<rss version="2.0">
  <channel>
    <title><![CDATA[Woolmark RSS Feed]]></title>
    <link>http://woolmark.com/</link>
    <description><![CDATA[View all recent Woolmark articles...]]></description>
    <language>en-gb</language>
    <lastBuildDate>Thu, 10 Jan 2013 23:52:06 UTC</lastBuildDate>
    <item>
      <title><![CDATA[Merino gets sporty]]></title>
      <link>http://woolmark.com/ispo2012</link>
      <description><![CDATA[Australian wool continues to kick goals in the sports apparel market, with more Merino products recorded at this year’s ISPO trade show in Munich, Germany, than ever showcased before. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ispo2012.htm]]></guid>
    </item>
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      <title><![CDATA[The English gentleman comes alive in wool]]></title>
      <link>http://woolmark.com/mr-english-gentleman2013</link>
      <description><![CDATA[The true English gentleman will know the value of rich, natural fibres such as wool – and the event at Spencer House during London Collection: Men’s was testament to that. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-english-gentleman2013.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Hong Kong Young Knitwear Designer Contest]]></title>
      <link>http://woolmark.com/ev-hkkids2013</link>
      <description><![CDATA[Knitwear Innovation and Design Society (KIDS) was established in January 2008 as a non-profit making unified resource for the industry to foster the sustainable growth of the knitwear trade. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-hkkids2013.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Woolmark Company presents The Wool Lab SS14]]></title>
      <link>http://woolmark.com/mr-twl-ss14</link>
      <description><![CDATA[The Woolmark Company will present The Wool Lab Spring Summer 2014, the seasonal guide to the most interesting trends and best wool fabrics and yarns, in an exclusive preview at Pitti Uomo from 8th to 11th January 2013. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-twl-ss14.htm]]></guid>
    </item>
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      <title><![CDATA[Contadino]]></title>
      <link>http://woolmark.com/TWL-contadinoSS14</link>
      <description><![CDATA[Inspired by the rustic yet elegant style of the Italian countryside workers of the 1940s, who used to dress with specific rules of formality and distinction, in a more refined derivation of Mediterranean taste.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-contadinoSS14.htm]]></guid>
    </item>
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      <title><![CDATA[Ellis Island]]></title>
      <link>http://woolmark.com/TWL-ellis-islandSS14</link>
      <description><![CDATA[This theme is inspired by the look, strength and hopes of those people who moved to new frontiers, looking for a better life. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-ellis-islandSS14.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wearing Art ]]></title>
      <link>http://woolmark.com/TWL-wearing-artSS14</link>
      <description><![CDATA[Recalling the cultural movements and avant-garde of the 1960-70s, dresses are no longer simple clothing, but works of wearable art.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-wearing-artSS14.htm]]></guid>
    </item>
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      <title><![CDATA[Clean]]></title>
      <link>http://woolmark.com/TWL-cleanSS14</link>
      <description><![CDATA[Antifashion theme inspired by the minimalist and conceptual style of the 798 Art District of Beijing.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-cleanSS14.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Dreamer]]></title>
      <link>http://woolmark.com/TWL-dreamerSS14</link>
      <description><![CDATA[The theme is inspired by the mythic movie by Herzog, Fitzcarraldo; the colour palette is made of natural shades of grey, ivory, cream and brown.  ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-dreamerSS14.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[New Victorian]]></title>
      <link>http://woolmark.com/2572</link>
      <description><![CDATA[The theme is inspired by the new Victorian style of the American 1920s, to the American dream pulsating with the energy of jazz music, to the love of life expressed by a smart creative dress code.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/2572.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Wool Lab SS14]]></title>
      <link>http://woolmark.com/the-wool-lab-ss14</link>
      <description><![CDATA[The Wool Lab Spring Summer 2014 proposes seven inspiring trends using a collection of the most interesting commercially available wool products.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/the-wool-lab-ss14.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Australians in New York Fashion Federation expands into Europe]]></title>
      <link>http://woolmark.com/mr-ausff</link>
      <description><![CDATA[The Australians in New York Fashion Foundation has announced its expansion into Europe and has this year offered two internships with the prestigious fashion organisation.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-ausff.htm]]></guid>
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      <title><![CDATA[Cool Wool launches in the Middle East]]></title>
      <link>http://woolmark.com/mr-coolwool-middleeast</link>
      <description><![CDATA[The launch of Cool Wool reached a new platform with the consumer media and retail launch into the Middle East held at the Dubai Mall; this followed a fast track to market from the trade launch at Premi&egrave;re Vision in February this year. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-coolwool-middleeast.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[December 2012]]></title>
      <link>http://woolmark.com/market-reports-december12</link>
      <description><![CDATA[The Australian wool market has finished the year on a good note – at 1072 AU c/kg, or USD1132, and with very positive movement in forward wool market for 2013 maturity. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-reports-december12.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending December 14 (Week 24)]]></title>
      <link>http://woolmark.com/market-review-14december2012</link>
      <description><![CDATA[Following last week’s stunning rises, this week witnessed a rather subdued series of wool auction activity.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-14december2012.htm]]></guid>
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    <item>
      <title><![CDATA[Inaugural Cool Wool prize as part of 2012 Best Dresser Award]]></title>
      <link>http://woolmark.com/best-dresser2012</link>
      <description><![CDATA[The 41st Best Dresser Awards were held on November 28 at Cerulean Tower in Shibuya, Japan. For the first time in 30 years, The Woolmark Company established a Cool Wool Award, in-line with the relaunch of this campaign earlier in the year.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/best-dresser2012.htm]]></guid>
    </item>
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      <title><![CDATA[Japan Creation 2012]]></title>
      <link>http://woolmark.com/japan-creation2012</link>
      <description><![CDATA[The Woolmark Company exhibited at the lates edition of Japan Creation, with the aim of supporting and introducing some of the company’s global projects in Japan. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/japan-creation2012.htm]]></guid>
    </item>
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      <title><![CDATA[Alaska to Patagonia: Two guys, two bikes and Merino wool]]></title>
      <link>http://woolmark.com/trip-of-lifetime</link>
      <description><![CDATA[School friends Mike Carroll and Maxi Walker have completed the ride of their lives on an epic adventure which saw them cross though Arctic climates and desert terrain. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/trip-of-lifetime.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Texprint 2012: Educating textile graduates]]></title>
      <link>http://woolmark.com/texprint2012-winner</link>
      <description><![CDATA[Weaver Sophie Manners was the worthy recipient of this year’s Woolmark Texprint Award.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/texprint2012-winner.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending December 7 (Week 23)]]></title>
      <link>http://woolmark.com/market-review-07december2012</link>
      <description><![CDATA[An extraordinary wool market this week, with every type on offer showing substantial gains in price levels.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-07december2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Première Vision Paris - February 2013]]></title>
      <link>http://woolmark.com/ev-pv-paris-feb13</link>
      <description><![CDATA[Premi&egrave;re Vision is the world’s premier fabric show.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-pv-paris-feb13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Milano Unica - February 2013]]></title>
      <link>http://woolmark.com/ev-milano-unica-feb13</link>
      <description><![CDATA[This unique, composite project is held twice per year - February and September - and presents the finest quality products from both Italian and European textile manufacturers.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-milano-unica-feb13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Heimtextil 2013]]></title>
      <link>http://woolmark.com/ev-heimtextil2013</link>
      <description><![CDATA[Heimtextil is the biggest international trade fair for home and contract textiles and the global benchmark for quality design textiles of innovative functionality.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-heimtextil2013.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool4Skool: Dress a Royal]]></title>
      <link>http://woolmark.com/wool4skool</link>
      <description><![CDATA[The Woolmark Company is continuing to inspire young designers to work with wool, with its recent offering encouraging school students to put pencil to paper.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/wool4skool.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending November 30 (Week 22)]]></title>
      <link>http://woolmark.com/market-review-30nov2012</link>
      <description><![CDATA[Wool auction sales across Australia this week featured a good offering of all types ranging from superfine Merino to the coarse crossbreds.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-30nov2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[International Woolmark Prize: Prestigious judging panel announced]]></title>
      <link>http://woolmark.com/mr-iwp-final-judges2012-13</link>
      <description><![CDATA[The International Woolmark Prize final judging panel is made up of some of the most important and influential people in fashion, each one a pillar of the global fashion industry.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-iwp-final-judges2012-13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[November 2012]]></title>
      <link>http://woolmark.com/market-reports-november12</link>
      <description><![CDATA[This month we look at the impact t changes in foreign exchange (FX) rates have upon Australian woolgrowers, and we provide some insights into the future of the key FX rate comparison for Australian growers – the value of the Australian dollar against USD.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-reports-november12.htm]]></guid>
    </item>
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      <title><![CDATA[Madrid knit over, in support of the Campaign for Wool]]></title>
      <link>http://woolmark.com/cfw-spain2012</link>
      <description><![CDATA[Hundreds of people from across Spain have collaborated to celebrate the natural qualities of wool. Madrid’s famed Calle Serrano, Plaza Colon and Calle Jorge Juan have been covered in wool-art for all to see and enjoy.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/cfw-spain2012.htm]]></guid>
    </item>
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      <title><![CDATA[Marie Claire promotes Merino wool]]></title>
      <link>http://woolmark.com/marieclaire</link>
      <description><![CDATA[A cross-media campaign publicised by Marie Claire magazine in the USA praises Merino wool as innovative, natural and forward thinking, dubbing it the future of fashion. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/marieclaire.htm]]></guid>
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      <title><![CDATA[Knowledge of wool enhanced in China's design and retail industry]]></title>
      <link>http://woolmark.com/kam-training-china2012</link>
      <description><![CDATA[Enhancing the knowledge of wool of those working in the textile and fashion industry is a pivotal part in the role of The Woolmark Company.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/kam-training-china2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Training seminars in Taiwan reach out to trade]]></title>
      <link>http://woolmark.com/taiwan-seminars</link>
      <description><![CDATA[The Woolmark Company has connected with more than 100 key industry stakeholders throughout October right across Taiwan.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/taiwan-seminars.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending November 23 (Week 21)]]></title>
      <link>http://woolmark.com/market-review-23nov2012</link>
      <description><![CDATA[Under a large weight of superfine descriptions on offer, this week’s auction sales were largely expected to struggle to maintain the established price levels.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-23nov2012.htm]]></guid>
    </item>
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      <title><![CDATA[Korea celebrates Campaign for Wool]]></title>
      <link>http://woolmark.com/cfw-korea2012</link>
      <description><![CDATA[Celebrations of wool continue to unfold across the world, with Korea holding a successful event for the Campaign for Wool.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/cfw-korea2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending November 16 (Week 20)]]></title>
      <link>http://woolmark.com/market-review-16nov2012</link>
      <description><![CDATA[A remarkable series of wool auction sales occurred this week in Australian markets.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-16nov2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Researching the world's sustainable premium fibre]]></title>
      <link>http://woolmark.com/environmental-credentials</link>
      <description><![CDATA[Wool organisations from across the world have united to research the environmental credentials of this natural fibre. The starting point is the publication of a scientific report assessing existing wool Life Cycle Analyses (LCA).]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/environmental-credentials.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Bridges of Creativity: from traditional arts to creative industry]]></title>
      <link>http://woolmark.com/bridges-of-creativity</link>
      <description><![CDATA[The Woolmark Company continues to confirm its ongoing support to emerging designers, with a project merging the creative avant-garde from The Netherlands and Turkey and showcasing their talents from working with wool.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/bridges-of-creativity.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Training Manuals]]></title>
      <link>http://woolmark.com/training-manuals</link>
      <description><![CDATA[The Woolmark Company has produced various Level One training manuals in multiple languages, and they ca be downloaded or free.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/training-manuals.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending November 9 (Week 19)]]></title>
      <link>http://woolmark.com/market-review-09nov2012</link>
      <description><![CDATA[After some very good consecutive weeks of price rises in the Australian wool markets, we have seen somewhat of a negative reaction this week to the substantial rise by the major players from China.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-09nov2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool Masters open Dutch Wool Week]]></title>
      <link>http://woolmark.com/dutch-wool-week2012</link>
      <description><![CDATA[The inaugural Dutch Wool Week was held November 5 to 9 and officially started with the opening of the 21 Wool Masters exhibition, which saw 21 leading Dutch fashion and design creatives show their unique woollen creations at Hotel Droog.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/dutch-wool-week2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Campaign for Wool showcase for HRH Prince of Wales]]></title>
      <link>http://woolmark.com/mr-hrh-sydney</link>
      <description><![CDATA[At an exclusive event held at the Museum of Contemporary Art in Sydney, Australian Wool Innovation (AWI) warmly welcomed the patron of the global Campaign for Wool, HRH Prince of Wales. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-hrh-sydney.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Australian Merino styled up for Vogue’s December issue]]></title>
      <link>http://woolmark.com/merino-vogue</link>
      <description><![CDATA[The December issue of VOGUE Australia features an editorial piece on Australian actress Elizabeth Debicki, shot on location at Haddon Rig, a Merino wool farm in New South Wales.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/merino-vogue.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool fabric trends at the 18th Intertextile Shanghai expo]]></title>
      <link>http://woolmark.com/trend-intertextile-sh12</link>
      <description><![CDATA[The 18th Intertextile Shanghai expo was held at the Shanghai New International Expo Center (SNIEC) from October 22 to 25, 2012. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/trend-intertextile-sh12.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending November 2 (Week 18)]]></title>
      <link>http://woolmark.com/market-review-02nov2012</link>
      <description><![CDATA[A rather uneventful week in Australian wool auction markets, with the large majority of Merino types on offer remaining at fully firm levels established the previous series.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-02nov2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Fibre to fashion on show for emerging designers]]></title>
      <link>http://woolmark.com/hk-designer-tour2012</link>
      <description><![CDATA[Six emerging designers from Hong Kong learnt about the fleece to fashion process during an educational and hands-on visit to Australia.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/hk-designer-tour2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending October 26 (Week 17)]]></title>
      <link>http://woolmark.com/market-review-26oct2012</link>
