SIBLING win International Woolmark Prize European regional final

26 June 2013

Milan, June 25 – UK-based brand SIBLING, composed by Joe BatesSid Bryan and Cozette McCreery, was today announced as the winner of the European selection for the 2013/14 International Woolmark Prize, during the award event held in Milano at Palazzo Crespi.


Joe Bates, model, Angela Missoni, Cozette McCreery and Sid Bryan
Joe Bates, model, Angela Missoni, Cozette McCreery and Sid Bryan.

A judging panel including Franca Sozzani, Angela Missoni, Godfrey Deeny, Tim Blanks, and Susanne Botschen selected the winner. 

“The group of the nominees was of a very high level, and we struggled to take the decision,” said Angela Missoni, who announced the name of the winner to the media and guests. “At the end, we decided for SIBLING because they demonstrated to be the more complete and mature label, and their creative research, joint with their knowledge of wool and knitwear, was the key factor.”

“The level of talent this year was remarkable. The jury was faced with a real challenge. But SIBLINGwon because they created the perfect storm: stunning technique, a crazy level of creativity and a keen appreciation of wool’s endless potential,” declared Tim Blanks after the announcement.

The three designers of SIBLING, Joe Bates, Sid Bryan and Cozette McCreery expressed their reaction saying they were surprised and honoured to receive the award from a jury of such a calibre.

“Apart from the cash price, it’s the prestige of being associated to Woolmark what makes us happy, and the fact that, with the final event being held during Milan Fashion Week on February 2014, we will have the opportunity to approach the Italian market and reach a global exposure,” said the designers. “Winning the Woolmark European award is a recognition of our passion for Merino wool.”

SIBLING was awarded for the stunning wool outfit, composed by knitted bodysuit and jacket, masterpieces of creativity and technique, perfectly expressing the DNA of the label: fun, young and optimistic.

Chosen amongst the 10 most promising talents coming from all over Europe, the winner gains a financial contribution of $50,000 AUD, plus the opportunity to compete in the International competition, representing Europe during the grand final event, taking place in Milano in February 2014.

For the next six months the designers will be required to develop a capsule collection in Merino wool, to be showcased during an extraordinary event which will showcase the five finalists which will be selected from across the globe.

These  designers will compete for the final international prize – of $100,000 AUD and the opportunity to be stocked in the most important retailers of the world including Harvey Nichols – London, Saks Fifth Avenue - NY, 10 Corso Como – Milan, Joyce – China, David Jones – Sydney and My Theresa – Germany and online.

Rob Langtry, Chief Strategy and Marketing Officer of The Woolmark Company, explained, “The International Woolmark Prize is our commitment to educating the next generation of fashion industry leaders about the extraordinary potential of wool. We hope the inherent properties of wool will stimulate the designers’ creative thinking, so they encompass both intrinsic and extrinsic innovations to their collections.

"We wish all the designers participating in the Prize this year the best and we look forward to establishing an ongoing partnership with each of them who are the industry leaders of the future.”

The event featured make-up by MAC.

Visit: for more information on The International Woolmark Prize

The Woolmark Company would like to recognise the valuable contribution from the following partners:

Final judging panel

  • Tim Blanks - Editor-at-Large
  • Susanne Botschen - Founder and Creative Director of My Theresa
  • Godfrey Deeny - Editor-at-Large of Le Figaro
  • Angela Missoni - Creative Director of Missoni
  • Franca Sozzani - Editor-in-Chief of Vogue Italia, L’Uomo Vogue Italia and Editorial Director of Condé Nast Italia. “Goodwill Ambassador for Fashion 4 Development” for the UN

Nominating bodies

  • British Fashion Council
  • Czech Grand Design
  • Mercedes Benz Fashion Week Madrid
  • MTD, Turkey
  • Premsela, The Netherlands Institute for Design and Fashion
  • Vogue France
  • Vogue Italia

Retail partners

  • Saks Fifth Avenue
  • David Jones
  • My Theresa
  • Harvey Nichols
  • Joyce
  • 10 Corso Como

For further information, interview or images please contact:

Lisa Lisanti
Senior PR Manager
t. +39 (0) 289 096 705

Melissa Grace 
Marketing Communications Manager
t. +61 (0) 2 8295 3127    

About The Woolmark Company:

The Woolmark is the world’s best-known textile fibre brand, established in 1964.

The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by over 27,000 woolgrowers. AWI’s vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre. The company works throughout the global supply chain – from woolgrowers through to retailers.

The company mission is to enhance the profitability, international competitiveness and sustainability of the Australian wool industry; and increase demand and market access for Australian wool.

Merino wool provides stability, resilience, softness and luxury to the tailoring industry. The fibre has long been a favourite of designers, but younger consumers, born in an era of ‘disposable’ fashion know too little about the natural benefits.

Wool is a 100 per cent natural and renewable fibre. Sheep live on grass, water, fresh air and sunshine. Wool is a fibre that is grown – not man-made. Every year sheep produce a new fleece, making wool a renewable fibre source.

About the International Woolmark Prize:

The International Woolmark Prize crosses borders and cultures by seeking outstanding and emerging talent from around the world, aligning the support of emerging designers with the evolution of emerging countries.

It is an award for the next generation, shifting the focus from glamour to true talent as a way to highlight wool’s eco-credentials. It is The Woolmark Company’s social commitment, a sharing of resources to support local artisans.

In keeping with a long tradition of supporting individual excellence in design, the International Woolmark Prize aims to highlight the beauty of the Merino wool fibre at the hands of the world’s finest designers.

The award is supported internationally by key fashion councils including the Council of Fashion Designers America, British Fashion Council, Chambre Syndicale De La Couture, Mercedes-Benz Fashion Week Madrid and Premsela Foundation.

The regional judging panels have included esteemed industry representatives such as Alexandra Shulman - Editor-in-Chief Vogue UK; Tim Blanks - Editor at Large; Alber Elbaz - Artistic Director Lanvin; Angelica Cheung - Vogue China editor-in-chief; and designers included Narciso Rodriguez, Richard Nicholl and Giles Deacon.


A collaboration between Joe Bates, Sid Bryan and Cozette McCreery, SIBLING is all for one and one for all. The three designers bring with them a strong heritage of experience with top-name designers.

SIBLING launched in 2008 born out of a desire to give knitwear for men a good old-fashioned shake-up with cartoon ka-pows of colour and bams of very English humour. Their mission statement: let’s put the fun into classics.