Merino turns super natural at Rebel Sport

27 May 2013

Three great Australian success stories have united to offer Australians a unique range of sporting apparel.

Kyly Clarke wearing the Super Natural Merino range
Kyly Clarke is the face of the Super Natural Merino range at Rebel Sport.

Merino wool, the Woolmark logo and Australia’s leading sporting retailer Rebel have announced Australian Merino wool can now be found at more than 90 Rebel stores nationwide.
The new Super Natural Australian Merino sports collection for both men and women contains Woolmark Blend quality fabrics that have been created using the latest knitting technology.

The Super Natural collection, certified with the Woolmark Blend logo is ideal for Australians who love sport and the outdoors. The fabric used in the collection is a 50/50 fine Merino wool/polyester blend, thus giving the wearer next-to-skin comfort, durability and ease of care.

Rebel Sport’s marketing general manager Rob Kain said using the natural fibre was part of the ongoing innovation of the Rebel range.
“The Merino fibre is a winner as it offers both performance and comfort, no matter the exercise or the season," Mr Kain said. "Merino is synonymous with Australia and the addition of a range featuring natural fibre offers Rebel a unique point of difference and underlines our commitment to offer customers the most diverse and progressive range of sporting apparel.”
The Woolmark Company global category manager for Sports and Outdoors, Lars Ulvesund, added it was ideal to have such a significant Australian sports retailer now involved with the natural fibre.
“Over the past few years we have seen Merino gaining ground in sports apparel in Europe and US. The global sports brands have taken Merino to their hearts, recognising what a highly functional fibre it is. In addition, the increasing interest for natural products with great provenance and performance has made Merino wool the premium fibre in this market. It is very rewarding to see this in Australia with such a high profile and well-regarded retailer like Rebel.”