Harvey Nichols’ iconic Knightsbridge store was wrapped in more than 100 mentres of wool to kick off this year’s Wool Week in the UK .
The wool was donated by H. Dawson, which has supplied wool to clients across the world for more than 120 years and is heavily involved in The Campaign for Wool. The donated wool was crafted into a gigantic 3D spectacle, including a huge ball of yarn that perches neatly on the corner of the store, with accompanying oversized knitting needles.
To launch The Campaign for Wool’s ‘Wool Week’ 2012, Poppy Delevigne officially switched on the lights of the Harvey Nichols wool wrap at a private cocktail event on the evening of October 15 at the Mandarin Oriental Hyde Park, which overlooks Harvey Nichols.
Her Royal Highness the Countess of Wessex joined the event to celebrate the WOOL SCHOOL initiative, which began this year under the Campaign for Wool. The initiative sees fashion, textiles and design students across the country competing to design wool sweaters to be sold in top UK retail stores, including Topshop, Marks & Spencer, Paul Smith, Harvey Nichols, Pringle, DAKS, John Lewis, Hobbs, Hackett and Jigsaw.
Students designed a wool-rich sweater for the project, and one student per university was selected as the winner with their design put into production with the retail partner. The winning garments will be available in stores to coincide with UK Wool Week, running from October 15 to 21.
WOOL SCHOOL has been created to encourage young designers of tomorrow to engage with the UK’s favourite natural fibre as they are guided by their paired retailer in a creative production process. Five per cent of WOOL SCHOOL jumper sales will go back into fashion education programmes across the UK.
Wool Week UK 2012 follows the launch of the Campaign for Wool in Korea, France and Norway for 2012.
During the coming six weeks the Campaign will see wool cover the streets of Madrid, be installed for an exhibition in Amsterdam, celebrate the WOOL SCHOOL initiative in Germany, take to the stores of Tokyo and much more.
Visit www.campaignforwool.org for further information.
For interview, further images or any additional information please contact Susie.Stanway@wool.com
NOTES TO EDITORS:
Wool Week officially runs from October 15 to 21 2012. The giant woollen installation will be in place at Harvey Nichols Knightsbridge for two weeks, from October 15 to 28.
The Campaign for Wool is a campaign launched by HRH The Prince of Wales to educate consumers about the benefits of wool and promote wool-predominant products to an international audience to help support and grow the wool industry. Run by a coalition of industry groups convened by HRH The Prince of Wales, The Campaign for Wool launched with Wool Week in October 2010.
More on Harvey Nichols:
Harvey Nichols was founded in 1831 and is today the UK’s premier fashion retailer, renowned both in the UK and internationally for the breadth and depth of its exclusive fashion merchandise. It offers many of the world’s most prestigious brands in womenswear, menswear, accessories, beauty and food.
Harvey Nichols currently has stores in London, Leeds, Birmingham, Edinburgh, Manchester and Bristol in the UK, Dublin in the Republic of Ireland and internationally Riyadh, Dubai, Istanbul, Ankara, two stores in Hong Kong, with stores in Liverpool and Kuwait opening soon.
The London flagship store is located in the heart of Knightsbridge, London’s most fashionable and exclusive shopping district. The store has a gross floor area of approximately 220,000 square feet.
In April 1996, Harvey Nichols obtained a full listing on the London Stock Exchange and for the subsequent period of almost seven years remained as a listed company. February 2003 saw the return of Harvey Nichols to private ownership and Harvey Nichols Group Limited is now owned by the Hong Kong based retail magnate, Dr. Dickson Poon whose retail businesses extend to North America, Europe, Japan, China and South-East Asia.