The Australian Five - G’Day USA 2012

4 January 2012

The Woolmark Company, in partnership with the Australians in New York Fashion Foundation, are proud to announce The Australian Five initiative in New York City.

Magdalena Velevska AW12
Magdalena Velevska AW12

Five of Australia’s most talented fashion designers - Christopher Esber, Fernando Frisoni, Kym Ellery, Magdalena Velevska and Michael Lo Sordo are bringing their acclaimed collections to New York City for a unique program at the Crosby Street Hotel on January 24 to 27. The program is part of the G’Day USA initiative - an annual program designed to showcase Australian business capabilities in the USA - Australia's largest trading and investment partner.

“The Australian Five is focused on bringing the best of Australian design and putting them in front of New York’s best fashion editors, stylists and buyers,” explains The Woolmark Company’s CEO Stuart McCullough.

“The people who have come together to support this project is a testament to the value of both Australian designers and the Merino fibre in the international market, and to the important role expatriate Australians play is spreading the word to international markets of some of our unique talent and products," says Rob Langtry, Chief Strategy and Marketing Officer of The Woolmark Company.

“This is a unique opportunity for New York opinion formers to view the work of five talented young Australian fashion designers in a very intimate and close-up setting, meet the designers and really see the fabric innovation and design skill,” added Malcolm Carfrae, Co Founder of the Australians in New York Fashion Foundation.

The program, which will run from the 24th – 27th of January 2012, will present a multitude of opportunities for the designers to forge relationships with key members of the American fashion industry. Beginning with an educational seminar hosted at the Australian Consulate, industry greats such as Harper’s Bazaar USA Editor-at-Large Brana Wolf and Features/Special Projects Director Laura Brown, Founder and Creative Director of Chandelier Creative Richard Christianson, V Magazine and AINYFF’s Julie Anne Quay and Malcolm Carfrae (also Executive Vice President of Global Communications at Calvin Klein), will be some of the many experts on hand to guide these designers towards their dream of cracking the lucrative US market. The program will culminate with an exclusive cocktail party and live model presentation on January 26 at the Crosby Street Hotel.

Nancy Pilcher (Editorial Director-At-Large, Conde Nast Asia Pacific) is taking on the role as mentor, assisting the designers to present their brands flawlessly to the US market.

G’day USA celebrations are managed and produced annually by the Department of Foreign Affairs, Australian Trade Commission, Tourism Australia, Qantas Airways and the State Governments of New South Wales, South Australia, and Victoria.

DHL will support The Australian Five through preparing them with high quality, reliable export and import services.

About The Woolmark Company

Australian Wool Innovation Limited – the owner of The Woolmark Company – is a not for-profit enterprise driving the research, development and marketing of the AUD 2.4 billion Australian wool industry. Funded by 28,000 Australian woolgrowers, we invest along the global supply chain for Australian Merino wool – from woolgrowers through to retailers, from farm to fashion – to promote Merino’s position as the premier natural fibre.

We own and license the Woolmark logo. It is one of the world’s most recognised textile symbols and respected brands. In 2011, the logo was selected as the No.1 “top logo of all time” by Creative Review magazine.

The Woolmark logo on a product provides consumers with an assurance of quality. To feature the Woolmark logo, the garment must contain 100% pure new wool and meet strict quality and fabric performance criteria. Over 2 billion garments have carried the prestigious logo since its creation in 1964.

About Australians In New York Fashion Foundation

The AINYFF Founding Board (Australians In New York Fashion Foundation) is comprised of a diverse group of high-profile Australians, who have many years of experience in both Australia and New York. These committee members represent a wide range of talents and backgrounds, which include editors, journalists, creative directors, publicists, photographers, supermodels and fashion designers.

About G’Day USA

G’Day USA is an annual program designed to showcase Australian business capabilities to the USA – Australia’s largest trading and investment partner. Over the past eight years, G’Day USA has brought together industry leaders and key influencers in government, business, tourism, academia and the arts to successfully cultivate and enhance the long term and deep Australian-United States relationship. Over 14 days in January 2012, 30 events will reach targeted audiences in eight cities through conferences, forums, networking, product sampling and promotions.

Released by:

Kate Muir
Woolmark Media Communications
Telephone: +61 2 8295 3103