The Woolmark Company showcases The Wool Lab AW16/17 at Pitti Filati

1 July 2015

Continuing to present the best selection of commercially available wool fabrics and yarns, The Woolmark Company presents its latest seasonal guide, showcasing The Wool Lab Autumn/Winter 2016/17 at Pitti Filati, held July 1 to 3.

The Wool Lab Autumn Winter 2016 2017

An inspirational tool, the latest edition of The Wool Lab dedicates four out seven themes to womenswear, as wool fabrics continue to become increasingly popular outside of traditional mens tailoring.

In Normdecor, a contemporary and cosmopolitan woman redefines her concept of elegance through wearing structured but comfortable clothes with deluxe touches; Metropolitan Chalet presents a comfortable and classy style for metropolitan women; Androgyne leverages from the tradition of made-to-measure suits for a classy women; and finally, wool accessories become the key item of the wardrobe in Complements.

Menswear is by no means left out, with two themes representing not only the versatility of the fibre but also the breadth of styles available in contemporary menswear. The world of distinctive elegance is matched with a fresh contemporary touch as found in the theme Posh; and a more relaxed style that embodies the desire to return back to nature and its resources, well expressed by the theme Into the Wild.

The theme New Makers gives rise to emerging talent, celebrating the eclectic mix between old-world ways and modern thinking. Just as the International Woolmark Prize finalists combine past with present, and innovative materials with traditional handcraft, this trend melds 3D geometries with a patchwork of textile ideas in a modern spin on artisanal design. 

After the presentation at Pitti Filati, The Wool Lab AW16/17 will be presented at the most important trade shows worldwide, and will be available through The Woolmark Company’s global network, along with one-on-one meetings set up with top designers, brands, manufacturers and retailers.