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Textile innovations

Textile innovations

New innovations pave the way forward for the Merino wool industry, allowing it to be a dynamic one that is forever changing. Innovations can be introduced into Merino wool at any stage in the manufacturing process – reaffirming Merino wool as versatile, cutting edge and a clever alternative to other fibres. 

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Meet our woolgrowers

Meet our woolgrowers

These are the people who grow your clothes. Their passion, dedication and commitment are woven together to grow the finest fleece in the world.

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About The Woolmark Company

About The Woolmark Company

We are the global authority on wool. The Woolmark brand represents a commitment between woolgrowers, brands and consumers on the authenticity and quality of the fibre that connects us.

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Latest collaborations

Latest collaborations

Our latest partnerships with designers and brands. We commit to assisting our brands and supply chain partners to be responsible in all areas of operation, from fibre sourcing through to garment making.

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Fibre

Benefits of wool

No other fibre - natural or man-made - can match all of wool's inherent benefits. From luxury fashion to technical performance, Australian Merino wool has it all.

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Woolgrowers

Regenerative agriculture

Australian woolgrowers are constantly innovating to improve the health of the environment on which they live, connecting soil health with conscious consumption for brands and consumers alike. Read about the woolgrowers nurturing the land.

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Woolmark x Luna Rossa Prada Pirelli
Latest News
28 Jul 2019
Fashion

Joe Merino goes 100% ultrafine

28 Jul 2019
Joe Merino releases T-shirt made from 100% ultrafine Merino wool with The Woolmark Company.
03 Jul 2019
Textile Innovation

Pitti Filati Florence flags up the hot topics for Autumn/Winter 2020/21

03 Jul 2019
Natural fibres are at the heart of the many stories at Pitti Filati, presenting wool fibres and yarns which begin to shape the new season for 2020/21.
19 Jun 2019
Textile Innovation

Pitti Uomo shows a clear vision for Spring/Summer 2020 and Merino wool is in its sights

19 Jun 2019
Innovation in Merino wool, social responsibility and the celebration of wearable visual art combined at the 96th edition of Pitti Uomo, Florence.
17 Jun 2019
Fashion

BYBORRE launches a Merino capsule collection for their SS20 TDK Edition™

17 Jun 2019
Continuing to push the boundaries of textile innovation, Amsterdam-based textile studio BYBORRE unveils a Merino wool capsule collection.
Our Story

Ethos

Connected by the common thread of wool, we work to create positive change through open and honest conversations across the entire supply chain.

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Fashion

Wool, women and Wickstead

Inspired by nature and strong women of the world, Emilia Wickstead’s latest collection offers a modern wardrobe crafted from Australian Merino wool.

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Events
03 Sep - 05 Sep
Events

SpinExpo

03 Sep - 05 Sep
The Woolmark Company will be present at SpinExpo Shanghai 2019 with the Spring/Summer 2020/21 edition of The Wool Lab and Wool Lab Sports.
17 Sep - 19 Sep
Events

Première Vision

17 Sep - 19 Sep
The Woolmark Company will be present at Première Vision Paris 2019 with the Spring/Summer 2020/21 edition of The Wool Lab and Wool Lab Sports.
25 Sep - 27 Sep
Events

Intertextile

25 Sep - 27 Sep
The Woolmark Company will be present at Intertextile Shanghai 2019 with the Spring/Summer 2020/21 edition of The Wool Lab and Wool Lab Sports.

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Stay ahead of the curve with The Woolmark Company’s coverage of product innovations, manufacturing developments and seasonal trend reports.