      <description><![CDATA[A significant upward movement was again witnessed this week in all wool auction centers across Australia, continuing the three week rally in price levels. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-26oct2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Success at campaign's Wool Week]]></title>
      <link>http://woolmark.com/wool-week-wrap2012</link>
      <description><![CDATA[The Campaign for Wool’s international ‘Wool Week’ is well under way across  the world as this growing global programme reaches more people than ever before to spread the message ‘Live naturally….choose wool’.  ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/wool-week-wrap2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool Modern exhibition opens in Shanghai]]></title>
      <link>http://woolmark.com/mr-wool-modern-shanghai2012</link>
      <description><![CDATA[Angela Missoni and Colin McDowell opened the Wool Modern exhibition at Bund 18 in Shanghai on October 21, as part of the global Campaign for Wool,]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-wool-modern-shanghai2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[October 2012]]></title>
      <link>http://woolmark.com/market-reports-october12</link>
      <description><![CDATA[This month we provide some context for the current wool prices in Australia and summarise relevant trade and financial news.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-reports-october12.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending October 19 (Week 16)]]></title>
      <link>http://woolmark.com/market-review-19oct2012</link>
      <description><![CDATA[An exceptional week for woolgrowers occurred this week, with every type and description on offer appreciating by about 4%. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-19oct2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Woolmark Company trends in Stylesight]]></title>
      <link>http://woolmark.com/mr-stylesight</link>
      <description><![CDATA[The Woolmark Company is proud to announce an editorial partnership with Stylesight, the industry-leading content and technology solution for professionals in the fashion, style and design sectors.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-stylesight.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Merino Kids™ goes back to the source]]></title>
      <link>http://woolmark.com/merinokids-ballyglunin</link>
      <description><![CDATA[The Woolmark Company is proud to partner with Merino Kids™ and bring to you a provenance story about Bally Glunin Park, a sheep farm in Australia carefully selected by Merino Kids™ to provide the fine Merino wool that went into the Cocooi™ Sleep Bag.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/merinokids-ballyglunin.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[International Woolmark Prize expands into Asia]]></title>
      <link>http://woolmark.com/mr-iwp-asia-expand</link>
      <description><![CDATA[2013 will see The International Woolmark Prize expand further into Asia, incorporating China, Hong Kong, Japan and South Korea and the Indian region will now include UAE, Pakistan and Lebanon.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-iwp-asia-expand.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Harvey Nichols gets wrapped in wool for UK's Wool Week]]></title>
      <link>http://woolmark.com/mr-woolweek-uk2012</link>
      <description><![CDATA[The Campaign for Wool, of which His Royal Highness The Prince of Wales is patron, began its third year with a spectacular knit-over of Harvey Nichols’ iconic Knightsbridge store – with more than 100 metres of wool.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-woolweek-uk2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[DressedUndressed represents Japan in IWP]]></title>
      <link>http://woolmark.com/iwp-japan</link>
      <description><![CDATA[DressedUndressed will represent Japan in the final of the International Woolmark Prize in February 2013.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/iwp-japan.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[USA celebrates its first Wool Week in support of the Campaign for Wool]]></title>
      <link>http://woolmark.com/wool-week-usa2012</link>
      <description><![CDATA[It’s not every day you see a flock of 30 sheep right in the heart of downtown Manhattan. But, for the USA’s inaugural Wool Week celebrations held in September, New York City’s Bryant Park was transformed into an interactive woolly wonderland.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/wool-week-usa2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending October 12 (Week 15)]]></title>
      <link>http://woolmark.com/market-review-12oct2012</link>
      <description><![CDATA[Another good week for our woolgrowers, with strong rises across most of the offering, particularly for our finer micron producers.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-12oct2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Top designers collaborate for the first time to showcase trans-seasonal Cool Wool collections]]></title>
      <link>http://woolmark.com/mr-london-fashion-week-cool-wool</link>
      <description><![CDATA[For the first time Jonathan Saunders, Mark Fast and Richard Nicoll have collaborated with The Woolmark Company to showcase unique and incredibly light Cool Wool fabrics in their Spring Summer 2013 collections.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-london-fashion-week-cool-wool.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week ending October 5 (Week 14)]]></title>
      <link>http://woolmark.com/market-review-05oct2012</link>
      <description><![CDATA[After a few weeks of declining Merino fleece price levels at wool auction sales, this week we witnessed a somewhat unexpected but welcome change in sentiment. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-05oct2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Campaign for Wool announces a growing International programme]]></title>
      <link>http://woolmark.com/mr-cfw-programme2012</link>
      <description><![CDATA[Now in its third year, The Campaign for Wool is being celebrated on an unprecedented global scale with more countries than ever before creating their own programme of activity to celebrate Wool Week across the world.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-cfw-programme2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Nelly Rodi presents the Woolmark Texprint Award to Sophie Manners at Indigo, Paris]]></title>
      <link>http://woolmark.com/mr-texprint-2012</link>
      <description><![CDATA[Sophie Manners was awarded the annual Woolmark Texprint Award in support of Campaign for Wool.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-texprint-2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Test LP article deeper]]></title>
      <link>http://woolmark.com/2318</link>
      <description><![CDATA[Test LP article deeperTest LP article deeperTest LP article deeperTest LP article deeperTest LP article deeperTest LP article deeper]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/2318.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Test LP Article]]></title>
      <link>http://woolmark.com/2315</link>
      <description><![CDATA[Test LP ArticleTest LP ArticleTest LP ArticleTest LP ArticleTest LP ArticleTest LP Article]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/2315.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Ermenegildo Zegna and The Woolmark Company renew a mutual "passion for wool"]]></title>
      <link>http://woolmark.com/mr-zegna-campaign</link>
      <description><![CDATA[The Woolmark Company and Ermenegildo Zegna renew their common passion for wool, by launching an international co-advertising campaign to celebrate Merino wool, for which the Italian Maison has always shown a unique taste.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-zegna-campaign.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Fashion pulls out the stops at Premiere Vision Paris]]></title>
      <link>http://woolmark.com/trend-pv-paris2012</link>
      <description><![CDATA[The season of wool continues to embed itself in the vernacular of the season in all areas for Autumn Winter 2013/14, as shown at Premiere Vision Paris.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/trend-pv-paris2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending September 28 (Week 13)]]></title>
      <link>http://woolmark.com/market-review-28sep2012</link>
      <description><![CDATA[The AWEX Regional Indicators finished 0.9% lower, on average, at sales in Sydney, Melbourne and Fremantle this week.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-28sep2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[September 2012]]></title>
      <link>http://woolmark.com/market-reports-september12</link>
      <description><![CDATA[This month, we look at both the short term impact of the slowdown in China and the future prospects for our wool industry. We will also cover global wool and cotton production for the new season.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-reports-september12.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending September 21 (Week 12)]]></title>
      <link>http://woolmark.com/market-review-21sep2012</link>
      <description><![CDATA[Despite last week’s encouraging price rises on all microns, wool markets across Australia this week struggled to maintain the gains.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-21sep2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[“When Wool is in Fashion”]]></title>
      <link>http://woolmark.com/mr-when-wool-is-in-fashion</link>
      <description><![CDATA[An extraordinary exhibition by Vogue Italia and L’Uomo Vogue in collaboration with The Woolmark Company.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-when-wool-is-in-fashion.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool takes the stage for Autumn Winter 2013/14]]></title>
      <link>http://woolmark.com/trend-milano-unica2012</link>
      <description><![CDATA[Autumn Winter is always wool’s season, and this year at Milano Unica pure wool and wool blends were more high profile than ever, shown in extraordinarily versatile forms in the new fabrics for 2013/14. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/trend-milano-unica2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Changing perceptions of wool ]]></title>
      <link>http://woolmark.com/dermatitis-study</link>
      <description><![CDATA[A pilot study funded by The Woolmark Company and undertaken by the Queensland Institute of Dermatology (QID) has produced unforeseen results and converted the most sceptical of sceptics.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/dermatitis-study.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Merino medical breakthrough]]></title>
      <link>http://woolmark.com/dermatitis</link>
      <description><![CDATA[A dedicated research team at the Queensland Institute of Dermatology (QID) has been exploring the role that superfine Merino knitwear has in the treatment of chronic dermatitis conditions, such as atopic dermatitis.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/dermatitis.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[“The Art of Merino. An extraordinary matter”]]></title>
      <link>http://woolmark.com/mr-extraordinary-matter</link>
      <description><![CDATA[“The Art of Merino. An extraordinary matter” is the name of an artistic book, realized by The Woolmark Company and L’Uomo Vogue, to celebrate the infinite qualities and fashion potential of Merino wool.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-extraordinary-matter.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Woolmark supports emerging talent at Milano Unica’s ON STAGE event]]></title>
      <link>http://woolmark.com/mr-on-stage-sep12</link>
      <description><![CDATA[The Woolmark Company has reinforced its support for Milano Unica, with its engagement in the textile fair’s signature event ON Stage; and by doubling its presence inside the fair, attending Moda In as well as Ideabiella.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-on-stage-sep12.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool trends at the 20th SpinExpo Shanghai]]></title>
      <link>http://woolmark.com/trend-spin-expo-shanghai2012</link>
      <description><![CDATA[The 20th SpinExpo was been held September 4 to 6 at the Shanghai World Expo Exhibition &amp; Convention Centre, with 200 exhibitors from 15 countries attending.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/trend-spin-expo-shanghai2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[103 - CMS test]]></title>
      <link>http://woolmark.com/2225</link>
      <description><![CDATA[This is a test page]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/2225.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Woolmark reinforces its presence at Milano Unica]]></title>
      <link>http://woolmark.com/mr-milano-unica-sep12</link>
      <description><![CDATA[The Woolmark Company has reinforced its support for Milano Unica, with its engagement in the textile fair’s signature event ON Stage; and by doubling its presence inside the fair, attending Moda In as well as Ideabiella.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-milano-unica-sep12.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending September 7 (Week 10)]]></title>
      <link>http://woolmark.com/market-review-7sep2012</link>
      <description><![CDATA[The AWEX Regional Indicators finished 0.7% lower, on average, at sales in Sydney, Melbourne and Fremantle this week when the US exchange rate fell by 1.3%]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-7sep2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending August 31 (Week 09) ]]></title>
      <link>http://woolmark.com/market-review-31aug2012</link>
      <description><![CDATA[The AWEX Northern and Southern Regional Indicators finished 0.9% lower, on average, at sales in Newcastle and Melbourne this week, when the US exchange rate fell by 1.7%. This was the first Newcastle sale of the season.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-31aug2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Merino wool in Italian Vogue]]></title>
      <link>http://woolmark.com/merino-wool-italian-vogue</link>
      <description><![CDATA[The Woolmark Company has been working with the Italian men’s version of Vogue, L’Uomo Vogue, on a fashion photo shoot of Merino wool-rich pieces from the autumn/winter 2012/13 collections.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/merino-wool-italian-vogue.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[August 2012]]></title>
      <link>http://woolmark.com/market-reports-august12</link>
      <description><![CDATA[This month, we will continue the investigation in the European market, focusing on the changes up ahead and implication for the wool industry in Europe. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-reports-august12.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Renaissance of natural fibres at Outdoor Retailer]]></title>
      <link>http://woolmark.com/or-summer2012</link>
      <description><![CDATA[The renaissance of natural fibres continued to be an important theme at the 2012 Outdoor Retailer Summer expo in Salt Lake City, Utah.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/or-summer2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Woolmark on show at Spin Expo]]></title>
      <link>http://woolmark.com/mr-spin-expo-shanghai2012</link>
      <description><![CDATA[The Woolmark Company will showcase a selection of Merino wool innovations, trends and industry services at Spin Expo from September 4 to 6.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-spin-expo-shanghai2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Authorised Laboratories]]></title>
      <link>http://woolmark.com/2208</link>
      <description><![CDATA[This page contains a list of laboratories authorised by The Woolmark Company.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/2208.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool in (French) Vogue]]></title>
      <link>http://woolmark.com/french-vogue</link>
      <description><![CDATA[2012 has seen The Woolmark Company re-establish its presence in France – the birthplace of fashion, of haute couture and home of some of the world’s top designers – and encourage the blossoming passion for Merino wool by the country’s fashion industry.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/french-vogue.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Merino Mini at CBME Expo]]></title>
      <link>http://woolmark.com/cbme2012</link>
      <description><![CDATA[The Woolmark Company presented its Mothers and Babies program’s Merino Mini collection at the 12th edition of the Children’s, Baby and Maternity Expo (CBME) held in Shanghai, China.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/cbme2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Campaign for Wool brings Savile Row to Japan]]></title>
      <link>http://woolmark.com/cfw-japan2012</link>
      <description><![CDATA[The Campaign for Wool returned to Japan’s shores, bringing with it the traditional story of Savile Row and its bespoke tailors, along with the history of Merino wool.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/cfw-japan2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Bread & Butter January 2013]]></title>
      <link>http://woolmark.com/ev-bread-butter-january2013</link>
      <description><![CDATA[With its ‘tradeshow for selected brands’, BREAD &amp; butter GmbH &amp; Co. KG realises the concept of an innovative trade fair event for contemporary clothing culture.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-bread-butter-january2013.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Interstoff Asia Essential March 2013]]></title>
      <link>http://woolmark.com/ev-interstoff-asia-essential-march2013</link>
      <description><![CDATA[Interstoff Asia Essential Spring is Hong Kong’s prime sourcing ground for fashion, functional and eco textiles.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-interstoff-asia-essential-march2013.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[ISPO 2013]]></title>
      <link>http://woolmark.com/ev-ispo2013</link>
      <description><![CDATA[ISPO is the leading international sports business trade show. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-ispo2013.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Outdoor Retailer January 2013]]></title>
      <link>http://woolmark.com/ev-outdoor-retailer-january2013</link>
      <description><![CDATA[Outdoor Retailer Winter Market is North America’s largest winter lifestyle and sports industry gathering in the world, attracting more than 20,000 attendees.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-outdoor-retailer-january2013.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Pitti Uomo January 2013]]></title>
      <link>http://woolmark.com/ev-pitti-uomo-jan2013</link>
