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Sourcing traceable wool

Sourcing traceable wool will provide your brand with numerous opportunities to showcase the environmental, ethical and sustainable characteristics of your supply chain.

The process of tracing wool textiles back to the source and throughout the supply chain has many benefits but can be complicated and depends on the goals of the brand, the supply chain and the product being traced.


Why traceability is important to the textile industry

Ethical working conditions
Ethical working conditions

Dignified working conditions, fair pay, respect and inclusivity along the supply chain are important values for all brands. Traceability is the first step in creating transparency across ethical issues in your supply chain.

Environmental impacts
Environmental impacts

Pollution, resource depletion and waste in the fashion industry can be reduced through collaboration along the supply chain. Tracing your supply chain enables you to begin assessing the environmental impact of production and find solutions to these impacts.

Market opportunity
Market opportunity

Consumers are using their purchasing power to act on issues such as the environment and animal and worker welfare. Creating a traceable supply chain is an opportunity to champion the provenance of your product, verify your product claims and achieve a premium for your product.

Tracing your wool through the supply chain back to the raw wool production will differ depending on your current supply chain visibility and traceability priorities.


Supply chain transparency across legal compliance, ethics and working conditions, sustainability and environmental issues.

Environmental impact assessment

Opportunity to identify, assess and subsequently improve environmental impacts throughout supply chain stages.

Provenance value-add

Connection and storytelling right back to the farm.

Carbon credits

Potential to buy Australian carbon credits from
wool-growing farms.

Align with legislation

Brand future-proofing for expected legislative changes.

Better relationships 

Strengthen relationships with your supply chain.


Realise efficiencies along supply chain.


Global supply chain

The wool supply chain is complicated as it is lengthy with many value-adding processes.

Fibre blending

This process is important to create the perfect ‘recipe’ for the desired yarn outcome, but it also means there are multiple fibre origins per yarn batch.

Additional short-term costs 

Additional costs can be incurred, especially for commercial certifications. This is not just for the brand but for all parties within the supply chain, right back to the woolgrower.

Data sharing and digitisation

Limited culture of data sharing, including agreements and legalities and lack of digitisation.


Some certification schemes do not have sufficient volumes of verified wool in the wool type that is required.

Register your interest in sourcing traceable wool

We work along the entire supply chain to connect and strengthen supply chain relations and have a number traceability pilots underway.

Fill out the below form to connect with our team to better understand wool traceability and stay informed about our pilot projects.

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