Woolmark Apparel Care Program

The Woolmark Apparel Care program helps consumers identify quality laundry products that are approved by The Woolmark Company for use on wool products. Consumers have confidence that Woolmark-approved apparel care products are ideally suited to the job of caring for wool products, easily answering the common question of ‘How to wash wool?’

Apparel care product manufacturers who become a Woolmark Apparel Care Licensee are authorised to use the world-famous Woolmark logo on any of their products that meet the appropriate specification.

All products are tested by independent laboratories, authorised to carry out Woolmark testing.

Apparel care products that can be licensed to carry the Woolmark logo are:

  • Washing machines
  • Tumble dryers
  • Irons
  • Detergents
  • Fabric softeners
  • Bleaches

The Woolmark Apparel Care program has an established reputation. The program for washing machines was introduced in 1968 and detergents in 1969. Other products were added to the program over time.

As well as being able to use the Woolmark logo on apparel care products, Woolmark Apparel Care Licensees are able to access the knowledge, supply chain connections and marketing support of The Woolmark Company, from woolgrowers to consumers. There are opportunities for your brand to partner with other Woolmark licensees to provide the very best care to consumers.

Discover more about Woolmark Certification and the benefits of becoming a Woolmark licensee.

For manufacturers wishing to add more washable wool to their collection are encouraged to explore the Tested by Nature, Tested by Us initiative.


Connecting suppliers with manufacturers, Looking for Wool is an online tool for sourcing wool and wool-rich products, part made and fully finished.