The Wool Lab Spring/Summer 2013Print

The Wool Lab is a seasonal guide to the best commercially available wool fabrics and yarns in the world, showcasing trends for the upcoming season.

The Wool Lab’s inspirations for Spring/Summer 2013 are:

A definitive return to elegance in the Spring/Summer season combined with a growing desire for quality driven by the younger generations. The Wool Lab addresses this trend and proposes a collection of the finest and most precious wool, in its lighter variations, conceived for an elegant and reassuring style, renewing classic materials, volumes and colours. The two potential interpretations of the Cool Wool mood are firstly traditional and rigid, and secondly relaxed and easy:

La Dolce Vita: A more formal mood and inspiration with modern accents and unexpected touches to capture a younger consumer who is looking for materials of higher quality. The finest wool is the absolute protagonist, mixed with mohair or silk to increase the summer effect. Natural and classic colours including “greyish to blueish” and “greige to beige”.

Newport: Newport is the summer interpretation of the new preppy style proposed in last season’s The Wool Lab. It is a long-term trend, celebrating the WASP aesthetic through a continuous renewal, season after season.Newport is a description of the style of the holiday spots of the American east coast, full of Kennedy-inspired memories and atmosphere evoking The Great Gatsby, with a more relaxed mood. The precious wool is mixed with cotton or linen to get an easy look. Jersey and fine knits complete the theme, providing accents of colour.

2. POP
The Wool Lab identifies with Pop, the emerging trend of coming back to colours as an antidote to the uncertainties and difficulties of the present historical period. Pop proposes the intense tones, the bold mixes and the irony of the American Pop Art: a vital energy that expresses itself through vitamin shades and colour blocks mixed together to surprise and break the rules.

It’s a new way, with dandy influences, to live and interpret the colour, perfectly expressed by Merino wool. Thanks to its natural physical features, the fibre is particularly suitable to absorb and maintain every type of dye, assuring long lasting brilliance of colours.

The summer version of the Pure trend, inaugurated in the first edition of The Wool Lab. It expresses the great themes of ecology and sustainability in fashion and apparel, answering the growing requests for natural, safe and eco-friendly materials and treatments coming from consumers across the world and particularly from the mature markets.

Pure is a celebration of the green potential of Merino wool and proposes wool products with no artificial dyes or chemical treatments which highlights natural lightness, fineness and softness. Here, wool is mixed exclusively with natural fibres of plant origin such as cotton, linen and hemp to describe a feminine, ethereal and essential look in which nature and simplicity dominate.

Coherently with the emerging trend of hyper-femininity, the theme proposes an atmosphere inspired by the mood of the French Côte d’Azur – sensual and light-hearted, perfectly embodied by Brigitte Bardot.

Merino wool is surprisingly perfect to express a style which is so feminine and innovative. Its richness and versatility allows the creation of unexpected forms and structures through yarns and fabrics of great quality, renewed through poetic interpretation. Saint Tropez proposes new wool crochet, embroideries and laces made with the lightest and finest Merino celebrating the preciousness of the fibre.

Declaring a revamp of the authentic street style, Tribes is a way to express the aesthetic taste of the younger generation. With a new interpretation of the most influencing street styles and movements from the past century Tribes unveils the rebellious side of wool in two moods:

Rockabilly: The rockabilly style and the taste of the most important American and European music and cultures are greatly influencing fashion and lifestyle. The Wool Lab has captured the trend and proposed a contemporary variation of the rockabilly style – typical of the 1950s and 60s and maintaining its unique sense of volumes and proportions. The result is a new revival of formal men’s and women’s dressing, invoking the energy of the first generation that dared to declare rock as a true lifestyle with 1950s-inspired pieces, graphic printings, optical effects with a palette made of black and white with accents of red and grey.

Street: The theme describes the patent casual style of the urban bands, the revolution of formal dressing for everyday and on road usage, mixing the street inspiration with folk accents. Merino wool unveils its casual and street side, taking on a used and lived-in look.

The Limited Edition theme, also exhibited in the Autumn/Winter 2012/13 Wool Lab, is renewed for the Spring Summer season. The trend is still focused of the excellence of the world’s wool production, proposing a collection of the most exclusive and finest fabrics and yarns, with a micron range from 11 to 15. They are unique and precious creations that celebrate the fineness of Australian Merino wool, conceived for niche consumers looking for the most prestigious and rare products in the world.

In addition to the seasonal trends, The Wool Lab presents a section dedicated to sportswear.

Merino wool has positioned itself as the leading fibre in the sportswear sector thanks to its unique natural features and benefits, such as breathability, temperature control and elasticity.

The Wool Lab’s Spring/Summer 2013 range highlights a selection of fabrics and yarns produced for sportswear collections incorporating two moods:
Sport Style: Sport Style expresses the role of Merino wool as a fundamental element of the classic wardrobe of the most refined and exclusive sports such as golf, horse riding, sailing and polo. In Sport Style, the attention to the benefits and technical features guaranteed by the fibre is mixed with the attributes of comfort and style.
Performance: The most performing wool fabrics and yarns, mixed with technical fibres to assure the best results during physical activity. Examples of this theme highlight the technology enriched with the most innovative finishing and treatments, suitable to match every climate and discipline both indoors and out.

The Spring/Summer 2013 Wool Lab was launched at Pitti Uomo in Florence, in January 2012.

For further information and for the opportunity to view The Wool Lab, please contact your local Woolmark office .