The Woolmark Company’s Wool Resource Centre, located in Hong Kong, is a global hub for the fibre, textile and apparel industries to discover the wonders and versatility of Australian Merino wool. The engaging space is an environment born of clever, innovative thinking and includes a library, showroom and events space for knitters, weavers, spinners, retailers, fashion designers, students and visiting Australian woolgrowers who produce the fibre.
“The Wool Resource Centre in Hong Kong is a multi-functional, interactive space dedicated to product and process innovation to be used by all our partners throughout the supply chain,” explains The Woolmark Company Managing Director Stuart McCullough. “Designers can find inspiration and touch and feel the latest and greatest in wool; supply chain partners can showcase their product or host a launch; and woolgrowers can use the centre for industry presentations. Importantly, it also connects the Hong Kong office of The Woolmark Company with global players in the wool industry, acting as a permanent trade space with the aim to assist visitors improve business relationships and commercial outcomes.”
The Wool Resource Centre provides you with the research, knowledge and support you need most, from yarn cards, swatches and Woolmark licensing to the latest information on machinery, technology and supplier details. By connecting the entire supply chain, we help you do business together. We inspire and inform through The Wool Lab – an innovative seasonal sourcing guide to the best wool fabrics and yarns in the world, and house materials about education and marketing programs including the International Woolmark Prize, Cool Wool and Woolmark Gold. The overall goal is to share information with our partners about the natural benefits of wool so they can experience the fibre’s exceptional qualities and generate greater commercial and creative returns.
A constantly changing schedule of events is designed to inform, excite and educate. An auditorium configuration can be created for presentations and panel discussions, while an exhibition mode allows for fashion and interiors exhibitions, art installations and more. The research library doubles as a workspace for visitors to the centre, and can also be used for meetings with guests.