The Woolmark Company showcased a collection of Merino wool innovations, trends and industry services at the 21st China International Clothing and Accessories fair – one of the most influential trade fairs in the apparel industry in greater Asia.

The Woolmark Company exhibited at the lates edition of Japan Creation, with the aim of supporting and introducing some of the company's global projects in Japan.

The renaissance of natural fibres continued to be an important theme at the 2012 Outdoor Retailer Summer expo in Salt Lake City, Utah.

The Woolmark Company presented its latest edition of The Wool Lab to top tier brands at the fourth edition of Spin Expo New York in July.

The Woolmark Company presents 'Merino Mini' at Pitti Bimbo for the first time.

The Woolmark Company presented the Autumn/Winter 2013/14 edition of The Wool Lab at Pitti Immagine Uomo in Florence.

The 18th Intertextile Apparel Fabrics trade fair was held in Beijing, with domestic sales topping the market.

Bright colours proved to be an emerging trend for the 2013 Spring/Summer collection, along with superfine Merino yarns and a casual yet chic look.

Visitors to Première Vision were greeted by the inspired The Woolmark Company image, rapidly becoming iconic, of a welcoming flock of stylish Merino sheep in sunglasses.

Visitors to the 2012 ISPO trade show were treated to a showcasing of more Merino outdoor apparel than ever showcased before, highlighting the growing amount of recognition continually gained within this industry.