      <description><![CDATA[This is the world’s most important platform for men’s clothing and accessory collections and for launching new products in men’s fashion.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-pitti-uomo-jan2013.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Woolmark Company sets social media world record]]></title>
      <link>http://woolmark.com/wrapped-in-merino</link>
      <description><![CDATA[The Woolmark Company's Wrapped in Merino campaign has set a Recordsetter world record for the world's longest scarf.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/wrapped-in-merino.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Spin Expo New York 2012]]></title>
      <link>http://woolmark.com/spinexpo-nyc-july12</link>
      <description><![CDATA[The Woolmark Company presented its latest edition of The Wool Lab to top tier brands at the fourth edition of Spin Expo New York in July.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/spinexpo-nyc-july12.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Wool Muse]]></title>
      <link>http://woolmark.com/wool-muse</link>
      <description><![CDATA[The Wool Muse celebrates Merino fibre and educates all those involved in the industry. Click here to watch the 'making of' this delicate yet powerful garment.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/wool-muse.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[How to Register/Login]]></title>
      <link>http://woolmark.com/2162</link>
      <description><![CDATA[An explanation of how to register your company on the Looking For Wool Sourcing Guide and update your company profile, products and services.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/2162.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Macy's event strikes stylish crowd]]></title>
      <link>http://woolmark.com/macys</link>
      <description><![CDATA[The promotion of Merino wool took centre stage at a men’s styling event held at Macy’s flagship Herald Square store in New York City.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/macys.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Grown in Australia, made in Vietnam]]></title>
      <link>http://woolmark.com/out-of-vietnam</link>
      <description><![CDATA[A new manufacturing market is emerging which promises big things for the promotion of Australian Merino wool.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/out-of-vietnam.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[July 2012]]></title>
      <link>http://woolmark.com/market-reports-july12</link>
      <description><![CDATA[This month we look closely at the impact of the unfolding financial crisis in Europe on the European clothing market, and focus more closely on Russia as an emerging market for our fibre.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-reports-july12.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Merino clothes fit for the gym]]></title>
      <link>http://woolmark.com/byborre</link>
      <description><![CDATA[Mixing movement with fashion and incorporating the sports industry, young Dutch designer Borre Akkersdijk showcased the latest collection of his byBorre label in early July.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/byborre.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Building on the scientific credentials of wool]]></title>
      <link>http://woolmark.com/mr-wool-credentials</link>
      <description><![CDATA[Science is showing that wool bedding and sleepwear appear to promote a better night’s sleep, and fine wool knitwear can assist people that suffer from particular types of skin conditions.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-wool-credentials.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Wool Lab App]]></title>
      <link>http://woolmark.com/the-wool-lab-app</link>
      <description><![CDATA[The Woolmark Company is proud to announce The Wool Lab has been launched on Apple iTunes as an iPad app.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/the-wool-lab-app.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending July 13 (Week 02)]]></title>
      <link>http://woolmark.com/market-review-13july2012</link>
      <description><![CDATA[The AWEX Regional Indicators finished 2.2% lower, on average, at sales in Sydney, Melbourne and Fremantle this week when the US exchange rate fell by 0.9%. The EMI was down by 2.4% in US currency.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-13july2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Merino Mini gains momentum]]></title>
      <link>http://woolmark.com/merino-mini</link>
      <description><![CDATA[The baby market is abuzz with activity as The Woolmark Company continues to showcase its Merino Mini collection.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/merino-mini.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Young designers work with Merino wool]]></title>
      <link>http://woolmark.com/lovas-pengic</link>
      <description><![CDATA[The Woolmark Company works closely alongside the Amsterdam Fashion Institute (AMFI) and shows third and fourth year students an edition of The Wool Lab to inspire the emerging designers.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/lovas-pengic.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Pitti Filati July 2012]]></title>
      <link>http://woolmark.com/trend-pitti-filati-july2012</link>
      <description><![CDATA[Pitti Immagine Filati underlined its reputation as a powerhouse of innovation in the development of yarns which will influence the course of design for Autumn/Winter 2013/14. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/trend-pitti-filati-july2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending July 6 (Week 01)]]></title>
      <link>http://woolmark.com/market-review-6july2012</link>
      <description><![CDATA[The AWEX Regional Indicators finished 0.1% higher, on average at the first sales of the new season in Sydney and Melbourne this week when the US exchange rate rose by 1.5%.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-6july2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Pitti Bimbo June 2012]]></title>
      <link>http://woolmark.com/pitti-bimbo-june2012</link>
      <description><![CDATA[The Woolmark Company presents ‘Merino Mini’ at Pitti Bimbo for the first time.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/pitti-bimbo-june2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Merino wool inspires Summer Fun]]></title>
      <link>http://woolmark.com/summer-fun</link>
      <description><![CDATA[From the highest mountains to the deepest canyons, the hottest summers and coldest winters, wool is the best-known fibre for active wear apparel and brand partner for The Woolmark Company, Ortovox, has produced a movie explaining why.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/summer-fun.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending 29 June (Week 52)]]></title>
      <link>http://woolmark.com/market-review-29june2012</link>
      <description><![CDATA[The AWEX Regional Indicators finished 0.9% higher, on average at the last sales of the season in Sydney, Melbourne and Fremantle this week when the US exchange rate fell by 0.5%. The change in the EMI in US currency was +0.2%.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-29june2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[June 2012]]></title>
      <link>http://woolmark.com/market-reports-june12</link>
      <description><![CDATA[In this edition we want to introduce you to a new tool we have developed to generate insights into post-farm gate stocks of greasy wool in Australia.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-reports-june12.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Marketing partnership with GS Home Shopping]]></title>
      <link>http://woolmark.com/feature-GS-partnership</link>
      <description><![CDATA[The Woolmark Company and GS Home Shopping in Korea have established a marketing partnership to increase awareness of Australian Merino wool.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/feature-GS-partnership.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Maglifico! Sublime Italian Knitscape]]></title>
      <link>http://woolmark.com/feature-maglifico</link>
      <description><![CDATA[The Woolmark Company is proud to be presenting partner for “Maglifico! Sublime Italian Knitscape”, an exhibition to celebrate the quality of Merino wool and highlight the excellence of the Australian wool industry.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/feature-maglifico.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Naturally different at Pitti Uomo]]></title>
      <link>http://woolmark.com/trend-pittiuomo2012</link>
      <description><![CDATA[Pitti Uomo ushered in another important season of focus on natural fibres, with a mix of colours and looks contributing to men's fashion for Spring/Summr 2013.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/trend-pittiuomo2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Pitti Filati 2012]]></title>
      <link>http://woolmark.com/1990</link>
      <description><![CDATA[Pitti Filati is the main international event for the knitting yarn industry, a research lab and an observatory on global lifestyle trends.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1990.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[May 2012]]></title>
      <link>http://woolmark.com/mi-may-2012</link>
      <description><![CDATA[In this edition of the Market Intelligence report we focus on happenings in the current market, both here in Australia, but also in some key markets.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mi-may-2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Detroit]]></title>
      <link>http://woolmark.com/TWL-detroitAW13</link>
      <description><![CDATA[Detroit sees the utility trend re-appropriated to a “worker” trend.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-detroitAW13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Berlin]]></title>
      <link>http://woolmark.com/TWL-berlinAW13</link>
      <description><![CDATA[The utility trend inspired by the sub-urban look in the North of Europe with military accents taken from the Teutonic population. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-berlinAW13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Asphalt]]></title>
      <link>http://woolmark.com/TWL-asphaltAW13</link>
      <description><![CDATA[Asphalt is the first of three themes which come under the new Urban trend.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-asphaltAW13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Pitti Uomo June 2012]]></title>
      <link>http://woolmark.com/pitti-uomo-june2012</link>
      <description><![CDATA[The Woolmark Company presented the Autumn/Winter 2013/14 edition of The Wool Lab at Pitti Immagine Uomo in Florence.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/pitti-uomo-june2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Young designer works with the best]]></title>
      <link>http://woolmark.com/peet-dullaert</link>
      <description><![CDATA[Providing inspiration and information, The Wool Lab is the ultimate guide in showcasing the latest trends in wool and is a valuable tool used by designers to add an extra dimension to their latest collection.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/peet-dullaert.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Pitti Bimbo]]></title>
      <link>http://woolmark.com/1970</link>
      <description><![CDATA[Pitti Immagine Bimbo is the most important international fashion trade event for children and teenagers.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1970.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Grazed on Greatness wins at Cannes]]></title>
      <link>http://woolmark.com/grazed-on-greatness-win</link>
      <description><![CDATA[M.J. Bale’s Grazed on Greatness campaign, conceived and executed by Whybin Sydney, has won a huge haul of six awards at the 59th Cannes Lions, the international advertising industry’s equivalent of the Academy Awards. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/grazed-on-greatness-win.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Pure]]></title>
      <link>http://woolmark.com/TWL-pureAW13</link>
      <description><![CDATA[Each upcoming new edition of The Wool Lab has a theme called Pure. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-pureAW13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Murano]]></title>
      <link>http://woolmark.com/TWL-muranoAW13</link>
      <description><![CDATA[Ultra-feminine trend to continue, interpreted by The Wool Lab in a sophisticated and elegant way through the use of colours. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-muranoAW13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Witness]]></title>
      <link>http://woolmark.com/TWL-witnessAW13</link>
      <description><![CDATA[Inspired by the film Witness set in the Amish community in Pennsylvania, this theme identifies not only the severity, but at the same time an exorcism towards it. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-witnessAW13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Black Swan]]></title>
      <link>http://woolmark.com/TWL-black-swanAW13</link>
      <description><![CDATA[Theatrical inspiration with art-deco accents.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-black-swanAW13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Brooklyn]]></title>
      <link>http://woolmark.com/TWL-brooklynAW13</link>
      <description><![CDATA[Scenario and inspiration captured from the 1940s and lifestyle of American upper middle-class, with particular re-interpretation and modern relaxed accents, adapted to a younger generation. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-brooklynAW13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Dandy]]></title>
      <link>http://woolmark.com/TWL-dandyAW13</link>
      <description><![CDATA[The theme Dandy takes its inspiration from a cultured and exclusive style, slightly romantic. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-dandyAW13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Wool Lab AW13/14]]></title>
      <link>http://woolmark.com/the-wool-lab-AW13</link>
      <description><![CDATA[The Autumn/Winter 2013/2014 edition of The Wool Lab was officially launched at Pitti Uomo in Florence, June  2012.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/the-wool-lab-AW13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Wool Lab: Information and Inspiration]]></title>
      <link>http://woolmark.com/twl-process</link>
      <description><![CDATA[Designers, whether emerging or veterans, seek inspiration from all that surrounds them. Inspiration can come in many forms, with the most prominent source in the wool industry being The Wool Lab.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/twl-process.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Cool Wool showcases at the inaugural London Collections: Men]]></title>
      <link>http://woolmark.com/mr-coolwool-mens-collection2012</link>
      <description><![CDATA[The Woolmark Company was proud to showcase the best in Cool Wool at the inaugural London Collections: Men.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-coolwool-mens-collection2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Cool Wool showcases at the inaugural London Men's Collection]]></title>
      <link>http://woolmark.com/mr-mens-collection</link>
      <description><![CDATA[The Woolmark Company is proud to showcase the best in Cool Wool at the inaugural London Collections: Men. From the catwalk to in store events, Merino wool will be showcased at its finest, as a suitable fibre for Spring Summer and transitional seasons. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-mens-collection.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Looking For Wool Sourcing Guide]]></title>
      <link>http://woolmark.com/lookingforwool</link>
      <description><![CDATA[The Looking For Wool Sourcing Guide is an online directory for sourcing wool and wool rich containing products, (part made and fully finished), both for apparel and interior textiles.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/lookingforwool.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Grazed on Greatness]]></title>
      <link>http://woolmark.com/grazed-on-greatness</link>
      <description><![CDATA[Grazed on greatness, threaded with victory and worn with the utmost pride - Australian Merino sheep are helping the Australian cricket team continue to look and feel great across the world. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/grazed-on-greatness.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Alber Elbaz to judge International Woolmark Prize European section]]></title>
      <link>http://woolmark.com/mr-elbaz</link>
      <description><![CDATA[Alber Elbaz, artistic director of the Lanvin House, will judge the European regional award for the International Woolmark Prize on 12 July 2012 at The Hospital Club, Covent Garden, London.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-elbaz.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Retailers back Campaign for Wool]]></title>
      <link>http://woolmark.com/cfw-australia2012</link>
      <description><![CDATA[In celebration of the 2012 Campaign for Wool, retailers from across Australia came together for Wool Week, held from April 23-29, to coincide with the start of the mid-winter retail season.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/cfw-australia2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Hyères Festival 2012]]></title>
      <link>http://woolmark.com/feature-hyères2012</link>
      <description><![CDATA[The Woolmark Company was an official partner to the 27th International Festival of Fashion and Photography at Hy&egrave;res, 27-30 April 2012. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/feature-hyères2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Hyères Festival 2012]]></title>
      <link>http://woolmark.com/feature-hyères2012</link>
      <description><![CDATA[The Woolmark Company was an official partner to the 27th International Festival of Fashion and Photography at Hy&egrave;res, 27-30 April 2012.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/feature-hyères2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[IWP winner announced for USA award]]></title>
      <link>http://woolmark.com/iwp-usa</link>
      <description><![CDATA[American designer Sophie Theallet has won the USA section for the International Woolmark Prize. New videos from industry experts across the world have also been added to this section.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/iwp-usa.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Pankaj and Nidhi win IWP India]]></title>
      <link>http://woolmark.com/iwp-india</link>
      <description><![CDATA[Pankaj  &amp; Nidhi were awarded the International Woolmark Prize for India.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/iwp-india.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wijnants wins IWP Europe award]]></title>
      <link>http://woolmark.com/iwp-europe</link>
