France celebrates Wool Week 2014

24 September 2014

The Campaign for Wool in France is part of a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool.

A proud Merino ram named Lorenzo features in much of France’s Wool Week promotional material, joined by a model wearing a Martin grant-designed dress against the backdrop of the iconic Eiffel Tower
A proud Merino ram named Lorenzo features in much of France’s Wool Week promotional material, joined by a model wearing a Martin grant-designed dress against the backdrop of the iconic Eiffel Tower.

Each year, The Campaign for Wool holds Wool Weeks in countries across the world during the autumn retail season. Featuring leading designers, retailers, celebrities - and lots of sheep - the Wool Weeks give hundreds of thousands of people the opportunity to get up close and personal with wool.

Wool Week in France was held in Paris from 16-21 September starting with the partnership with VFNO. In the Quartier Saint Honoré - Place Maurice Barrès, a landscaped garden made from wool, created by Atelier Sensomoto, housed a pop-up sheep pen complete with resident Merino sheep and lambs.

A proud Merino ram - named Lorenzo - from the Bergerie de Rambouillet featured in much of the Wool Week's promotional material. He joins a model on the rooftop of the Musée d'Art Moderne in the heart of Paris, with the iconic Eiffel Tower in the background.

The model wears a beautiful Merino wool chiffon evening gown, made from Nikke fabric, and designed by Martin Grant specifically for the Campaign Wool's Wool Week in France.

"In Australia at the age of 17 I won a Woolmark prize. I had already used wool, in particular wool flannel and men's suiting that I used for my woman's collection," said the Paris-based, Melbourne-raised Martin Grant.

"Since then wool has become the principal staple fabric in my collections. I tend towards natural fibres, wool in particular for its comfort and breathability. I specialise in coats, therefore 100% wool or wool blends; wool/angora, wool/alpaca are perfect for my needs. The beauty of wool is that it comes in so many forms. I can use it for structured coats, draped coats, suiting, dresses and evening wear.

"Recently I have been using a wool chiffon for long evening gowns and cocktail dresses. I am thrilled to participate in this year's Campaign for Wool in Paris."

BHV MARAIS will be hosting The Campaign for Wool from 10 September to 4 October, offering visitors the chance to discover the journey of wool from farm to fashion, including: 

  • Window displays introducing The Campaign for Wool
  • A photo exhibition, in the Fashion department on the first floor, which will retrace the the story of wool from its natural 'farm' state up to the very best, stylish and inventive 'fashion' creations
  • A workshop, run by Woolkiss
  • The offer of a Pompon Kit and an invitation to hang your pompom on Les Berges de Seine on Sunday 21 September to help create the longest pompom garland ever made.

Between the Pont Royal and Pont de la Concorde, Les Berges de Seine had a woolly takeover from September 19 to September 21. Offering a host of different activities, exhibitions, entertainment and educational shows for young and old, Parisians could participate in a journey from farm to fashion along the Left Bank.

Resident shipping containers, known as “Zzz”, showcased wool in interior textiles along with a fashion exhibition from influential designer Martin Grant, 2014/15 International Woolmark Prize European finalists Asger Juel Larsen and Augustin Teboul along with IWP Europe nominees Melinda Gloss and Etienne Deroeux.

Children could also enjoy a variety of activities including a drawing competition, workshops and the chance to make woollen pompoms for a giant garland as well as watch some shearing demonstrations - an iconic part of the woolgrowing industry.