Rahul Mishra with his winning design at the 2013/14 International Woolmark Prize India and Middle East regional final.
A judging panel comprising local and International industry experts including Imran Amed - Founder, The Business of Fashion; Manish Arora – Designer; Peter Ackroyd – President, International Wool Textile Organisation; Simon Lock - CEO of The Lock Group; and Sunil Sethi, President of FDCI selected the winner.
Rahul Mishra was awarded for his stunning wool outfit which presented the idea that seeks to portray the journey of the human race and the process of metamorphosis that our planet has undergone in the past century. The winning garment displayed progressive graphic hand-embroidery with Merino wool yarn on a Merino wool jacket dress. The graphic design originates from an eight petal lotus to morph into complex structures.
Chosen from amongst the 10 most promising talents coming from India and the Middle East, the winner gains a financial contribution of $50,000 AUD, plus the opportunity to compete in the International competition, representing India and the Middle East at the grand final event, taking place in Milan in February 2014.
For the next six months Rahul Mishra will be required to develop a capsule collection in Merino wool, to be showcased alongside four regional finalists hailing from Asia, America, Australia and Europe at a final event to be held at Milan Fashion Week in February 2014.
This designer will compete for the final international prize – an additional $100,000 AUD and the opportunity to be stocked in the most important retailers of the world including Harvey Nichols – London; Saks Fifth Avenue – NY; 10 Corso Como – Milan; Joyce – China; David Jones – Sydney and My Theresa – Germany and online.
Rob Langtry, Chief Strategy and Marketing Officer, The Woolmark Company explained, “We congratulate Rahul on winning the India and Middle East regional prize. With the exciting expansion of the prize in in this region, which now covers UAE, Pakistan and Lebanon, the award is becoming more competitive and more interesting each year.
"We look forward to supporting Rahul on his journey toward the final event in Milan in February 2014.”
The Woolmark Company would like to recognise the valuable contribution from the following partners:
- Dubai Fashion week
- Fashion Design Council of India (FDCI)
- Pakistan Fashion Design Council
- Starch Foundation Lebanon
- Saks Fifth Avenue
- David Jones
- My Theresa
- Harvey Nichols
- 10 Corso Como
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The Woolmark Company is the world’s best known textile fibre brand, established in 1964.
The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by more than 25,000 woolgrowers. AWI’s vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre. The company works throughout the global supply chain – from woolgrowers through to retailers.
The company mission is to enhance the profitability, international competitiveness and sustainability of the Australian wool industry; and increase demand and market access for Australian wool.
Merino wool provides stability, resilience, softness and luxury to the tailoring industry. The fibre has long been a favourite of designers, but younger consumers, born in an era of ‘disposable’ fashion know too little about the natural benefits.
Wool is a 100 per cent natural and renewable fibre. Sheep live on grass, water, fresh air and sunshine. Wool is a fibre that is grown – not man-made. Every year sheep produce a new fleece, making wool a renewable fibre source.
About the International Woolmark Prize:
The International Woolmark Prize crosses borders and cultures by seeking outstanding and emerging talent from around the world, aligning the support of emerging designers with the evolution of emerging countries.
It is an award for the next generation, shifting the focus from glamour to true talent as a way to highlight wool’s eco credentials. It is Woolmark’s social commitment, a sharing of resources to support local artisans.
In keeping with a long tradition of supporting individual excellence in design, the International Woolmark Prize aims to highlight the beauty of the Merino wool fibre at the hands of the world’s finest designers.
The award is supported internationally by key fashion councils including the Council of Fashion Designers America, British Fashion Council, Chambre Syndicale De La Couture, Mercedes Benz Fashion Week Madrid and Premsela Foundation.
The regional judging panels have included esteemed industry representatives such as Alexandra Shulman - Editor-in-Chief Vogue UK, Tim Blanks - Editor at Large Style.com, Alber Elbaz - Artistic Director Lanvin, Angelica Cheung - Vogue China editor-in-chief and designers included Narciso Rodriguez, Richard Nicoll and Giles Deacon.