Marcia Patmos at Ahgunyah Station
Visiting Australia for the first time, Patmos joined female woolgrowers from the Goulburn region to the Australian exclusive launch of her nomadic-luxe wool collection at woolgrower Carina Doran’s property, ‘Ahgunyah’. Carina, a fifth generation woolgrower, runs 12,000 Merino sheep alongside her parents Angus and Sally McLean and Carina’s husband Andrew, who recently made a career change to join Carina full-time on the family farm.
“Coming to ‘Ahgunyah’ to see the natural beauty of where Australian Merino wool is produced and meeting Carina and her family has allowed me to explore the many faces of wool,” says Patmos. “From being grown on grass, water and sunshine right through to being turned into luxury apparel, I feel so lucky to be involved in this industry.”
International Woolmark Prize retail partner for Australia, David Jones, allowed attendees to be amongst the first in the world to take home their own M.PATMOS Woolmark-certified garment, thanks to a David Jones pop-up and click shop which was set up in the wool shed.
“The International Woolmark Prize continues to raise the perception of Australian Merino wool, championing the fibre as the premier ingredient for luxury apparel,” explains The Woolmark Company Managing Director Stuart McCullough. “By connecting Marcia with the source of the fibre, we are able to highlight the important link between the Australian wool industry and the global fashion industry.
“Thank you to David Jones for its support with collection’s launch, and of course to Carina Doran for opening up her family’s home to host this exclusive event.”
Group Executive of Merchandise at David Jones, Donna Player says, "A talented and deserving recipient, we are delighted to exclusively stock the winning capsule collection by M. Patmos. The sophistication of the collection will resonate well with David Jones’ fashion savvy customer.”
M.PATMOS Collection for Woolmark
Patmos has used a mixture of 100 per cent Superfine Merino wool of 15.5 micron and 19.5 micron and 100 per cent extrafine Mercerised Merino wool that sits at 19.5micron for pieces including a convertible coat and expedition trousers.
“Merino wool is a perfect match for a travel-focused wardrobe for so many reasons - this premium fibre is super soft and lightweight, wrinkle free, temperature regulating, is odour resistant and can be worn for up to two weeks without washing,” says Patmos.
The International Woolmark Prize celebrates outstanding fashion talents from around the globe who showcase the beauty and versatility of Merino wool. Alongside prestigious recognition which comes with the International Woolmark Prize, Patmos received a financial contribution of AU$100,000 and the opportunity to be stocked in the most important retailers around the globe. David Jones is Australia’s exclusive retail partner and will stock the collection in Sydney’s Elizabeth Street store as well as www.davidjones.com.au