Wool has been used in clothing for millennia and Merino sheep have been a vital part of Australia’s identity for generations. Connected to the land and invested in treating it with respect and care, tens of thousands of woolgrowers across the country continue this most Australian of traditions, and continue to pass their skills with great pride from generation to generation.
Australian Merino farmers work tirelessly to look after their sheep and the land on which they graze, as the wellbeing of their animals is of utmost importance, and this also, quite simply, produces the best wool. So, it's in the interests of the Merino farmers to commit to exceptionally high standards of animal welfare, responsible use of land and water resources, and sustainable farming practices for the benefit of their animals, their families, communities and of the earth.
A Greener Future
Through its collaborative engagement with woolgrowers, Greening Australia is well on its way to achieving its namesake mission. “We use the best science to understand the issues facing those landscapes and source revenue from wherever we can to execute our plan,” explains Sebastian Burgess, the Director of Conservation for the Tasmanian Branch of the non-government organisation. Recently, Burgess and his team’s focus has been on the Tasmanian Midlands, comprising the areas surrounding the towns of Conara, Campbell Town, Ross and Tunbridge, making up the Tasmanian Island Ark program.
Most farms in Australia continue to be family owned and operated, and many rural and regional districts rely heavily on the wool industry. This inherent bond in the community has contributed the great advancements Australian farmers have made in Merino wool production over the past two hundred years. Today woolgrowers are justifiably proud that Australia has the world’s most advanced wool industry. No other country has such an efficient, transparent and highly developed wool marketing system; a trained and registered workforce of over 20,000 wool-classers, and objective laboratory test results for almost every bale of Merino wool exported.
From the high rainfall areas of the eastern seaboard to the drier pastoral areas of the west, woolgrowers work to preserve, protect and improve the natural resources of their farms; the waterways, valleys and hills, and native plants and animals. Indeed, these farmers often have the goal to leave their land in a better state than when they arrived.
Ethical and environmentally-sensitive farming can be as important for today's discerning customer as the quality of the clothing itself. Due to Australia’s advanced and transparent wool industry, we’re able to trace wool back to the property where it was produced, providing consumers with confidence in the origins and quality of their Merino wool clothes.