Keen to further enhance its innovative qualities, Mover has joined The Woolmark Company’s licensing program as a first step in its product development and marketing partnership with the global authority on Merino wool.
“For us, this is a very logical next step,” Mover owner and CEO Nicolas Rochat said. “Innovation and high quality apparel has long been our signature trademark and partnering with The Woolmark Company puts us in a position where we can further enhance the focus on this.”
Since the purchase of Mover, and relocating it from Sweden to Switzerland in 2006, Mr Rochat has positioned Mover as both a fashionable snow apparel brand whilst still working at the forefront of technical innovation and development.
“Mover was a pioneer in designing ski jackets and pants with wool filling, instead of with synthetics or down,” The Woolmark Company Global Category Manager for Sports and Outdoors Lars Ulvesund said. “By becoming a Woolmark licensee The Woolmark Company is able to work closely with Mover and the two can continue to deliver the very best in snow apparel.
“Innovative developments such as wool-filled jackets and pants represent the changing face of the activewear market, which is seeing an increasing number of garments made from wool. Mover has long seen the potential for wool in outdoor apparel and this is represented by the variety offered by the brand.”
Mover’s innovative approach to mixing wool with Gore-Tex® rids the need for synthetic insulation and offers maximum breathability and comfort no matter the weather conditions. This outer-layer garment provides a natural way to enhance the pleasure of snow sports and enriches the concept of the layering system. Similarly, Mover’s 2012/13 winter collection used the finest Merino wool for all base layers and liners, allowing an unprecedented level of comfort, warmth and lightness.
Click here for more information on the benefits of wool in activewear.
For more information on Mover’s innovative and technical apparel, visit www.mover.eu