The Woolmark brand is one of the world’s best known textile quality fibre brands, owned by The Woolmark Company and its affiliates. The value of the Woolmark brand is well established the world over for wool products in the apparel, interior textiles and home laundry sectors. The Woolmark brand provides consumers with guaranteed fibre content and an assurance of quality. The Woolmark brand is backed up by technical specifications for a wide range of wool products and wool care products. Stringent testing is carried out by independent authorised laboratories.
A mark of excellence
The Woolmark, Woolmark Blend and Wool Blend brands are owned by The Woolmark Company, the global authority on wool. The Woolmark brand is the world’s best-known textile quality fibre brand. The value of the brand is well established and highly regarded across the world in the apparel, interior textiles and home laundry sectors. It represents a long-term commitment to quality spanning more than 50 years and helping define the history of wool. As one of the world’s most well-known brands the Woolmark logo has been applied to more than 5 billion products since the creation of the original mark in 1964.
The Woolmark Company offers a number of constantly improving services to its Woolmark licensees aimed at adding value to their business. Woolmark certification allows licensees to use the Woolmark logo, Woolmark Blend logo or Wool Blend logo depending on the fibre content of their wool products. The Woolmark brand provides a unique, global fibre quality assurance scheme for manufacturers and consumers alike.
The Woolmark Licensing Program covers yarns, fabrics and most articles of clothing, as well as bedding, carpets and upholstery. In addition, The Woolmark Company endorses products for apparel care such as wool detergents and cycles on washing machines, dryers and irons as part of the Woolmark Apparel Care program. To ensure Woolmark Quality Standards are maintained, The Woolmark Company has developed a comprehensive set of Specifications and Test Methods. Products must meet or exceed the requirements of the relevant Specification prior to gaining Woolmark certification. To assess products against the Specifications, an independent Authorised Laboratory will use the appropriate Woolmark Test Methods.
No other fibre provides a quality assurance scheme like the Woolmark brand. Trusted by manufacturers and consumers across the world, products approved by The Woolmark Company are backed up by rigorous test methods. Looking for wool and wool-rich products?
Download a complete list of all Woolmark licensees and its sub-brands.
Becoming a licensee
Become a Woolmark licensee for exclusive support within the wool industry. If you have a product on which you would like to use the Woolmark, Woolmark Blend or Wool Blend logo, you may be eligible to become a licensee. Prior to gaining Woolmark certification products must meet or exceed the requirements of the relevant product specification. View the comprehensive set of Product Specifications to ensure Woolmark Quality Standards are maintained and to see if your product qualifies.
If you have a product which you would like to have Woolmark, Woolmark Blend or Wool Blend certification, apply to become a licensee today. If you require any further information please email email@example.com or contact your local office of The Woolmark Company.
Contact your local Woolmark office
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