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Particle Fever “Team Wool” Basketball collaboration

Following the successful collaboration with Particle Fever and Lane Crawford, The Woolmark Company will once again partner with the experimental sportswear brand for a second collaboration focusing on basketball. Particle Fever will launch a pop-up event in early July featuring a handpicked basketball team outfitted completely in wool uniforms. The event will take place at the Particle Fever flagship stores in Beijing (HK Land Mall) and Shanghai (Kerry Parkside Mall).