Unlike synthetics, which are derived from petrochemicals and fossil fuels, Merino wool is grown in the simple mix of sunshine, water, grass and fresh air. 100% natural, renewable and biodegradable, wool is an integral part of many designers’ sustainability mission and is the responsible choice for conscious consumers.
Less energy and water than other fibres
Wool uses 18% less energy than polyester and nearly 70% less water than cotton to produce 100 sweaters.
No microplastics, unlike synthetics
Wool is 100% biodegradable so does not contribute to microplastic pollution in our oceans or on our land.
The most reused and recycled fibre in the world
Natural, renewable and biodegradable, wool is the most reused and recyclable fibre on the planet of the major apparel fibres.