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About Wool

Wellness

A natural fibre, wool has a great story to tell, with its eco-credentials propelling the fibre into the health and wellbeing industries. Science is showing that wool bedding and sleepwear appear to promote a better night’s sleep, and medical studies reveal the wellbeing benefits of superfine Merino wool, particularly for eczema sufferers.

Wool loungewear

Wool interiors

Luxe wool carpets which purify the air

We all want our home to be as safe and as clean as can be – we scrub the bath, wipe the benches, wash our sheets. But what about the dirt you can’t see? What if the answer was a simple as choosing the right type of carpet.

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FIBRE

Wool is good for the skin

Merino wool can help those who suffer from eczema and atopic dermatitis, with studies showing patients not only had improved skin but also an improved quality of life.

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Research

Wool promotes a better night’s sleep

Falling asleep may be easier than you know. These days, more than ever, it's important to invest in sleep health and get the most from your waking hours.

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Latest News
14 Aug 2018
Fact sheets

Wool is naturally breathable

14 Aug 2018
Wool fibres can absorb large quantities of moisture vapour and allow it to evaporate, making wool garments feel less clingy and more comfortable.
14 Mar 2017
Wellness

Lillelam Merino childrenswear

14 Mar 2017
Norwegian brand Lillelam has built a successful business crafting youth clothing from Merino wool
01 Jan 2017
Woolgrowers

Great Southern Land

01 Jan 2017
It’s used in everything from high-end suiting to sportswear, but as Lisa Griplas discovers, the origins of Merino wool are just as illustrious as the finished product.
22 Dec 2016
Wellness

Dressing your baby

22 Dec 2016
We provide a detailed guide to choosing baby clothes