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International Woolmark Prize

The International Woolmark Prize celebrates outstanding fashion talents from around the globe who showcase the beauty and versatility of Merino wool. It is the world’s most prestigious award for rising fashion stars.

More than 300 emerging fashion designers from across 46 countries applied to take part in this year’s International Woolmark Prize. The most promising 42 designers, who showcased creativity, originality of design, innovation and brand recognition, were then nominated by the Advisory Council to present their brand to a panel of experts at one of three semi-final events in July. Following this, semi-finals were held around the world, with nominees invited to pitch to an esteemed judging panel for investment in a capsule collection crafted from Merino wool. These events identified the 12 finalists who took part in the International Woolmark Prize global final at London Fashion Week in February 2019.


First held in 1953 as an initiative of the International Wool Secretariat, the award was won the following year by iconic fashion designers Karl Lagerfeld and Yves Saint Laurent. Today, the International Woolmark Prize continues to recognise design excellence using Australian Merino wool. The prize crosses borders and cultures to spotlight emerging fashion talent from hotspots in more than 60 countries before a who’s who of the international fashion industry. By putting wool in the hands of the world’s leading innovators, the International Woolmark Prize challenges them to achieve greatness in keeping with The Woolmark Company’s tradition of supporting design excellence.

International Woolmark Prize

2019 Winners Announced

Edward Crutchley and Colovos were announced the winners of the menswear and womenswear categories, presented at a star-studded event during London Fashion Week. Crutchley was also announced the winner of the Innovation Award, celebrating the most innovative or sustainable approach to systems production, materials, textile design or product design.

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International Woolmark Prize

Global Final 2019: Runway Looks

Held during London Fashion Week, the 2019 International Woolmark Prize global final was a celebration of cultural diversity, innovation, fresh talent and of course wool. Discover the looks presented by the 12 labels you need to know.

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The International Woolmark Prize judging panel comprises some of the fashion industry’s brightest stars, including Gwendoline Christie, Tim Blanks and Alber Elbaz, among others. 

Both the global menswear and womenswear winners will not only receive further financial contribution but also the chance to have their Merino wool capsule collection commercialised and sold in the world’s top boutiques and department stores through the International Woolmark Prize’s extensive retail partner network. The Innovation Award also grants one designer a financial contribution and retail support. 

Equally crucial is the trade partner program that connects designers with the best wool suppliers, expert advisors, judging panels and insightful mentors who provide guidance along the way. Through The Woolmark Company’s global network, partnerships are secured with key spinners and weavers to assist designers during the formative stages of their business and ensure a dynamic future for the fashion industry.

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