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Wool care

Professional wet cleaning

A proven and progressive textile cleaning method, wet cleaning not only removes the risk of human contact with harmful chemicals, it is also reducing pollution of the environment.

Professional wet cleaning is an alternative to the traditional professional dry cleaning methods to launder garments. Wet cleaning is available through select professional laundry outlets.  

The benefits of wet cleaning

Professional wet cleaning uses biodegradable, health-friendly, non-toxic detergents instead of the toxic and potentially carcinogenic PERC used by traditional dry cleaning. Anything with the dry clean label can be professionally wet cleaned. Professional wet cleaning benefits include:

No toxic and potentially carcinogenic chemicals on skin or clothes
Removes organic stains (dry cleaning cannot remove organic stains such as sweat smell)
Safe for babies, children and allergy sufferers

Results in a softer, fresher garment feel
Low on energy use and reduces polluting toxins in the air and water supply

Pleasant smell

According to the United States Environmental Protection Agency (USEPA), wet cleaning is the most environmentally sensitive professional method of garment cleaning. It does not use hazardous chemicals and produce hazardous waste, nor does the process create air pollution and it reduces the potential for water and soil contamination.

Wet cleaning technology

Professional wet cleaning is an alternative to traditional dry cleaning that uses less toxic chemicals and reduces water pollution and energy use.


Wet cleaning removes the risk of exposure to toxic (potentially carcinogenic) perchloroethylene - the dominant chemical used by the dry-cleaning industry – also known as PERC and tetrachloroethylene. PERC is a colourless, non-flammable liquid which accounts for 80% to 85% of all dry cleaning fluid used.

PERC is dangerous for the health of humans, animals and the environment. Human exposure to PERC can occur from occupational practices, environmental contamination or use of consumer products that contain PERC.

Not only does wet cleaning remove the risk of human exposure to PERC and environmental pollution, wet cleaning also has the associated benefits of resulting in a softer, fresher garment, which has been treated in a more gentle, caring way.

The wet cleaning process

Step 1

The first step in wet cleaning is close inspection and stain 'spotting'. Garments may be sorted by fabric type, light and dark colours, and weight. Stains are assessed and treated by hand using a range of non-toxic agents.

Step 2

Next, the appropriate cycle, biodegradable detergent and water is selected for the specific fabric, be it wool, cashmere, silk, lace etc.

Step 3

The garment is then put into specialised machines that have a delicate and sophisticated mechanical action to ensure fibres are respected and items can be cleaned safely in a style similar to hand-washing.

Step 4

The garment is then dried and ironed or pressed by hand. This process involves drying in gentle dryers and on special lines, steam shaping on special machines to give the best finish for the individual item, and hand finishing.

Step 5

Finally garments are checked before being packed carefully to be returned to their owner.

Wet cleaning licensees

To find the best provider of professional wet cleaning laundry services for your wool garments, make sure to ask for the Woolmark-certified Electrolux lagoon® wet cleaning system to ensure your wool garments are given the utmost care.

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