The number of visitors declined by 5 per cent to about 70,000 people due to a smaller number of delegations from the trade industry. Nevertheless the exhibitors were delighted with the number of decision makers, the quality of the contacts, the orders placed and the number of new business contacts at Heimtextil 2012.The Woolmark Company’s Wool Arena was the epicentre for all things wool at Heimtextil. AWI and eight licensees showcased the natural benefits of interior textile products made from wool and highlighted a range of new innovative products and technologies. The interior textiles sector – including bedding, carpets and furnishing – supports woolgrowers whose clip is of a broader micron and crossbreed wool.
Exhibitors included Wool Products Australia, Jaspa Herington H. Dawson Wool, Bönning + Sommer, DBCwool, Eastcon, Merino International and Nantong Dasheng Honglu Woollen Co.
Woolmark followed-up 72 enquiries from interested trade visitors. Bedding producers, retailers and journalists were interested in the performance and natural benefits of wool and were delighted to get information about new, innovative products and technologies and the Mothers and Babies program raised a lot of interest.
11-14 January 2012