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23 Jun 2019

Wool is good for the skin

23 Jun 2019
11 Mar 2019

Wool and greenhouse gas

11 Mar 2019
11 Mar 2019

Wool and the carbon cycle

11 Mar 2019
19 Apr 2018

Wool is naturally breathable

19 Apr 2018
18 Feb 2018

Measuring wool's environmental footprint

18 Feb 2018
16 Dec 2017

Wool is naturally odour resistant

16 Dec 2017
12 Dec 2017

Wool is 100% natural and renewable

12 Dec 2017
12 Dec 2017

Wool is 100% biodegradable

12 Dec 2017

Fibre

The rising tide of microplastics

As much as 35 per cent of microplastics in the marine environment are fibres from synthetic clothing, an amount that continues to increase. But by contrast, natural fibres such as wool readily biodegrade, offering a less impactful solution.

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Wellness

Close contact: wool for eczema

Many of us have broken out in a rash at least once in our lives – heat rash, stress rash, or some other nasty. But spare a thought for those who suffer from constant breakouts, or for babies too young to understand what this intense itchy, dry skin is. Eczema sufferers have dysfunctional skin that dries out, which can lead to cracked skin, bacterial infection, redness, scratching and itching. However, in a major medical breakthrough, wool has been found to be beneficial to the skin, providing a natural treatment for eczema that reduces the need for traditional medicines.

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Wellness

The science of sleep

Falling asleep faster may now be easier than you think, and whilst it doesn’t involve actually counting sheep, it does involve wearing wool. Scientific studies have tested the sleep of both older and younger adults and found that wool helps keep the body in the "thermal comfort zone" most conducive to restful sleep. When wearing Merino wool, older adults are falling asleep at least 10 minutes faster than when wearing other fibres, and younger adults are getting at least four minutes extra sleep in wool, than if wearing other fibres.

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Latest News
14 May 2019
Fashion

Country Road unveils traceable Merino range

14 May 2019
Country Road has launched a campaign that uses science to verify the Merino wool in its knitwear range is from Australia.
01 Apr 2019
Fibre

Why cradle-to-cradle needs to be included in fashion’s sustainability rating tools

01 Apr 2019
Lifecycle assessment tools measure the impact of major textile fibres on the environment. The Woolmark Company has found significant inconsistencies in the science that underpins LCA tools. Here’s what you need to know.
14 Mar 2019
Wellness

The science of sleep

14 Mar 2019
Sleeping in wool has been scientifically proven to improve your sleep. This is how wool pyjamas and bedding help you sleep.
14 Mar 2019
Activewear

Lighter than air

14 Mar 2019
With its foundations rooted in innovation, it’s no surprise that Black Diamond Equipment has come out with a new gem – the world’s lightest technical t-shirt.