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adidas x Woolmark Performance Challenge 2018 Winner Announcement

adidas and The Woolmark Company invite Outdoor Retailer attendees to discover 10 pioneering creatives whose innovative ideas harness the natural potential of Merino wool, to create product solutions for the sports and outdoor market. The inaugural Woolmark Performance Challenge winner will be announced at 5pm.

The Woolmark Performance Challenge is a new annual competition for tertiary students aimed at pushing the limits of product innovation and is set to kick-start the career of the eventual winner.

In its first year the award attracted 510 student registrations from 58 universities from across Europe and North America.