Rahul Mishra, centre, with models showcasing his International Woolmark Prize winning capsule collection.
Hailing from India, Mishra was awarded the coveted prize in February 2014 in Milan, after impressing an esteemed panel of judges including Alexa Chung, Tim Blanks, Franca Sozzani and Frida Giannini.
The Merino wool collection, which will soon also launch in Saks Fifth Avenue’s New York City store, was selected from Mishra’s International Woolmark Prize-winning collection made lightweight Merino wool and features progressive hand embroidery on beautifully tailored and sculpturally designed pieces, including a cape-style jacket and fitted tube-style dress.
Inspired by Maurits Cornelis Escher, the graphically designed embroidery tells a story of the evolution from an eight-petal lotus, exploring the metamorphosis of the shape; which morphs into complex structures, representing the city landscape. The designs reflect the lifecycle of wool; the journey it takes from the organic land and its natural state, through to the concrete cities where it’s redesigned and reinvented.
“I am thrilled to be stocked in some of the best retailers in the world thanks to The Woolmark Company,” explains Mishra. “It is going to be really great for our brand on the commercial front, getting into these stores is a dream for any designer. The international exposure since winning the award has been immense and has provided us global coverage like never before.”
The Rahul Mishra International Woolmark Prize collection is also stocked online at mytheresa.com, with some items selling out in a matter of days.
“The International Woolmark Prize is an ongoing commitment by The Woolmark Company,” explains The Woolmark Company Managing Director Stuart McCullough. “It is a commitment to the finest emerging talent in fashion design right across the world and a commitment to celebrating the infinite potential of Merino wool.
“The award highlights how innovative Merino wool is and Rahul Mishra’s winning collection is a fine example of this. Having retail partners such as David Jones support the award and commercialise the product encourages emerging talent and reaffirms the Woolmark brand’s deep connection with the international fashion industry.”