      <description><![CDATA[Christian Wijnants has been announed as the winner for the International Woolmark Prize European Award. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/iwp-europe.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Ban Xiao Xue wins IWP China award]]></title>
      <link>http://woolmark.com/iwp-china</link>
      <description><![CDATA[Chinese designer Ban Xiao Xue has been announced the winner of the IWP China award.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/iwp-china.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Dion Lee announced as Australia's IWP winner]]></title>
      <link>http://woolmark.com/iwp-australia</link>
      <description><![CDATA[Dion Lee was announced as the winner for the International Woolmark Prize Australian regional Award at a judging ceremony held on July 16 in Sydney.  ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/iwp-australia.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[IWP regional finalists announced]]></title>
      <link>http://woolmark.com/woolmark-prize</link>
      <description><![CDATA[Initially known as the IWS Prize and now called The International Woolmark Prize, the competition aims to identify the world’s foremost emerging designers and highlights the diverse interpretations of Merino wool within their collections.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/woolmark-prize.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[China Luxury Market Campaign well received]]></title>
      <link>http://woolmark.com/feature-china-luxury-market-campaign</link>
      <description><![CDATA[Targeting the modern and affluent Chinese woman, The Woolmark Company’s China Luxury Market Campaign educates consumers about the premium credentials and provenance of Australian Merino wool. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/feature-china-luxury-market-campaign.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool on show at Sydney Royal Easter Show]]></title>
      <link>http://woolmark.com/easter-show2012</link>
      <description><![CDATA[The Woolmark fashion parades returned to the Sydney Royal Easter Show in 2012, bridging the gap from farm gate to front row. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/easter-show2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[A partnership woven together since 1964]]></title>
      <link>http://woolmark.com/sportscraft</link>
      <description><![CDATA[Since its inception in 1964 the Woolmark brand has been applied to more than two billion garments across the world. And one company which recognises the value of the Woolmark brand is Australian retailer Sportscraft. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/sportscraft.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[USA]]></title>
      <link>http://woolmark.com/iwp-USA</link>
      <description><![CDATA[The 24 nominees from the USA will be reduced to 10 finalists at a selection panel meeting on June 20, 2012.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/iwp-USA.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Test Page Article]]></title>
      <link>http://woolmark.com/test-page</link>
      <description><![CDATA[sadasd]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/test-page.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[India]]></title>
      <link>http://woolmark.com/1826</link>
      <description><![CDATA[The judging event will be held at Leela Palace on July 18, 2012. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1826.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[USA]]></title>
      <link>http://woolmark.com/iwp-USA2012</link>
      <description><![CDATA[The 24 nominees from the USA will be reduced to 10 finalists at a selection panel meeting on June 20, 2012.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/iwp-USA2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Australia]]></title>
      <link>http://woolmark.com/iwp-australia</link>
      <description><![CDATA[Judging of the Australian IWP will be held on the July 16, 2012.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/iwp-australia.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The sheep to sleep story]]></title>
      <link>http://woolmark.com/zenger</link>
      <description><![CDATA[An all-Australian cast plays its part in producing the sheep to sleep story for Woolmark licensee Zenger Australia, with the entire production process taking part on Aussie soil.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/zenger.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Wool Lab: Sport]]></title>
      <link>http://woolmark.com/TWL-sportSS13</link>
      <description><![CDATA[In addition to the seasonal trends, The Wool Lab presents a section dedicated to sportswear. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-sportSS13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Wool Lab: Limited Edition]]></title>
      <link>http://woolmark.com/TWL-LimitedEditionSS13</link>
      <description><![CDATA[The Limited Edition theme, also exhibited in the Autumn/Winter 2012/13 Wool Lab, is renewed for the Spring Summer season. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-LimitedEditionSS13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Wool Lab: Tribes]]></title>
      <link>http://woolmark.com/TWL-tribesSS13</link>
      <description><![CDATA[Declaring a revamp of the authentic street style, Tribes is a way to express the aesthetic taste of the younger generation. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-tribesSS13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Wool Lab: Saint Tropez]]></title>
      <link>http://woolmark.com/TWL-SaintTropezSS13</link>
      <description><![CDATA[Coherently with the emerging trend of hyper-femininity, the theme proposes an atmosphere inspired by the mood of the French C&ocirc;te d’Azur.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-SaintTropezSS13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Wool Lab: Pure]]></title>
      <link>http://woolmark.com/TWL-pureSS13</link>
      <description><![CDATA[The summer version of the Pure trend, inaugurated in the first edition of The Wool Lab. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-pureSS13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Wool Lab: Pop]]></title>
      <link>http://woolmark.com/TWL-popSS13</link>
      <description><![CDATA[The Wool Lab identifies with Pop, the emerging trend of coming back to colours as an antidote to the uncertainties and difficulties of the present historical period. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-popSS13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Wool Lab: Cool Wool]]></title>
      <link>http://woolmark.com/TWL-CoolWoolSS13</link>
      <description><![CDATA[A definitive return to elegance in the Spring/Summer season combined with a growing desire for quality driven by the younger generations.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/TWL-CoolWoolSS13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Wool Lab SS13]]></title>
      <link>http://woolmark.com/the-wool-lab-SS13</link>
      <description><![CDATA[The Wool Lab has become an important tool for the fashion industry, including brands, retailers, manufacturers, spinners, weavers and the media, offering a collective vision of the ultimate in wool trends.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/the-wool-lab-SS13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending 18 May (Week 46)]]></title>
      <link>http://woolmark.com/pr-week46</link>
      <description><![CDATA[The AWEX Regional Indicators finished 2.7% lower, on average, at sales in Sydney, Melbourne and Fremantle this week when the US exchange rate fell by 1.5%. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/pr-week46.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[What's Working Now and Why]]></title>
      <link>http://woolmark.com/trend-iwto</link>
      <description><![CDATA[New webinars to be uploaded weekly. See WIll Schenck and Chris Siriano, Linda Fargo and Chris Pyne's presentations here.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/trend-iwto.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Woolmark and WWD host market report on What’s Working Now and Why]]></title>
      <link>http://woolmark.com/mr-wwd-080512</link>
      <description><![CDATA[Rachel Roy, Christian Siriano, Linda Fargo Share Trends and Retail Insights at 2012 Fashion + Retail Market Report in NYC.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-wwd-080512.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Wool Lab Spring/Summer edition brought to Hong Kong, Taiwan]]></title>
      <link>http://woolmark.com/feature-wool-lab-HK</link>
      <description><![CDATA[The story of wool continues to be told across the world, this time with Hong Kong and Taiwan taking centre stage.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/feature-wool-lab-HK.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Woolmark back in fashion with International Woolmark Prize]]></title>
      <link>http://woolmark.com/mr-iwp-global</link>
      <description><![CDATA[The International Woolmark Prize crosses borders and cultures by seeking outstanding and emerging talent from across the world, aligning the support of emerging designers with the evolution of emerging countries.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-iwp-global.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Woolmark Company announces International Woolmark Prize]]></title>
      <link>http://woolmark.com/mr-iwp-may</link>
      <description><![CDATA[The International Woolmark Prize crosses borders and cultures by seeking outstanding and emerging talent from across the world, aligning the support of emerging designers with the evolution of emerging countries.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-iwp-may.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Woolmark Hong Kong licensees visit ticketing factory and testing laboratory]]></title>
      <link>http://woolmark.com/feature-HK-tickets</link>
      <description><![CDATA[The Woolmark Company licensees in Hong Kong recently had the opportunity to experience a behind the scenes tour of two factories integral to The Woolmark Company’s licensee activities.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/feature-HK-tickets.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Merino wool highlights a return to nature at Tokyo Fashion Week]]></title>
      <link>http://woolmark.com/trend-tokyo-april12</link>
      <description><![CDATA[Twelve months after the country was shaken to the core by earthquake, tsunami and nuclear meltdown, Tokyo Fashion Week was marked by an unsurprising emphasis on cocooning, protection, realness and rebirth. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/trend-tokyo-april12.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Valuable experience gained at training course in Hong Kong]]></title>
      <link>http://woolmark.com/feature-HK-training</link>
      <description><![CDATA[Enhancing the knowledge of those working in the wool industry plays a pivotal part in the role of The Woolmark Company, which is why the company’s training courses were not only developed but also why they are held in such high regard.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/feature-HK-training.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[April 2012]]></title>
      <link>http://woolmark.com/1692</link>
      <description><![CDATA[In this edition of the Market Intelligence report we will present a smorgasbord of developments in the global textile industry, starting with the emerging situation in Russia, which shows prospects for becoming again a very important market for our fibre.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1692.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool Modern highlights Campaign for Wool Australia]]></title>
      <link>http://woolmark.com/mr-wool-modern-australia</link>
      <description><![CDATA[The Australian version of the global Campaign for Wool is under way for 2012 with hundreds of retailers and designers all showing the versatility of our natural fibre. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-wool-modern-australia.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending April 20 (Week 42)]]></title>
      <link>http://woolmark.com/1686</link>
      <description><![CDATA[The AWEX Regional Indicators finished 2.0% lower, on average, when sales resumed in Sydney, Melbourne and Fremantle after the one week Easter break. The US exchange rate rose by 0.7% over the two weeks since the last sale.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1686.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Retailers unite for the Campaign for Wool]]></title>
      <link>http://woolmark.com/mr-CfW-launch</link>
      <description><![CDATA[In celebration of the 2012 Campaign for Wool, retailers from across Australia will come together for Wool Week, April 23 to 29.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-CfW-launch.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Campaign continues to tell story of wool ]]></title>
      <link>http://woolmark.com/CFW-australia-launch2012</link>
      <description><![CDATA[The story of wool continues to be told right across the world, this time with key players of Australia meeting in March to launch the Campaign for Wool for 2012.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/CFW-australia-launch2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[India celebrates love for wool]]></title>
      <link>http://woolmark.com/1673</link>
      <description><![CDATA[A new campaign that took place across the shopping malls of northern India has retailers and consumers celebrating the story and love of wool.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1673.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Minister backs Australian wool]]></title>
      <link>http://woolmark.com/1670</link>
      <description><![CDATA[To coincide with a visit to North Asia to discuss Australia’s agricultural trade relationships, Australian Federal Minister for Agriculture, Fisheries and Forestry, Senator Joe Ludwig, met with key Chinese wool industry stakeholders in China.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1670.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Push & Pull program promotes Woolmark licensees]]></title>
      <link>http://woolmark.com/1668</link>
      <description><![CDATA[The involvement of five big brands; nearly 1000 stores decked out with window displays, posters and promotions; combined with training about Merino for retail staff was the successful result of a recent “Push &amp; Pull” campaign.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1668.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Merino designers in Hong Kong]]></title>
      <link>http://woolmark.com/1666</link>
      <description><![CDATA[World-class textile education facilities in Hong Kong attract key personnel from the region, and their fashion shows attract support, sponsorship and raw materials from many of the region’s key knitwear and apparel companies including The Woolmark Company]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1666.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Vogue Knitting Live]]></title>
      <link>http://woolmark.com/1664</link>
      <description><![CDATA[The three-day knitting extravaganza showcased exhibits from more than 70 speciality hand-knitting retailers and brands, 10 fashion shows and 200 knitting classes and seminars in a bid to promote the use of Merino wool. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1664.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Zegna relationship strengthened]]></title>
      <link>http://woolmark.com/1662</link>
      <description><![CDATA[The first company to become a Woolmark licensee, back in 1964 when the Woolmark brand was launched, was leading luxury menswear brand Ermenegildo Zegna. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1662.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[To Russia with wool]]></title>
      <link>http://woolmark.com/1660</link>
      <description><![CDATA[The Woolmark Company has been investigating new retail and processing markets for Australian wool.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1660.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Back to Wool]]></title>
      <link>http://woolmark.com/1658</link>
      <description><![CDATA[The origins of Australian Merino formed the story for a recent joint-marketing campaign with Spanish retail giant Springfield, hitting nine countries and more than 400 stores across Europe.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1658.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Supply chain showcased]]></title>
      <link>http://woolmark.com/1656</link>
      <description><![CDATA[Australia’s wool supply chain was showcased to a delegation of award winning fashion designers from Hong Kong visiting Australia in October 2011.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1656.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool's best the most comfortable of fabrics]]></title>
      <link>http://woolmark.com/1654</link>
      <description><![CDATA[Gone are the days when people’s perception of woollen garments was as prickly and itchy. Objective testing has proven that no other fibre looks, feels or wears like wool, with ultrafine woollen garments outranking other high-quality fabrics.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1654.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Woollen bedding continues to turn dreams into reality]]></title>
      <link>http://woolmark.com/1652</link>
      <description><![CDATA[The interest in wool products for the interiors sector is buoyant, according to Woolmark licensees that attended the influential 2012 Heimtextil interior textile trade show in Frankfurt in January.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1652.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Woolmark parades return to Sydney Royal Easter Show]]></title>
      <link>http://woolmark.com/mr-easter-show</link>
      <description><![CDATA[The Woolmark parades return to the Sydney Royal Easter Show in 2012, bridging the gap from farm gate to front row. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-easter-show.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[ISPO 2012]]></title>
      <link>http://woolmark.com/tr_ispo2012</link>
      <description><![CDATA[Visitors to the 2012 ISPO trade show were treated to a showcasing of more Merino outdoor apparel than ever showcased before, highlighting the growing amount of recognition continually gained within this industry.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/tr_ispo2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Intertextile Beijing]]></title>
      <link>http://woolmark.com/tr_intertextile_beijing_march12</link>
      <description><![CDATA[The 18th Intertextile Apparel Fabrics trade fair was held in Beijing, with domestic sales topping the market.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/tr_intertextile_beijing_march12.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Armani lets the world know wool is in vogue]]></title>
