What is Woolmark Gold
Launched in October 2012, Woolmark Gold positions Merino wool as the prestigious fibre of choice in the rapidly growing Chinese domestic market for luxury apparel.
Woolmark Gold was established to meet this increasing demand for premium products and fibres, and allows luxury consumers to know more about the story behind the Merino wool product.
Woolmark Gold is the highest accreditation from The Woolmark Company, representing the finest cloth and yarns made from Australian Merino wool. Only the world’s most superior Merino wool fabrics are awarded Woolmark Gold status, an iconic ingredient brand loved by renowned fashion designers for its authenticity and assurance along with the natural, inherent benefits the fabrics possess.
Woolmark Gold Partners
The Woolmark Company has the global networks to be able to create sourcing opportunities for its partners, for example from Italy and the UK into China. The company has partnered with 18 premium brands: Alfred Brown, Bower Roebuck, Charles Clayton, Dormeuil, Fox Brothers, Fratelli Tallia Di Delfino, Holland & Sherry, J H Clissold, John Foster, Johnstons of Elgin, Lanificio ERMENEGILDO ZEGNA, Lanificio F.Lli Cerruti SpA, Reda, Reid & Taylor, Taylor & Lodge, Vitale Barberis Canonico and William Halstead.
Why Woolmark Gold
Woolmark Gold fabrics offer superior quality in bespoke and leading brand collections and high-end luxury apparel products. Incredibly soft to touch, with superb luxurious drape, brands, designers and consumers choose Woolmark Gold fabrics to use in their collections to “Aspire, Achieve and Appreciate” the superior, natural qualities and benefits of Merino wool. The Aspire, Achieve, Appreciate concept reflects the Woolmark Gold consumer’s profile: aspirational to own the finest things in life, appreciation of the craftsmanship and heritage and achieving that by owning a garment made from Woolmark Gold offering a strong sense of quality, luxury and design.
Woolmark Gold is the closest thing in the world of fine tailoring and couture to an international gold standard, and consumers are not only buying just a product, but also the story behind the product.
Merino sheep produce some of the world’s finest wool fibres, and generations of Australian sheep producers commit to innovative way to make it even finer. The fleece they grow is transformed into luxury cloths and fabrics demanded by the world’s most exclusive tailors and couturiers.
Learn more about Woolmark Gold by downloading the Woolmark Gold Information and Brand Guidelines brochure (pdf).