The Wardrobe Study
New research reveals that wool clothes are the longest-lasting items in our wardrobes. An extensive dive into wardrobes across the world uncovers how we wear, care and dispose of clothes.
The rising tide of microplastics
As much as 35 per cent of microplastics in the marine environment are fibres from synthetic clothing, an amount that continues to increase. But by contrast, natural fibres such as wool readily biodegrade, offering a less impactful solution.
Close contact: wool for eczema
Many of us have broken out in a rash at least once in our lives – heat rash, stress rash, or some other nasty. But spare a thought for those who suffer from constant breakouts, or for babies too young to understand what this intense itchy, dry skin is. Eczema sufferers have dysfunctional skin that dries out, which can lead to cracked skin, bacterial infection, redness, scratching and itching. However, in a major medical breakthrough, wool has been found to be beneficial to the skin, providing a natural treatment for eczema that reduces the need for traditional medicines.
The science of sleep
Falling asleep faster may now be easier than you think, and whilst it doesn’t involve actually counting sheep, it does involve wearing wool. Scientific studies have tested the sleep of both older and younger adults and found that wool helps keep the body in the "thermal comfort zone" most conducive to restful sleep. When wearing Merino wool, older adults are falling asleep at least 10 minutes faster than when wearing other fibres, and younger adults are getting at least four minutes extra sleep in wool, than if wearing other fibres.