      <link>http://woolmark.com/1616</link>
      <description><![CDATA[Whether you’re in Milan or Mildura, Paris or Parkes, flick through Vogue magazine and you’ll soon notice a multi-page editorial featuring Giorgio Armani’s use of Merino wool, accompanied by the Woolmark logo and the “Merino. No finer feeling” branding.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1616.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Young adventurer smitten with Merino]]></title>
      <link>http://woolmark.com/1613</link>
      <description><![CDATA[Australian freestyle kayak team member Lachie Carracher spends much of his life battling rapids and whitewater in remote areas across the world.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1613.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Brothers in arms]]></title>
      <link>http://woolmark.com/1609</link>
      <description><![CDATA[Wool-growing family, the Taylors, have a lot to be proud of. Not only were their family one of the founding families of the Australian wool industry, but they also have their wool made into apparel by renowned American retailer Brooks Brothers.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1609.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Australian soul in Seoul]]></title>
      <link>http://woolmark.com/1597</link>
      <description><![CDATA[The Woolmark Company organised events in Korea during November 2011 to highlight the premium, natural and environmental benefits of Australian Merino to consumers.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1597.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Modern Aussie battler]]></title>
      <link>http://woolmark.com/1591</link>
      <description><![CDATA[News Australia 1 synopsis]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1591.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[End of an iron age]]></title>
      <link>http://woolmark.com/1585</link>
      <description><![CDATA[For hundreds of years, ironing has felt like a chore for many households across the world. However, a new iron from Woolmark licensee Philips is revolutionising ironing for the first time since the invention of the electric iron in 1882.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1585.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Paris Fashion Week]]></title>
      <link>http://woolmark.com/trend_paris_march12</link>
      <description><![CDATA[Paris is always the fashion capital with the widest gamut of style statements, from the most classic to the most avant-garde. This season, it was significantly the classic houses who made the strongest showing, but not by playing it safe. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/trend_paris_march12.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Study backs wool for a good night's sleep]]></title>
      <link>http://woolmark.com/sleep-study-usyd</link>
      <description><![CDATA[A study dedicated to how we sleep reveals wool sleeping apparel and bedding promotes sleep onset and sleep efficiency.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/sleep-study-usyd.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Chinese giant launches babywear]]></title>
      <link>http://woolmark.com/1534</link>
      <description><![CDATA[Chinese infants apparel giant, Les Enphants, has launched a range of products made from Australian Merino wool.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1534.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Catwalk drama at Milan Fashion Week]]></title>
      <link>http://woolmark.com/trend_milan_march12</link>
      <description><![CDATA[The keynote of Milan’s fashion week this season was drama – both on the catwalk, and off, with the abrupt departure of designer Raf Simons from the house of Jil Sander where, for seven years, he had been one of the most influential forces in the industry.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/trend_milan_march12.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Designers say G'day to the USA]]></title>
      <link>http://woolmark.com/gday_usa</link>
      <description><![CDATA[Australian Merino was showcased to international fashion industry heavyweights as part of the 2012 G'Day USA promotion]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/gday_usa.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Marketing the natural story of wool]]></title>
      <link>http://woolmark.com/1522</link>
      <description><![CDATA[Using a simple trace-back through the wool pipeline, The Woolmark Company outdoor apparel retail partner Snowgum has been able to use the on-farm story of woolgrowing to help sell wool at retail. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1522.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Merino in pole position]]></title>
      <link>http://woolmark.com/1508</link>
      <description><![CDATA[Australian adventurers are taking Merino wool on a journey from the North Pole to the South Pole, proving it is a fibre of all seasons.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1508.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Premiere Vision Paris 2012]]></title>
      <link>http://woolmark.com/tr_PV_parisfeb12</link>
      <description><![CDATA[Visitors to Premi&egrave;re Vision were greeted by the inspired The Woolmark Company image, rapidly becoming iconic, of a welcoming flock of stylish Merino sheep in sunglasses.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/tr_PV_parisfeb12.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[March 2012]]></title>
      <link>http://woolmark.com/market-reports-mar12</link>
      <description><![CDATA[In this edition, we shed some light on the current US retail market, which is our largest single wool market. We will also continue with our recent series of ‘insight’ articles, this time focussing on polyester.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-reports-mar12.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[ITMA 2011]]></title>
      <link>http://woolmark.com/tr-itma2011</link>
      <description><![CDATA[The 60th edition of the International Textile and Machinery Association (ITMA) was held in Barcelona, Spain, September 22-29, 2011.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/tr-itma2011.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week Ending 23 Mar (Week 38)]]></title>
      <link>http://woolmark.com/market-review-23mar2012</link>
      <description><![CDATA[The AWEX Regional Indicators finished 1.3% lower, on average, at sales in Sydney, Melbourne and Fremantle this week when the US exchange rate fell by 0.7%.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-23mar2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Pitti Uomo]]></title>
      <link>http://woolmark.com/ev-pitti-uomo-2012</link>
      <description><![CDATA[This is the world's most important platform for men’s clothing and accessory collections and for launching new products in men's fashion.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-pitti-uomo-2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool production forecasts]]></title>
      <link>http://woolmark.com/wool-production-forecats</link>
      <description><![CDATA[The Australian Wool Production Forecasting Committee aims to provide the best possible estimates of future sheep numbers for wool production. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/wool-production-forecats.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Spin Expo Shanghai]]></title>
      <link>http://woolmark.com/spinexpo-shanghai-mar12</link>
      <description><![CDATA[Bright colours proved to be an emerging trend for the 2013 Spring/Summer collection, along with superfine Merino yarns and a casual yet chic look.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/spinexpo-shanghai-mar12.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Wool Lab Autumn Winter 2012/2013]]></title>
      <link>http://woolmark.com/autumn-winter</link>
      <description><![CDATA[The Autumn Winter 2012-13 collection is the inaugural edition of The Wool Lab.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/autumn-winter.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Base Layer - MerinoPerform Advantage]]></title>
      <link>http://woolmark.com/base-layer-merinoperform-advantage</link>
      <description><![CDATA[The MerinoPerform Advantage range comprises high performance, lightweight fabrics, suitable for athletes that want the support to perform at their best.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/base-layer-merinoperform-advantage.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Licensee area]]></title>
      <link>http://woolmark.com/licensee-area</link>
      <description><![CDATA[This section of woolmark.com is restricted and is only for our valued licensees. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/licensee-area.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Cool Wool]]></title>
      <link>http://woolmark.com/cool-wool</link>
      <description><![CDATA[Want to know what to wear on a hot date, or find out where fashion meets style? The Cool Wool campaign has been relaunched and these two videos put the spotlight on Merino wool.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/cool-wool.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[New Woolmark.com website]]></title>
      <link>http://woolmark.com/new-woolmark-website</link>
      <description><![CDATA[Here at The Woolmark Company we’ve been developing a new website designed to give you more!]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/new-woolmark-website.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Overview]]></title>
      <link>http://woolmark.com/1270</link>
      <description><![CDATA[The Woolmark Company provides a number of information services to its licensees and woolgrowers. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1270.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Brand Guidelines]]></title>
      <link>http://woolmark.com/1268</link>
      <description><![CDATA[Only products which have been approved and licenced by The Woolmark Company are eligible to use the Woolmark brands.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/1268.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Product Specifications]]></title>
      <link>http://woolmark.com/product-specifications</link>
      <description><![CDATA[To ensure that Woolmark Quality Standards are maintained, The Woolmark Company has developed a comprehensive set of Specifications and Test Methods. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/product-specifications.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week ending 13 Jan 2012 (week 28)]]></title>
      <link>http://woolmark.com/market-review-13jan2012</link>
      <description><![CDATA[The market opened strongly after the break when the AWEX Regional Indicators finished 2.1% higher, on average, at sales in Sydney, Melbourne and Fremantle this week and the US exchange rate rose by 4.1% since the last sale in Week 24.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-13jan2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week ending 20 Jan 2012 (week 29)]]></title>
      <link>http://woolmark.com/market-review-20jan2012</link>
      <description><![CDATA[The market continued the easing seen on Thursday last week, with the AWEX Regional Indicators finishing 2.0% lower, on average, at sales in Sydney, Melbourne and Fremantle this week. The US exchange rate rose by a further 1%.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-20jan2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week ending 27 Jan 2012 (week 30)]]></title>
      <link>http://woolmark.com/market-review-27jan2012</link>
      <description><![CDATA[The AWEX Regional Indicators finished 0.5% higher, on average, at sales in Sydney, Melbourne and Fremantle this week when the US exchange rate rose by a further 1.1%.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-27jan2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week ending 3 Feb 2012 (week 31)]]></title>
      <link>http://woolmark.com/market-review-3feb2012</link>
      <description><![CDATA[The AWEX Regional Indicators finished 0.3% lower, on average, at sales in Sydney, Melbourne and Fremantle this week when the US exchange rate rose by a further 1.9%.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-3feb2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week ending 10 Feb 2012 (week 32)]]></title>
      <link>http://woolmark.com/market-review-10feb2012</link>
      <description><![CDATA[The AWEX Regional Indicators finished 4.4% higher, on average, at sales in Sydney, Melbourne and Fremantle this week when the US exchange rate rose by a further 0.8%.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-10feb2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week ending 17 Feb 2012 (week 33)]]></title>
      <link>http://woolmark.com/market-review-17feb2012</link>
      <description><![CDATA[The AWEX Regional Indicators finished 0.4% higher, on average, at sales in Sydney, Melbourne, Launceston and Fremantle this week when the US exchange rate fell by 1.1%.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-17feb2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week ending 24 Feb 2012 (week 34)]]></title>
      <link>http://woolmark.com/market-review-24feb2012</link>
      <description><![CDATA[The AWEX Regional Indicators finished 3.3% lower, on average, at sales in Sydney, Melbourne and Fremantle this week. The US exchange rate fell by 0.3%.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-24feb2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Week ending 2 Mar 2012 (week 35)]]></title>
      <link>http://woolmark.com/market-review-2mar2012</link>
      <description><![CDATA[The AWEX Regional Indicators finished 0.7% higher, on average, at sales in Newcastle, Melbourne and Fremantle this week when the US exchange rate rose by 1.1%. This was the last Newcastle sale of the season.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-review-2mar2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[February 2012]]></title>
      <link>http://woolmark.com/market-reports-feb12</link>
      <description><![CDATA[In this edition, we will consider acrylic, which is most commonly blended with 21-24 micron wool in low-price point knitwear. We also look at the latest retail figures from the USA, which remains the largest market for clothing.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-reports-feb12.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[January 2012]]></title>
      <link>http://woolmark.com/market-reports-jan12</link>
      <description><![CDATA[The northern hemisphere Autumn/Winter is the textile industry’s trade show season – and a critical guide to what will be appearing in-store in 12 months’ time in our major textile markets.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-reports-jan12.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[December 2011]]></title>
      <link>http://woolmark.com/market-reports-dec11</link>
      <description><![CDATA[In this final edition of the Market Intelligence report for 2011, we reflect on the year that was, and provide some insights into the coming year for the Australian wool industry.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-reports-dec11.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[November 2011]]></title>
      <link>http://woolmark.com/market-reports-nov11</link>
      <description><![CDATA[keeping with our focus on the longer-term trends, or underlying drivers, this month we compare our Australian wool prices against alternative textile fibre prices.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-reports-nov11.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[October 2011]]></title>
      <link>http://woolmark.com/market-reports-oct11</link>
      <description><![CDATA[Continuing the price-related insights theme from the previous edition, this month we brief reports on price-related observations and drivers.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-reports-oct11.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[September 2011]]></title>
      <link>http://woolmark.com/market-reports-sept11</link>
      <description><![CDATA[Against a backdrop of dramatic turmoil in world economic markets and remarkable gyrations being performed by the Australian dollar against the greenback, this edition of the Market Intelligence Report focuses on some price-related insights.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-reports-sept11.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[August 2011]]></title>
      <link>http://woolmark.com/market-reports-aug11</link>
      <description><![CDATA[In this edition of the Market Intelligence e-newsletter, we provide some context for the apparent softening of the wool price in the recent months – worth bearing in mind given the sometimes dramatic short-term market reporting one sometimes observes.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-reports-aug11.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[July 2011]]></title>
      <link>http://woolmark.com/market-reports-jul11</link>
      <description><![CDATA[In this edition of the Market Intelligence report, we will cover both demand and supply-side issues.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-reports-jul11.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[June 2011]]></title>
      <link>http://woolmark.com/market-reports-jun11</link>
      <description><![CDATA[In this edition of the Market Intelligence report we’ll focus on a demand-side issue, dealing with ageing populations in our traditional markets.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/market-reports-jun11.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Yarn Expo Shanghai]]></title>
      <link>http://woolmark.com/ev-yarn-expo-shanghai</link>
      <description><![CDATA[Yarn Expo is China's international fair for fibres and yarns.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-yarn-expo-shanghai.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Intertextile Shanghai Apparel Fabrics]]></title>
      <link>http://woolmark.com/ev-intertextile-shanghai-apparel-fabrics</link>
      <description><![CDATA[Intertextile Shanghai Apparel Fabrics is one of the most foremost events for apparel fabrics and accessories.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-intertextile-shanghai-apparel-fabrics.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Interstoff Asia Essential autumn/winter]]></title>
      <link>http://woolmark.com/ev-interstoff-asia-essential-autumn-winter</link>
      <description><![CDATA[Interstoff Asia Essential is Hong Kong’s prime sourcing ground for fashion, functional and eco textiles.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-interstoff-asia-essential-autumn-winter.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Japan Creation]]></title>
      <link>http://woolmark.com/ev-japan-creation</link>
