Merino wool takes centre stage at London Fashion Week

25 February 2015

The Woolmark Company continues to support the world’s best design talents and congratulates SIBLINGHolly Fulton and Christopher Raeburn on their Autumn/Winter 15 London Fashion Week womenswear collections.

SIBLING schowcasing their geo-crocheted patterns at AW15 womenswear show at London Fashion Week
SIBLING has invented new geo-crocheted patterns, juxtaposed through hard-worked crochet pure Merino wool with modern and unexpected fabrics such as Latex, as seen in their AW15 womenswear show at London Fashion Week.

The UK-based fashion designers have presented Merino wool product developments throughout their AW15 shows, showcasing luxury womenswear designs and highlighting the versatility of this premium, natural fibre.

View on videos and image galleries from the designers’ shows at the AW15 edition of London Fashion Week.

"Each of these three labels has worked with wool in different ways, demonstrating the fibre’s versatility and relevance for today’s fashion consumer," says The Woolmark Company Chief Strategy and Marketing Officer Rob Langtry.

"Education is a key component of our marketing strategy and by working closely with designers The Woolmark Company helps inspire their collections by discovering and sourcing innovative fabric and yarns from the global wool supplier network."