The Wool Lab SS13Print
The Wool Lab has become an important tool for the fashion industry, including brands, retailers, manufacturers, spinners, weavers and the media, offering a collective vision of the ultimate in wool trends.
The seasonal guide is organised by macro-trends, sourcing inspiration from fashion, design, lifestyle, music, pop culture and many different fields.
The Wool Lab contains a selection of the most innovative and quality wool fabrics and yarns available on the market from the best spinners and weavers in the world. They are accompanied by a collection of images, describing the mood, style and atmosphere of each specific theme. To complete the guide, The Woolmark Company has added an exclusive collection of precious pieces, from the company’s archive, to stimulate contemporary interpretations of great wool productions of the past.
In this Spring/Summer edition The Wool Lab presents fabrics and yarns suited to the warmer climates. Thanks to its special characteristics of breathability, thermoregulation and lightness, Merino wool is a suitable natural fibre for summer clothing in all its forms.
The Wool Lab exhibits wool’s fine qualities and versatility in a unique and exceptional way. These pages present just a snapshot of the real Wool Lab, which is available by contacting your local Woolmark Company office.