      <description><![CDATA[JFW Japan creation is a total fashion textile exhibition in the comprehensive project of Japan Fashion Week in Tokyo, with uprising of its fashion trend and its value of presence.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-japan-creation.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Premiere Vision Paris]]></title>
      <link>http://woolmark.com/ev-premiere-vision-paris</link>
      <description><![CDATA[The Woolmark Company will be present at the September 2012 Premiere Vision in Paris, presenting The Wool Lab and fabric collection for autumn/winter 2013/14.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-premiere-vision-paris.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Milano Unica]]></title>
      <link>http://woolmark.com/ev-milano-unica</link>
      <description><![CDATA[This unique, composite project is held twice per year - February and September - and presents the finest quality products from both Italian and European textile manufacturers.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-milano-unica.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Texworld Paris]]></title>
      <link>http://woolmark.com/ev-texworld-paris</link>
      <description><![CDATA[Texworld has developed an innovative project: Designers &amp; Fashion, Fabric Experience, a true sensory trip.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-texworld-paris.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Outdoor Retailer]]></title>
      <link>http://woolmark.com/ev-outdoor-retailer</link>
      <description><![CDATA[Outdoor Retailer has proven to be the leading growth vehicle for brands that are interested in progressing and advancing into multiple channels of the outdoor marketplace.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-outdoor-retailer.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Bread & Butter]]></title>
      <link>http://woolmark.com/ev-bread-butter</link>
      <description><![CDATA[BREAD &amp; butter GmbH &amp; Co. KG realises the concept of an innovative trade fair event for contemporary clothing culture.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-bread-butter.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Texworld USA]]></title>
      <link>http://woolmark.com/ev-texworld-usa</link>
      <description><![CDATA[Texworld USA is the largest sourcing event in North America for apparel fabric buyers, R&amp;D and product development specialists, designers, merchandisers and overseas sourcing professionals.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-texworld-usa.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[SpinExpo New York]]></title>
      <link>http://woolmark.com/ev-spinexpo-ny</link>
      <description><![CDATA[SpinExpo presents a truly international top level offer in the field of fibres, yarns for knitting, circular knit and weaving (fabrics and upholstery), socks, laces, labels and technical textiles.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-spinexpo-ny.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Yarn Expo Beijing]]></title>
      <link>http://woolmark.com/ev-yarn-expo-beijing</link>
      <description><![CDATA[Yarn Expo is China’s international fair for fibres and yarns.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-yarn-expo-beijing.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Intertextile Beijing Apparel Fabrics]]></title>
      <link>http://woolmark.com/ev-intertextile-beijing</link>
      <description><![CDATA[Intertextile Beijing is the number one trade fair for apparel fabrics and accessories manufacturers and suppliers wanting to reach China’s north east region. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-intertextile-beijing.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Premiere Vision - China]]></title>
      <link>http://woolmark.com/ev-premier-vision-cn</link>
      <description><![CDATA[For its 17th edition, Premi&egrave;re Vision China will be held in Beijing, with exhibitors showcasing stock for spring/summer 2013.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ev-premier-vision-cn.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Woolmark Company partners with Alexander Wang]]></title>
      <link>http://woolmark.com/woolmark-alexander-wang</link>
      <description><![CDATA[The Woolmark Company was a proud sponsor of Alexander Wang’s remarkable Fall 2012 New York Fashion Week Catwalk.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/woolmark-alexander-wang.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Woolmark relaunches the successful Cool Wool Campaign for Summer 2012]]></title>
      <link>http://woolmark.com/mr-cool-wool</link>
      <description><![CDATA[The Woolmark Company is working with Europe’s premium wool weavers specialising in lightweight Merino suiting fabrics to reintroduce their successful Cool Wool Campaign.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mr-cool-wool.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Woolmark Company presents 'Wool. Superior Performance' at 2012 Heimtextil trade fair]]></title>
      <link>http://woolmark.com/heimtexil-2012</link>
      <description><![CDATA['Wool. Superior Performance', is the theme for The Woolmark Company’s presence at the 2012 Heimtextil trade fair in Frankfurt, Germany.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/heimtexil-2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Woolmark Company presents Merino wool innovations at ISPO 2012]]></title>
      <link>http://woolmark.com/ispo-2012</link>
      <description><![CDATA[The Woolmark Company will presented key Merino wool developments in the Performance wear segment at the ISPO trade fair in Munich.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/ispo-2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Woolmark Company presents ‘Merino. Inspired by Nature’ in Tex-Trends 2012, New Delhi]]></title>
      <link>http://woolmark.com/tex-trends-2012</link>
      <description><![CDATA[The Woolmark Company has come forward to participate in Tex-Trends 2012, one of the largest textile trade fairs in India in association with the Wool Industry Export Promotion Council of India (WOOLTEXPRO). ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/tex-trends-2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Wool Lab SS13]]></title>
      <link>http://woolmark.com/wool-lab-ss13</link>
      <description><![CDATA[The launch of The Wool Lab Spring Summer 2013 was a great success when it was presented by The Woolmark Company at Pitti Immagine Uomo.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/wool-lab-ss13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Woolmark Company presents a guide to the most inspiring trends in wool fabrics and yarns for Spring Summer 2013]]></title>
      <link>http://woolmark.com/trends-ss13</link>
      <description><![CDATA[At the January edition of Pitti Immagine Uomo, The Woolmark Company present The Wool Lab Spring Summer 2013.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/trends-ss13.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Australian Five - G’Day USA 2012]]></title>
      <link>http://woolmark.com/australian-five</link>
      <description><![CDATA[The Woolmark Company, in partnership with the Australians in New York Fashion Foundation, are proud to announce The Australian Five initiative in New York City.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/australian-five.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Woolmark Company educates thousands of hand knitters]]></title>
      <link>http://woolmark.com/knitters</link>
      <description><![CDATA[The Woolmark Company will present at the 2nd annual VOGUE knitting live event to be held in New York at the Hilton Hotel from the 14 – 16 January 2012.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/knitters.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool research makes carbon headway]]></title>
      <link>http://woolmark.com/wool-carbon</link>
      <description><![CDATA[A collective of woolgrowers, scientists and carbon specialists known as the Wool Carbon Alliance (WCA) has reviewed the latest research on wool&amp;rsquo;s role in the natural carbon cycle, from woolgrowing properties to homes around the globe.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/wool-carbon.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Features]]></title>
      <link>http://woolmark.com/924</link>
      <description><![CDATA[Bridging the gap from sheep to shop The Woolmark Company works alongside many key industry players right across the world.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/924.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[3-D Merino (Wovens)]]></title>
      <link>http://woolmark.com/3-d-merino-wovens</link>
      <description><![CDATA[Laser is used to create a 3-D effect and allows for late-stage design decisions.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/3-d-merino-wovens.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Vintage Merino Garment wash]]></title>
      <link>http://woolmark.com/vintage-merino-garment-wash</link>
      <description><![CDATA[Liquid sulphur dyes are applied to create a washed out and faded vintage look whilst maintaing the high quality standards associated with Merino.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/vintage-merino-garment-wash.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Merino Retract (Elastane)]]></title>
      <link>http://woolmark.com/merino-retract-elastane</link>
      <description><![CDATA[Allowing for a casual and relaxed look, Merino Retract still maintains the durability of regular Merino.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/merino-retract-elastane.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Machine washable]]></title>
      <link>http://woolmark.com/machine-washable</link>
      <description><![CDATA[Machine-washable Merino wool suits and trousers - both worsted and woollen - are suitable for cleaning in a domestic washing machine then hanging on a line to dry.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/machine-washable.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Quick-dry Merino]]></title>
      <link>http://woolmark.com/quick-dry-merino</link>
      <description><![CDATA[Although Merino dries considerably quickly, technology has sped up this process durign the finishing stage of a garment.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/quick-dry-merino.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Crinkle Merino]]></title>
      <link>http://woolmark.com/crinkle-merino</link>
      <description><![CDATA[By using a special fixing agent deliberate creases and wrinkles can be created.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/crinkle-merino.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[UV-Control Merino]]></title>
      <link>http://woolmark.com/uv-control-merino</link>
      <description><![CDATA[A special finish can be applied to fabric to allow for extra UV protection.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/uv-control-merino.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Merino Fresh]]></title>
      <link>http://woolmark.com/merino-fresh</link>
      <description><![CDATA[Easy to clean, easy to wash, these wool-rich suits can be worn in the shower and not only refresh but also remove embedded dirt trapped in the fabric.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/merino-fresh.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Mercerised Merino]]></title>
      <link>http://woolmark.com/mercerised-merino-wovens</link>
      <description><![CDATA[The mercerisation process for Merino wool is a chemical-based process normally applied to wool top or scoured loose wool which creates a “Cashmere like” feel, and a “Silk like” appearance.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mercerised-merino-wovens.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Aromatherapy Merino]]></title>
      <link>http://woolmark.com/aromatherapy-merino</link>
      <description><![CDATA[Keeping in line with the naturalness of Merino wool, technology has allowed for the inclusion of natural plant extracts and oils to create aromatherapy garments.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/aromatherapy-merino.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Knitted Wovens]]></title>
      <link>http://woolmark.com/knitted-wovens</link>
      <description><![CDATA[Knitted fabrics which look like wovens free the fabric from conventional jacket construction techniques.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/knitted-wovens.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Merino Devoré]]></title>
      <link>http://woolmark.com/merino-devore</link>
      <description><![CDATA[A devor&eacute; pattern is created using the same technology as 3-D Merino.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/merino-devore.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[3-D Merino Colour]]></title>
      <link>http://woolmark.com/3-d-merino-colour</link>
      <description><![CDATA[Available in a wide range of colours, 3-D Merino Colour adds an extra dimension to any product.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/3-d-merino-colour.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Spectrum Merino]]></title>
      <link>http://woolmark.com/spectrum-merino</link>
      <description><![CDATA[An alternative approach has been developed which permits melange and marl effects to be created during yarn, piece or garment dyeing.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/spectrum-merino.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Sculpture Merino]]></title>
      <link>http://woolmark.com/sculpture-merino</link>
      <description><![CDATA[By breaking some of the more conventional rules, a sculptured effect can be created.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/sculpture-merino.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Vintage Merino]]></title>
      <link>http://woolmark.com/vintage-merino</link>
      <description><![CDATA[Faded and washed out effects are popular in casual garments but are a surprisingly difficult to create in Merino wool which is renowned for its vivid and vibrant and durable colours.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/vintage-merino.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[3-D Merino (Knitwear)]]></title>
      <link>http://woolmark.com/3-d-merino</link>
      <description><![CDATA[Innovations allowing for varying thickness within a garment allow for an extra dimension to be added.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/3-d-merino.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Merino Retract]]></title>
      <link>http://woolmark.com/merino-retract</link>
      <description><![CDATA[Merino Retract knitwear, both pure wool and elastane, looks like boiled wool but has the resilience and pilling performance of normal wool.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/merino-retract.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[UV-Control Merino (knitwear)]]></title>
      <link>http://woolmark.com/uv-control-merino-knitwear</link>
      <description><![CDATA[Innovations in wool have allowed for further UV-protection against the sun's harsh rays.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/uv-control-merino-knitwear.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Easy-Iron Merino]]></title>
      <link>http://woolmark.com/easy-iron-merino</link>
      <description><![CDATA[Easy-iron Merino makes domestic ironing easier. In some cases it removes the need for ironing after laundering altogether. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/easy-iron-merino.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Total Easy Care]]></title>
      <link>http://woolmark.com/total-easy-care</link>
      <description><![CDATA[Total Easy Care allows for woollen apparel to be cared for with ease as well as maintain an &quot;as new&quot; appearance for their lifetime.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/total-easy-care.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Moisture Management Merino]]></title>
      <link>http://woolmark.com/moisture-management-merino</link>
      <description><![CDATA[Moisture Management Merino technology is employed to enhance total water management by absorbing liquid sweat and moving it away from the body by evaporation, making the wearer feel more comfortable.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/moisture-management-merino.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Soft Classic Merino]]></title>
      <link>http://woolmark.com/soft-classic-merino</link>
      <description><![CDATA[Soft Classic Merino is fine Merino wool yarns and knitwear with a natural softness and brightness. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/soft-classic-merino.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Mercerised Merino (knitwear)]]></title>
      <link>http://woolmark.com/mercerised-merino</link>
      <description><![CDATA[The mercerisation process in simple terms, when applied to wool, renders it with a “Cashmere-like” feel, and a “Silk-like” appearance.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mercerised-merino.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[China Luxury Market Campaign]]></title>
      <link>http://woolmark.com/china-luxury</link>
      <description><![CDATA[This campaign was developed to meet the increasing demand of luxury goods in the Chinese market.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/china-luxury.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Campaign for Wool]]></title>
      <link>http://woolmark.com/campaign-for-wool</link>
      <description><![CDATA[Woolgrowers, manufacturers, designers and retailers from across the world have united in the name of wool.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/campaign-for-wool.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Merino. No Finer Feeling]]></title>
      <link>http://woolmark.com/merino-no-finer-feeling</link>
      <description><![CDATA[Merino. No Finer Feeling is a five-year global campaign and has been launched to inform a new generation of consumers about the attributes and benefits of Merino wool. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/merino-no-finer-feeling.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Campaigns]]></title>
      <link>http://woolmark.com/campaigns</link>
      <description><![CDATA[The Woolmark Company currently has three ongoing campaigns designed to sell the story of wool. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/campaigns.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Woven innovations explained article]]></title>
      <link>http://woolmark.com/833</link>
      <description><![CDATA[asd]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/833.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Woven Innovations]]></title>
      <link>http://woolmark.com/woven-innovations</link>
      <description><![CDATA[Innovative woven products, whilst adding a unique visual effect to your company’s product range, can be as soft as silk, easy to care for and good for the environment.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/woven-innovations.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Finishing]]></title>
