WOOL WEEK AUSTRALIA

The Woolmark Company’s Wool Week returns May 20 to 26, championing the best wool and wool-rich apparel and home textiles in time for winter. Wool Week 2019 will be brought to life by David Jones throughout its stores and davidjones.com, spearheaded by a beautiful campaign starring David Jones ambassador Jessica Gomes and created by The Woolmark Company. The campaign was shot at the iconic Nundle Woollen Mill in NSW - one of the first wool-producing areas in Australia and one of the last mills in the country, with much of its machinery sourced from historic mills and lovingly restored.

An initiative that rose from HRH The Prince of Wales’ global Campaign for Wool, Wool Week champions the eco-credentials of this 100% natural, renewable and biodegradable fibre, encouraging consumers to “live naturally and choose wool”. What many consumers aren’t aware of, however, is that the world’s oldest fibre is also the world’s most technically advanced. No other fibre - natural or man-made - can match all of wool’s inherent benefits and attributes, providing the global apparel industry with a renewable, recyclable and reusable fibre renowned for its quality and high performance.