A trend book and a sourcing guide, the tool is the result of extensive research undertaken by The Woolmark Company through its global network to select the best wool products worldwide and identify the emerging trends from fashion, design, art, pop culture, music and other fields.
The Wool Lab is a collection of inspirational books as well as an accredited sourcing guide, which aims to inspire and inform fashion professionals about the new trends and infinite potential of wool, and to provide a concrete sourcing guide for the best fibres and yarns.
The Wool Lab AW 16/17 is presented at the most important trade shows worldwide as well as through the global network of the company, along with one-to-one meetings set up with top designers, brands, manufacturers and retailers.
Milano Unica will also be the launch pad for the new season of The Wool Lab Preview SS 17 and for The Wool Lab Preview Magazine SS 17. The Wool Lab Preview inspires weavers and spinners to create their wool fabrics and yarns that will be shown in the final version of The Wool Lab, it includes valuable archival items that convey the long and fascinating history of wool.
The Wool Lab Preview Magazine is the printed copy that summarises all the materials that are available in The Wool Lab Preview. It contains photos of the inspirational and archival fabric swatches, along with images aligned to the different seasonal themes. It is buyable in the most important bookstore and commercialized by www.modeinfo.com