      <link>http://woolmark.com/825</link>
      <description><![CDATA[Wool fibres are more easily set/pressed than other fibres and a steaming time of several seconds at 100&deg;C for several seconds is generally recommended to achieve optimum results. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/825.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Assembling]]></title>
      <link>http://woolmark.com/822</link>
      <description><![CDATA[The assembling of a garment is a crucial part of the making up stage and the final look of the finished product.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/822.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Garment part making]]></title>
      <link>http://woolmark.com/819</link>
      <description><![CDATA[The cut panels are assembled for all parts of the garment, with each panel bundle sewn at the same time.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/819.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Pattern making and cutting]]></title>
      <link>http://woolmark.com/816</link>
      <description><![CDATA[A master pattern is used for the production of each garment part and graded patterns are also produced to reflect the range of garment sizes to be made. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/816.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Sponging]]></title>
      <link>http://woolmark.com/813</link>
      <description><![CDATA[Wool fabrics are normally finished to ensure they are fully relaxed and it is important to ensure they are not subjected to any additional tension or strains during rolling and/or transport. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/813.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Garment making]]></title>
      <link>http://woolmark.com/810</link>
      <description><![CDATA[The making up of wool garments is a relatively long and complex process. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/810.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Assessment of fabric performance]]></title>
      <link>http://woolmark.com/807</link>
      <description><![CDATA[The modern garment making process is very sophisticated and flexible, but the final appearance of the garment, and its performance in wear, will depend on how the fabric performs during making up, or more specifically, its tailorability. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/807.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wrinkling - surface smoothness]]></title>
      <link>http://woolmark.com/804</link>
      <description><![CDATA[The appearance of a woven wool fabric is best assessed from two different perspectives, namely that of the finished fabric itself and the appearance of the garment after making up. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/804.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Spirality]]></title>
      <link>http://woolmark.com/800</link>
      <description><![CDATA[Spirality in knitwear is caused by using an “unbalanced” yarn such a singles yarn or a two-fold yarn where the incorrect ratio of singles to folding twist has been used. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/800.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Facing up]]></title>
      <link>http://woolmark.com/797</link>
      <description><![CDATA[Facing up can be defined as the generation of unwanted surface fibres leading to a change in the appearance of the garment.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/797.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Cockling and distortion of wool knitwear]]></title>
      <link>http://woolmark.com/794</link>
      <description><![CDATA[Cockling has been defined as “an irregular surface effect caused by loop distortion”. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/794.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Fabric appearance]]></title>
      <link>http://woolmark.com/791</link>
      <description><![CDATA[Ideally a fabric’s appearance should remain as new throughout its life. In reality this is rarely the case with wearing and cleaning creating temporary and sometimes permanent changes to the fabric surface and appearance. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/791.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Making up]]></title>
      <link>http://woolmark.com/788</link>
      <description><![CDATA[Making-up is the process by which individual components of a garment are assembled and sewn together.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/788.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Finishing procedures]]></title>
      <link>http://woolmark.com/781</link>
      <description><![CDATA[A general finishing procedure for woven fabrics includes the following outlined below.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/781.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Finishing wovens]]></title>
      <link>http://woolmark.com/777</link>
      <description><![CDATA[The finishing procedure starts when loom state fabrics are delivered from the weaving department, after greige “grey” inspection.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/777.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Weaving]]></title>
      <link>http://woolmark.com/774</link>
      <description><![CDATA[Weaving is the process of fabric formation in which warp and weft yarns are interlaced using a weaving machine (loom). ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/774.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Woollen spun knitwear]]></title>
      <link>http://woolmark.com/772</link>
      <description><![CDATA[The finishing procedures vary between woollen and worsted spun knitwear.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/772.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Finishing chemicals]]></title>
      <link>http://woolmark.com/769</link>
      <description><![CDATA[The most important chemical used in the wet finishing process is the water.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/769.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Finishing machines]]></title>
      <link>http://woolmark.com/766</link>
      <description><![CDATA[In practice, wool knitwear can be wet finished in each type of machine, however great care should still be taken due to the delicacy of the fibre.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/766.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Different finishing methods]]></title>
      <link>http://woolmark.com/763</link>
      <description><![CDATA[Garments are usually finished in a partially made up state.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/763.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Finishing different types of wool knitwear]]></title>
      <link>http://woolmark.com/760</link>
      <description><![CDATA[The actual finishing procedure carried out is dependent upon the type of wool knitwear, and the requirements of the retailer or buyer, which in turn is dependent upon the requirements or expectations of the consumer. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/760.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Finishing knitwear]]></title>
      <link>http://woolmark.com/757</link>
      <description><![CDATA[There are three main objectives when finishing wool knitted products. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/757.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Knitted garment manufacturer]]></title>
      <link>http://woolmark.com/754</link>
      <description><![CDATA[Garments can be manufactured by three different routes, some of which are more suitable to wool products than others. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/754.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Fabric quality]]></title>
      <link>http://woolmark.com/751</link>
      <description><![CDATA[The term fabric quality in wool knitwear can describe the nature of the fabric density (cover factor) and the number or types of faults within the fabric. It can also refer to the quality of the wool fibre itself. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/751.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Common wool knitted structures]]></title>
      <link>http://woolmark.com/748</link>
      <description><![CDATA[The three main types of knitting structures are single jersey, rib fabric and interlock fabric.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/748.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Knitting machine types]]></title>
      <link>http://woolmark.com/745</link>
      <description><![CDATA[Fully fashioned and flat knitting are the two most common manufacturing sectors within the industry.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/745.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Knitting]]></title>
      <link>http://woolmark.com/742</link>
      <description><![CDATA[This is the manufacturing stage which converts yarn into complete garments or into fabric.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/742.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Recent developments]]></title>
      <link>http://woolmark.com/740</link>
      <description><![CDATA[asd]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/740.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Dyeing blends]]></title>
      <link>http://woolmark.com/737</link>
      <description><![CDATA[When blended with other fibres it is often necessary to dye wool in yarn and fabric form. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/737.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Dye and process selection]]></title>
      <link>http://woolmark.com/734</link>
      <description><![CDATA[Dyeing application methods obviously vary from shade to shade and between different substrates and dye classes.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/734.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Colouration stages]]></title>
      <link>http://woolmark.com/731</link>
      <description><![CDATA[In both woollen and worsted manufacturing there are three stages at which wool undergoes colouration. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/731.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Colouration]]></title>
      <link>http://woolmark.com/728</link>
      <description><![CDATA[When Merino clothing is dyed it is colourfast, and newly developed colouring techniques give designers full scope for their creativity.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/728.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Dyeing & finishing]]></title>
      <link>http://woolmark.com/725</link>
      <description><![CDATA[Dyeing may be carried out at a number of different processing stages. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/725.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Drafting against the twist]]></title>
      <link>http://woolmark.com/723</link>
      <description><![CDATA[Drafting serves two purposes. Firstly, it straightens the fibres in the slubbing so their extent along the yarn axis is increased. Secondly, it reduces the linear density of the slubbing. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/723.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Woollen spinning]]></title>
      <link>http://woolmark.com/720</link>
      <description><![CDATA[There are two main types of woollen spinning which is undertaken in three key steps.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/720.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Useful references]]></title>
      <link>http://woolmark.com/717</link>
      <description><![CDATA[Further resources aiding the spinning of wool.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/717.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Spinning challenges]]></title>
      <link>http://woolmark.com/714</link>
      <description><![CDATA[Problems can become apparent in downstream processing but most should be picked up early if sliver and yarn properties are monitored.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/714.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Current practice]]></title>
      <link>http://woolmark.com/711</link>
      <description><![CDATA[Various practices for worsted spinning are outlined below.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/711.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Worsted spinning]]></title>
      <link>http://woolmark.com/708</link>
      <description><![CDATA[Worsted spinning is the conversion of combed top into yarn.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/708.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Common challenges]]></title>
      <link>http://woolmark.com/705</link>
      <description><![CDATA[There are a variety of common challenges which may potentially arise during the spinning process.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/705.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Important top properties]]></title>
      <link>http://woolmark.com/701</link>
      <description><![CDATA[The relative importance of fibre properties in spinning has been well established.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/701.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The importance of top characteristics on spinning performance]]></title>
      <link>http://woolmark.com/698</link>
      <description><![CDATA[The properties of the top are determined by the greasy wool properties and the quality of topmaking, but we can reliably predict spinning performance and yarn properties from the measured top properties without reference back to the greasy wool. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/698.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Top properties]]></title>
      <link>http://woolmark.com/695</link>
      <description><![CDATA[The quality attributes of the top determine, or limit, the quality of yarn and the performance during spinning.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/695.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Spinning]]></title>
      <link>http://woolmark.com/692</link>
      <description><![CDATA[The worsted and woollen systems are the two main spinning routes for wool.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/692.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Treatment methods]]></title>
      <link>http://woolmark.com/690</link>
      <description><![CDATA[The primary methods for the treatment of wool are outlined below.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/690.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Fibre modification]]></title>
      <link>http://woolmark.com/687</link>
      <description><![CDATA[The physical and chemical nature of the wool fibre can be changed in many ways, some of which yield commercially proven benefits in terms of performance or aesthetics. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/687.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Woollen carding]]></title>
      <link>http://woolmark.com/684</link>
      <description><![CDATA[The overall woollen carding process is short and the quality of the card web determines the quality of the slubbings and of the yarn spun from them. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/684.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Gauge setting]]></title>
      <link>http://woolmark.com/681</link>
      <description><![CDATA[The setting of the gauge is one of the most important settings on the comb. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/681.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Combing principles]]></title>
      <link>http://woolmark.com/678</link>
      <description><![CDATA[The process of combing wool is complex and prone to a number of setting errors.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/678.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Worsted combing]]></title>
      <link>http://woolmark.com/675</link>
      <description><![CDATA[Combing ensures all fibres run in the same direction before it is made into cloth.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/675.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Worsted gilling]]></title>
      <link>http://woolmark.com/672</link>
      <description><![CDATA[Wool is sent through gilling machines in the form of slivers and emerges in soft strands.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/672.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Worsted carding]]></title>
      <link>http://woolmark.com/669</link>
      <description><![CDATA[After scouring, despite advances in design and operating procedures, the wool is presented to the carding machine in an entangled state. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/669.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Carbonising - Useful references]]></title>
      <link>http://woolmark.com/666</link>
      <description><![CDATA[Extra resources for the carbonisation of wool.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/666.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Carbonising]]></title>
      <link>http://woolmark.com/663</link>
      <description><![CDATA[Carbonising is the chemical process which is used to remove vegetable matter (VM) from wool.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/663.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Useful references]]></title>
      <link>http://woolmark.com/660</link>
      <description><![CDATA[Further resources regarding effluent treatment.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/660.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Treatment Approaches]]></title>
      <link>http://woolmark.com/657</link>
      <description><![CDATA[There are different ways to approach the treatment of effluence.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/657.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Treatment of scouring wastewaters]]></title>
      <link>http://woolmark.com/654</link>
      <description><![CDATA[Sludge disposal is the biggest problem when treating effluent.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/654.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[By-products of scouring]]></title>
      <link>http://woolmark.com/651</link>
      <description><![CDATA[The effluent discharged from wool scouring poses a number of problems in terms of effluent treatment. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/651.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Effluent treatment]]></title>
      <link>http://woolmark.com/648</link>
      <description><![CDATA[Most impurities are removed during the scouring process and the waste can be defined in three main categories.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/648.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Useful references and websites]]></title>
      <link>http://woolmark.com/645</link>
