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Our Story

About us


We are the global authority on wool.


The Woolmark brand represents a commitment between woolgrowers, brands and consumers on the authenticity and quality of the fibre that connects us. 


Worldwide offices in key markets
 

5 billion+ Woolmark certified products
 

Connecting the farm-to-fashion supply chain

Our story

What we do

As a not-for-profit organisation we work alongside Australia’s 60,000 woolgrowers to research, develop and certify Australian wool. We encourage and unite the entire supply chain, by: 

  • Connecting, inspiring and educating
  • Guaranteeing wool fibre quality
  • Collaborating with like-minded brands
  • Championing the wool fibre's eco-credentials

Ethos

Why we work with wool

Connected by the common thread of Australian wool, we work to create positive change through open and honest conversations across the entire supply chain.

Our ethos

Fashion

Collaborations

We collaborate with like-minded designers and brands. We commit to assisting our brands and supply chain partners to be responsible in all areas of operation, from fibre sourcing through to garment making.

Latest Collaborations
Video
The wool fibre

 

 

An iconic logo

We are the world’s most recognised textile fibre brand - the iconic Woolmark logo has been applied to more than 5 billion products since 1964, guaranteeing quality and representing pioneering excellence and innovation.

 
 
 
 
 A rich history

The iconic Woolmark logo was created in 1964, quickly making its mark in the global fashion industry. But the story and purpose behind the mark started in the 1930s, when it was decided to promote the world’s most luxurious fibre to an international audience.

 
 
 
 
A luxury fibre

100% natural, renewable and biodegradable, Australian Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits. Australian Merino wool's versatility extends from luxury fashion to high-performance activewear, accessories, homewares and everything in between.

 
 
Product, Media or Licensing enquiries

Contact your local Woolmark office

Australia
Mailing/Office Address
Level 3, 24 York Street, Sydney NSW 2000 GPO Box 4177, Sydney, NSW, Australia 2001
woolmark.australia@wool.com
P: +61 2 8295 3100
F: +61 2 8295 4100
Media / Public Relations enquiries
pr-australia@wool.com
P: +61 2 8295 3100
Beijing, China
Mailing/Office Address
Rm.1136, 11/F North Tower, Beijing Kerry Centre, No.1 Guang Hua Road, Chao Yang District, Beijing, 100020 China 邮寄/办公地址：中国，北京市朝阳区光华路1号嘉里中心北楼1136室， 邮编：100020
woolmark.beijing@wool.com
P: +86 10 6599 7929
F:
France
Mailing/Office Address
The Woolmark Company, 3 rue du Quatre Septembre, 75002 Paris
woolmark.france@wool.com
P: +33 7 63 06 62 62
F:
Germany & Northern Europe
Mailing/Office Address
Im Goldacker 7, D-50126 Bergheim, Germany
woolmark.germany@wool.com
P: +49 2271 4898367
F:
Hong Kong SAR (China)
Mailing/Office Address
Unit 1607 BEA Tower, Millennium City 5, 418 Kwun Tong Road, Kwun Tong, Kowloon, Hong Kong.
woolmark.hongkong@wool.com
P: +852 2736 1363
F:
Media / Public Relations enquiries
pr-hongkong@wool.com
P: +852 2736 1363
India
Mailing/Office Address
Unit 7-102, WeWork Zenia Building, Hiranandani Circle, Hiranandani Business park, Thane, MH 400607, India
woolmark.india@wool.com
P:
F:
Media / Public Relations enquiries
woolmark.india@wool.com
P:
Italy
Mailing/Office Address
Via Dell’Orso 16, 20121, Milano, Italy
woolmark.italy@wool.com
P: +39 028 909 6705
F: +39 027 202 2737
Media / Public Relations enquiries
pr-italy@wool.com
P: +39 028 909 6705
Japan
Mailing/Office Address
6F, Minamiaoyama City Building, 3-2-5 Minamiaoyama, Minato-ku, Tokyo, Japan 107-0062
woolmark.japan@wool.com
P: +81 3 6447 1412
F: +81 3 3497 5970
Media / Public Relations enquiries
pr-japan@wool.com
P: +81 3 6447 1412
Korea
Mailing/Office Address
13 Fl.Tower B, Kyobo Building, 465, Gangnamdaero, Seochogu, Seoul, 06611 Korea
woolmark.korea@wool.com
P: +82 2 541 4477
F:
North America (New York City)
Mailing/Office Address
Mailing Address only Woolmark Americas, Inc. 99 Hudson Street, 5th Floor PMB 6031 New York NY 10013 ***Please note: This is a mailbox address, not an office address.***
woolmark.americas@wool.com
P: +1 917 933 5551
F:
Serbia
Mailing/Office Address
Milorada Mitrovica 8, Beograd, 11118 Serbia
Miodrag.Lalosevic@wool.com
P: +381 1124 33 611
F: +381 1124 33 611
Shanghai, China
Mailing/Office Address
No. 5 Gao An Road, Xu Hui District, Shanghai, China 
woolmark.china@wool.com
P:
F:
Media / Public Relations enquiries
pr-china@wool.com
P:
Taiwan (China)
Mailing/Office Address
3F, No. 174, Section 2, Nanking East Road, Taipei, 10489 Taiwan
woolmark.taiwan@wool.com
P: +886 2 2664 8529
F: +886 2 2664 2631
Turkey
Mailing/Office Address
Levent 199 Binasi, Buyukdere Cd. No:199 Yan giris 34393 Levent, Sisli, Istanbul, Turkey
woolmark.turkey@wool.com
P: +90 212 807 0411
F:
United Kingdom
Mailing/Office Address
New Wing, Somerset House. The Strand, London, WC2R 1LA
woolmark.uk@wool.com
P: +44 207 509 0325
F:
Media / Public Relations enquiries
steve.toal@wool.com
P: +44 207 509 0325
Keep reading
17 Nov 2020
Newsroom

Introducing the 2021 International Woolmark Prize finalists selected by expert Advisory Council

17 Nov 2020
Six of the world’s most promising emerging design talents have been selected for the 2021 International Woolmark Prize - the world’s original and most prestigious fashion awards and talent development program.
01 Oct 2020
Newsroom

Shop the 2020 International Woolmark Prize collections

01 Oct 2020
Shop the 2020 International Woolmark Prize collections now, with traceable looks from Richard Malone, BODE, GmbH, Ludovic de Saint Sernin and more.
01 Jun 2020
DIY

Exclusive designer knitting patterns

01 Jun 2020
Stock up on everything you need to create your own Woolmark Prize designer accessory.
01 Jun 2020
Newsroom

Five exclusive designer patterns from Woolmark Prize alumni

01 Jun 2020
The Woolmark Company has brought together five International Woolmark Prize alumni to release a series of exclusive knitting, crochet and cut-and-sew patterns, which can all be created form the comfort of your own home.