From nature comes the world’s most technically advanced performance fibre. No other fibre can match all of wool’s benefits: breathable, odour resistant, soft next to skin, and keeps you warm in the cold and cool in the heat. With wool, Mother Nature got it right.
In the 1970s, American Jake Burton Carpenter started making snowboards out of his barn in Vermont, and in 1977 Burton Snowboards was born. Ever since, Burton served a pivotal role in growing snowboarding from a backyard hobby to a world-class sport, creating state-of-the-art, ground-breaking products allowing for a crop of world-class riders to be the best they can be. After driving innovation and progress for more than 40 years, it comes as no surprise that the pioneering snowboard brand has teamed up with The Woolmark Company to unveil a range of innovative Merino wool garments, giving riders worldwide high-performance gear to serve them both on and off the mountain.
P.E Nation runs with wool
Designed to protect you from the great outdoors, Merino wool activewear offers year-round protection, no matter the level of exercise intensity. The unique benefits of Merino wool sportswear allow it to act like a second skin, helping athletes perform at their peak, from sea-level to mountain top. In contrast to synthetics, Merino wool can absorb moisture vapour which means less sweat on your body. Merino wool even absorbs and locks away the odour molecules from sweat, which are only released upon washing. Merino wool is also an active fibre that reacts to changes in body temperature. Its unique crimp structure helps you stay warm when the weather is cold, and cool when the weather is hot. And as a natural fibre, evolved over thousands of years to protect sheep against the elements, Merino wool absorbs UV radiation, making it a good choice for a wide range of outdoor activities.
Shoot: Power moves
Aeance wool jacket; Ermenegildo Zegna ‘Techmerino’ wool jacket and pants.
Sportmax knitted wool jumpers (worn as top and skirt); Alexandra Blak earrings (worn throughout); Oakley ski glasses; Christian Louboutin heels.
Ex Infinitas super fine Merino wool singlet; Dior Homme wool suit.
Helly Hansen wool top; Cottweiler wool jacket and trackpants; Ex Infinitas wool coat; Prada sneakers.
Dion Lee knitted wool turtleneck; Ortovox Merino wool ski trousers; Juun.J backpack; Oakley sunglasses (held in hand).
Helen Lee for Lane Crawford Merino wool top and leggings; Prada wool bouclé top and skirt; Ex Infinitas wool coat; Christian Louboutin heels.
Ermenegildo Zegna 'Techmerino' wool turtleneck, jacket and pants (worn inside-out).
P.E. Nation wool hooded jacket; Ortovox Merino wool ski vest, jacket, pants and gloves; Prada sneakers; Oakley sunglasses and snowboarding helmet.
Loewe knitted wool jumper; Michael Kors wool skirt and belt; Oakley snowboarding helmet.
Strateas Carlucci knitted wool jumper and pants; Moncler wool-lined puffer jacket; Oakley sunglasses.
Acne Studios wool turtleneck, from Net-a-Porter; Particle Fever for Lane Crawford wool top and leggings; Carl Kapp wool blazer; Helen Lee for Lane Crawford wool zip-up jacket (worn over top); Oakley snowboarding helmet.
Helly Hansen wool top; Max Mara wool skirt; Oakley ski glasses; stylist's own motocross vest.
Juun.J wool turtleneck and trousers, and coat with backpack straps; Rapha Merino wool gloves; Prada sneakers.