The Campaign for Wool celebrates the third annual Australian Wool Week

6 May 2013

The Campaign for Wool, of which HRH Prince of Wales is patron, celebrated Wool Week with some of Australia’s top fashion and interiors retailers, including Country Road,  Designer RugsThe Strand Arcade and department store David Jones, fashion designers and tertiary institutions. From April 29 to May 5, Wool Week festivities took centre stage at various shopping destinations across Australia. Many of the in-store displays will continue through to June 30.


Textile artist Magda Sayeg
Textile artist Magda Sayeg

This year for the first time The Campaign for Wool partnered with eight interiors brands. They include Fanuli, Orson & Blake, Designer Rugs, King Furniture, Workshopped, Great Dane and Supa Centa Moore Park.

The Campaign for Wool is designed to turn a spotlight on wool’s natural qualities and versatility. Each wool garment offers a range of natural benefits, comfort and softness. Wool is biodegradable; when it is disposed of in soil it will decompose over time and not end up as landfill.

UTS student designer Katherine Mavridis designed this stunning piece as part of the Student Showcase 
UTS student designer Katherine Mavridis designed this stunning piece as part of the Student Showcase.

It’s easy to care for and breathable, and its natural structure allows it to regulate body temperature keeping you warm when it’s cold and cool when it’s hot.

Wool being innovative, versatile and resilient is perfect for interiors and is becoming even more so through new technologies. Wool fabric will stand up to years of everyday wear and tear, making it the perfect choice for interior products including upholstery, carpets, floor coverings, curtains and cushions.

Workshopped, who exhibit and retail Australian design products collaborated with Tony Parker, founder of Parker Furniture for The Campaign for Wool. Workshopped has partnered with Covemore Designs to re-introduce select pieces from the Tony Parker mid-century range. Many of Covemore Designs craftspeople used to work with Tony Parker. A selection of these pieces will be furnished with 100 per cent wool.

To launch Wool Week, The Campaign for Wool partnered with Sydney’s The Strand Arcade. Textile artist Magda Sayeg has wrapped two six- metre tall fibreglass trees with Australian Merino wool in this season’s winter colours. Twenty-five woolly fashion pieces designed by young design and textile students were also on display as part of a Student Showcase at Sydney’s The Strand Arcade. The pieces were designed by students from Curtin University, Queensland University of Technology, RMIT University, University of Technology Sydney and Whitehouse Institute of Design.

Australia’s top fashion retailers and designers are celebrating Wool Week with their new season in-store merchandise made with wool and beautiful in-store installations, window displays and consumer events.

David Jones presented an installation of mannequins inspired by the winter season’s most fashionable designer pieces. A selection of wool garments by Australia’s top designers including Camilla and Marc carried the unique The Campaign for Wool swing tag.

The Campaign for Wool and Country Road have collaborated to create a motion film to celebrate the tactility of wool. Released in high-quality black and white, slow moving camera work captures detail of the weave and fabrication of the knits. The film demonstrates Country Road’s ongoing support of wool and the Australian wool industry. Country’s Road decision to film in black and white was made to give a timeless and moody feel adding to the feeling of winter. The film will run in Country Road stores across Australia and on

Jac+ Jack has collaborated with UTS fashion designe graduate Sarah Vosper to create an all black Merino wool jersey capsule collection in partnership with The Woolmark Company and in support of The Campaign for Wool. The collection was made available for sale during Wool Week from Jac+ Jack stores in Sydney at the new flagship Intersection store at Oxford Street Paddington and William Street Paddington and in Melbourne at Malvern Road Hawksburn.

Camilla and Marc presented a window display featuring a wool adaption of a giant X symbolizing their 10th year anniversary and support of wool.

Collette Dinnigan featured an inviting display of wool in-store at her Sydney and Melbourne boutiques.

Josh Goot highlighted the Campaign for Wool with window displays.

ELLERY created beautiful boards of plaited wool top to be displayed behind mannequin’s in-store.

Gorman showcased a colourful in-store wool display fondly named ‘Godseye’, taking inspiration from the traditional yarn and spiritual object.

Melbourne fashion retailer Obus is encouraging shoppers to hand in their old jumpers at any of their stores to receive 10 per cent off current knitwear. The old jumpers will be donated to local community-based charity organisation Brotherhood of St Laurence.

Sabatini created arty cut-out cards of sheep on display at 15 stockists nationally.

Menswear retailer M.J. Bale honours wool with an exciting in-store display showing pieces from its autumn/winter 2013 Collection.

Kookai presented its ‘The Greatest Knits’ campaign in-store and online, featuring Kookai’s best collection pieces for the winter season.

Sambag helped tell the story of wool with big creative in-store displays across all Australian stores.

EMU Australia, the nation’s favourite sheepskin boot brand, showed its support for The Campaign for Wool with in-store show cards.

About The Campaign for Wool

The Campaign for Wool, of which HRH Prince of Wales is a patron, celebrates with countries on a global scale creating individual programmes of festivities to celebrate Wool week across the world.

The Campaign for Wool was launched in 2010 to educate consumers about the benefits of wool and promote wool-predominant products to an international audience to help support and grow the wool industry. Run by a coalition of industry groups convened by HRH The Prince of Wales, the campaign works to engage consumers through exciting fashion, interiors, artisan and design lead activities centring around Wool Week each year.

For further information, please contact:

Annelinde Rossman
Ph: +61 2 8295 5604