or woven into fabric.