The Wool Lab SS17 and Wool Gets Casual at India Fashion Forum

14 March 2016

The Woolmark Company is presenting a selection of Merino wool innovations aligned with the latest fashion trends at India Fashion Forum, on March 15 and 16 in Mumbai. The event also serves as a platform to connect the buyers of Merino wool with suppliers, helping provide the buyers with an in-depth and comprehensive understanding of Merino wool and its associated innovations.

The Woolmark Company will showcase The Wool Lab SS17, an innovative seasonal guide to the best wool fabrics and yarns in the world, and present its commercially available fabric samples aligned to the season’s macro-themes. The latest edition of The Wool Lab dedicates four out of six themes to a style that is suitable for both womenswear and menswear, demonstrating that wool fabrics continue to become increasingly popular outside of traditional men’s tailoring.

In recent years the world has experienced an increasing trend towards more casual attire - both in formal and informal situations. In response to this trend The Woolmark Company has worked closely with wool manufacturers to develop new processes that can provide casual effects for wool. Wool Gets Casual is a direct result of these innovations.

The Woolmark Company will be presenting innovative woollen garments from manufactures across India such as Raymond Ltd and Arvind Brands, highlighting commercially available apparel with a casual look. The designs will highlight the versatility of wool that can be adapted to fashion trends and make a classic statement.

The Woolmark Company Country Manager for India, Arti Gudal, said: “The Indian Fashion Forum is instrumental in connecting suppliers with buyers, and also enables us to communicate the current innovations we are doing with The Wool Lab.

“These innovations exemplify the positioning of The Woolmark Company and also aids in stimulating the demand for wool at the premium end of the apparel market in both India and globally.”

Visit The Woolmark Company’s stand (Stall 29 & 30) to learn more about these innovations, including looks such as Wool Denim, activewear, circular knit T-shirts and wool suits among others.