Cool Wool takes centre stage at 'London Collections: Men' for SS15

19 June 2014

Merino wool continues to affirm its status as a fibre for all seasons, as The Woolmark Company expands and develops its activities and partnerships at London Collections: Men (LC:M) as a way to highlight the relevance of wool within men’s fashion for the spring/summer 2015 season.

A model is sent down the runway wearing a Cool Wool look at Lou Dalton’s SS15 show at London Collections: Men.
A model is sent down the runway wearing a Cool Wool look at Lou Dalton’s SS15 show at London Collections: Men.

Influential UK designers Lou Dalton, Christopher Raeburn and Richard James returned to the LC:M runways in partnership with The Woolmark Company, further embracing lightweight Cool Wool fabrics and expressing their own vision and interpretation of the fibre.

Click on the links above to view backstage videos and image galleries from the designers' shows at the SS15 edition of London Collections: Men and check out The Woolmark Company’s Sheep Art campaign which saw influential UK designers, along with British GQ Editor-in-Chief Dylan Jones, create their interpretation of a Merino sheep as part of the larger, global Cool Wool campaign..

The English Gentleman

The Woolmark Company once again teamed up with the fine tailors of Savile Row, along with London’s best shirt makers and hatters, to present the modern face of British elegance via The English Gentleman. This season, The English Gentleman is ‘on leave’ and so a series of images and a soon-to-be-released film have been created, delivering a spring/summer message of ‘Wool is Cool for Summer’.

The Woolmark Company Chief Strategy and Marketing Officer Rob Langtry highlights the importance of the LC:M collaborations.

“We highly value our collaboration with Savile Row in producing ‘The English Gentleman’ each season,” Mr Langtry said. “It highlights the craftsmanship and heritage associated with this sector of the menswear industry, bringing the tailors and Merino wool to the forefront of the global fashion arena and international press. The importance of Savile Row never diminishes and in recent years has increased its popularity and the influence of fine tailoring on key global markets including the USA, Japan and China.”

For more information or images please contact your local PR representative for The Woolmark Company.