The Wool Lab AW13/14Print
The third edition of The Wool Lab presents nine inspiring themes and trends for the autumn/winter 2013/14 season.
The Autumn/Winter 2013/2014 edition of The Wool Lab was officially launched at Pitti Uomo in Florence, June 2012. This is the third edition of The Wool Lab and follows on from the success of The Wool Lab Autumn/Winter 2012/2013 and The Wool Lab Spring/Summer 2013.The Wool Lab is a permanent laboratory to source the best quality wool products worldwide and to identify the emerging trends in fashion, design, art, pop culture and music.
This edition presents nine inspiring themes, with the most interesting new theme being Urban.
The Urban theme proposes wool products in a street, young, cosmopolitan way, pushing the casual concept to a more refined and quality-oriented taste.
Out of these nine trends, some are macro-trends, or long waves, moving through fashion and lifestyle with endurable influence.
Others are emerging new trends, reflecting what is in vogue right now and the upcoming needs of the future market.
Each theme is represented by a collection of commercially available yarns and fabrics, plus some exclusive pieces from Woolmark’s archives to stimulate a contemporary reinterpretation.