      <description><![CDATA[Useful resources regarding wool/wax recovery.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/645.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Typical problems encountered in contaminant recovery]]></title>
      <link>http://woolmark.com/641</link>
      <description><![CDATA[Most problems which arise in dirt or wax recovery can be easily fixed.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/641.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Arrangement of recovery devices]]></title>
      <link>http://woolmark.com/638</link>
      <description><![CDATA[There two ways of organising the contaminant recovery systems: in series or in parallel. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/638.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool wax recovery]]></title>
      <link>http://woolmark.com/635</link>
      <description><![CDATA[The centrifuges used to recover wool wax from scouring liquors must perform a number of functions.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/635.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Dirt recovery]]></title>
      <link>http://woolmark.com/632</link>
      <description><![CDATA[Scouring liquor is discharged from the bowl bottoms to the dirt recovery devices via a fibre strainer or wedgewire screen. These are needed to remove wool fibre in order to prevent blockages in both pumps and the recovery devices. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/632.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Principles for contaminated recovery]]></title>
      <link>http://woolmark.com/629</link>
      <description><![CDATA[There are three main differences between the separation of dirt and wool wax. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/629.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Contaminants recovery]]></title>
      <link>http://woolmark.com/626</link>
      <description><![CDATA[An effective contaminant removal system is a very important component of a wool scouring plant. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/626.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Useful websites and references]]></title>
      <link>http://woolmark.com/623</link>
      <description><![CDATA[More material on scouring.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/623.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Methods]]></title>
      <link>http://woolmark.com/620</link>
      <description><![CDATA[Siroscour was developed by CSIRO from its research into the mechanisms of wool scouring.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/620.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Solutions to typical problems encountered]]></title>
      <link>http://woolmark.com/617</link>
      <description><![CDATA[Typical problems which may arise during the scouring process are often easily fixed.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/617.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Factors affecting scouring performance]]></title>
      <link>http://woolmark.com/614</link>
      <description><![CDATA[There are a number of factors that affect scouring performance. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/614.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Mechanism of scouring]]></title>
      <link>http://woolmark.com/611</link>
      <description><![CDATA[Scouring is a multi-stage countercurrent extraction process.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/611.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool scouring]]></title>
      <link>http://woolmark.com/608</link>
      <description><![CDATA[Before wool can be used as a textile fibre it must be scoured to remove all contaminants and grease.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/608.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Topmaking]]></title>
      <link>http://woolmark.com/topmaking</link>
      <description><![CDATA[Topmaking describes the series of processes used to convert raw wool taken from the sheep’s back into a “top” or “combed sliver”, which can be described as an assemblage of fibres in continuous form without twist. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/topmaking.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool colour article]]></title>
      <link>http://woolmark.com/603</link>
      <description><![CDATA[asd]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/603.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Vegetable matter article]]></title>
      <link>http://woolmark.com/600</link>
      <description><![CDATA[asd]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/600.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool position of break article]]></title>
      <link>http://woolmark.com/597</link>
      <description><![CDATA[asd]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/597.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool strength article]]></title>
      <link>http://woolmark.com/594</link>
      <description><![CDATA[as]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/594.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool length article]]></title>
      <link>http://woolmark.com/591</link>
      <description><![CDATA[as]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/591.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool diameter article]]></title>
      <link>http://woolmark.com/588</link>
      <description><![CDATA[as]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/588.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool characteristics article]]></title>
      <link>http://woolmark.com/585</link>
      <description><![CDATA[as]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/585.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The specifications]]></title>
      <link>http://woolmark.com/the-specifications</link>
      <description><![CDATA[Greasy wool buying specifications are the interface with suppliers and all parties involved should have a clear and concise understanding before buying wool from Australia.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/the-specifications.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[TEAM formulae]]></title>
      <link>http://woolmark.com/team-formulae</link>
      <description><![CDATA[The TEAM formulae were derived by scientifically analysing the results of 600 consignments of Australian wool combed at about 70 different mills worldwide. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/team-formulae.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Buying Australian Wool]]></title>
      <link>http://woolmark.com/buying-australian-wool</link>
      <description><![CDATA[It is vital for companies to buy, process and manufacture Australian wool efficiently to ensure their continued profitability. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/buying-australian-wool.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Fibre properties of importance]]></title>
      <link>http://woolmark.com/fibre-properties-of-importance</link>
      <description><![CDATA[There are a number of properties which make up a fibre of wool, with fibre diameter being of most importance.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/fibre-properties-of-importance.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[London Fashion Week 2012]]></title>
      <link>http://woolmark.com/trend_london2012</link>
      <description><![CDATA[The driving force behind Merino wool innovations are the trends in consumer needs and attitudes. The trends transpire from the runways of fashion shows across the world and complement the upcoming season. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/trend_london2012.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Inaugural Wool Lab]]></title>
      <link>http://woolmark.com/the-wool-lab</link>
      <description><![CDATA[The Woolmark Company has created The Wool Lab – a seasonal guide to the best commercially available wool fabrics and yarns in the world, showcasing trends for the upcoming season.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/the-wool-lab.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Fitness for purpose]]></title>
      <link>http://woolmark.com/fitness-for-purpose</link>
      <description><![CDATA[The fibre properties of wool contribute to the attributes that end users seek in modern clothing. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/fitness-for-purpose.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[References, links and test methods]]></title>
      <link>http://woolmark.com/references-links-test-methods</link>
      <description><![CDATA[Useful links and references for Wool metrology and test specifications.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/references-links-test-methods.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Using greasy wool measurements]]></title>
      <link>http://woolmark.com/greasy-wool-measurements</link>
      <description><![CDATA[The inherent value of any greasy wool measurement is in its usefulness in ensuring quality of conformance to a specified design.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/greasy-wool-measurements.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Information provided by greasy wool measurements]]></title>
      <link>http://woolmark.com/greasy-wool-measurement-information</link>
      <description><![CDATA[Research has shown that there is a strong relationship between the clean colour of greasy wool and the clean colour of the resultant top. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/greasy-wool-measurement-information.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool resting systems]]></title>
      <link>http://woolmark.com/wool-resting-systems</link>
      <description><![CDATA[Sampling, precision, bias and cost are the four main factors that bear on the technical and commercial application of objective measurement systems.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/wool-resting-systems.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[History of wool metrology]]></title>
      <link>http://woolmark.com/history-of-wool-metrology</link>
      <description><![CDATA[The application of metrology in wool processing goes back more than two centuries. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/history-of-wool-metrology.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Defining quality attributes of greasy wool and wool products]]></title>
      <link>http://woolmark.com/attributes-of-wool</link>
      <description><![CDATA[Wool possesses a number of elements which describe its fitness for use.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/attributes-of-wool.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Greasy wool metrology]]></title>
      <link>http://woolmark.com/greasy-wool-metrology</link>
      <description><![CDATA[Measurement and specification of raw material characteristics is a fundamental component of modern manufacturing processes. It is central to maintaining product quality. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/greasy-wool-metrology.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Contamination of non-wool origin]]></title>
      <link>http://woolmark.com/contamination-of-non-wool-origin</link>
      <description><![CDATA[The Australian wool industry continues to proactively prevent contamination from vegetable matter and man-made impurities.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/contamination-of-non-wool-origin.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool fibre contamination]]></title>
      <link>http://woolmark.com/wool-fibre-contamination</link>
      <description><![CDATA[Identifying and preventing contamination in a wool clip is of vital importance.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/wool-fibre-contamination.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Useful references]]></title>
      <link>http://woolmark.com/useful-references</link>
      <description><![CDATA[Useful references about wool]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/useful-references.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool auctions in Australia]]></title>
      <link>http://woolmark.com/wool-auctions-in-australia</link>
      <description><![CDATA[The majority of Australia's wool clip is sold at auction, which is regulated by one governing body.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/wool-auctions-in-australia.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Quality Assurance]]></title>
      <link>http://woolmark.com/quality-assurance.htm </link>
      <description><![CDATA[The Australian wool clip, which is primarily Merino, is recognised worldwide for its high quality.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/quality-assurance.htm ]]></guid>
    </item>
    <item>
      <title><![CDATA[Responsible Farming]]></title>
      <link>http://woolmark.com/responsible-farming</link>
      <description><![CDATA[Australian Merino prodcuers keep their production process as green as the natural fibre they are producing.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/responsible-farming.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Properties of Australian Merino Wool]]></title>
      <link>http://woolmark.com/properties-of-merino-wool</link>
      <description><![CDATA[Australian Merino is the remarkable result of millions of years of evolution. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/properties-of-merino-wool.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Australian Merino Wool]]></title>
      <link>http://woolmark.com/australian-merino-wool</link>
      <description><![CDATA[About 79 per cent of Australia's flock is Merino, with cross-breeds and other breeds making up the remainder.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/australian-merino-wool.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool Appreciation]]></title>
      <link>http://woolmark.com/wool-appreciation</link>
      <description><![CDATA[Educational training manuals for Merino wool as well as information on The Woolmark Company's 'Wool Appreciation Course'.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/wool-appreciation.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[About the Fibre]]></title>
      <link>http://woolmark.com/about-the-fibre</link>
      <description><![CDATA[Versatile, renewable and pure – Merino wool is unlike any other fibre in the world.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/about-the-fibre.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Tickets and Labels]]></title>
      <link>http://woolmark.com/355</link>
      <description><![CDATA[Woolmark licensees benefit from a full range of ticketing and labelling support for each of our brands.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/355.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[History]]></title>
      <link>http://woolmark.com/350</link>
      <description><![CDATA[The past 50 years has seen the Woolmark logo applied to more than 2 billion items worldwide – from haute couture to sportswear, upholstery and carpets.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/350.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Benefits of Merino in Sports Activewear]]></title>
      <link>http://woolmark.com/benefits-activewear</link>
      <description><![CDATA[Find out about Merino wool's unique benefits and watch how the fibre performs on snow.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/benefits-activewear.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Types of Wool fabrics]]></title>
      <link>http://woolmark.com/types-of-wool-fabrics</link>
      <description><![CDATA[Across the world people choose to live with wool. It’s soft, comfortable, durable, safe and full of potential.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/types-of-wool-fabrics.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Sleep on Wool]]></title>
      <link>http://woolmark.com/sleep-on-wool</link>
      <description><![CDATA[People are often the happiest and most content whilst sleeping. In order to enter this euphoric state of slumber there is no room for quality substitution.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/sleep-on-wool.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Walk on Wool]]></title>
      <link>http://woolmark.com/walk-on-wool</link>
      <description><![CDATA[While walking on a cloud is virtually impossible, one imagines clouds to be soft, fluffy and a sensual experience - an experience which would be no different from walking on pure wool. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/walk-on-wool.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Sit on Wool]]></title>
      <link>http://woolmark.com/sit-on-wool</link>
      <description><![CDATA[Wool upholsteries bounce back and maintain a clean, as new appearance.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/sit-on-wool.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Interiors]]></title>
      <link>http://woolmark.com/interiors</link>
      <description><![CDATA[Wool isn’t just a fantastic product to wear, it is also a match made in heaven with home interiors. Watch this video to find out more!]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/interiors.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[General Care]]></title>
      <link>http://woolmark.com/general-care</link>
      <description><![CDATA[By following a few simple steps the general care for woollen apparel cane be simple and easy.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/general-care.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Stain Removal]]></title>
      <link>http://woolmark.com/stain-removal</link>
      <description><![CDATA[Many common stains can be easily removed, but it pays to act quickly to prevent stains from setting into the fabric.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/stain-removal.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wash/Dry  ]]></title>
      <link>http://woolmark.com/wash-dry</link>
      <description><![CDATA[With proper care Merino apparel and blankets require cleaning only once or twice a year. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/wash-dry.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Apparel Care]]></title>
      <link>http://woolmark.com/apparel-care</link>
      <description><![CDATA[Gone are the days when caring for your Merino woollen garments were a difficult and time-consuming process.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/apparel-care.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Benefits of Merino in fashion and design article]]></title>
      <link>http://woolmark.com/benefits-fashion-and-design</link>
      <description><![CDATA[No other fibre provides such a special blend of fineness, next-to-skin comfort and ease of styling.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/benefits-fashion-and-design.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Designing with wool]]></title>
      <link>http://woolmark.com/fashion</link>
      <description><![CDATA[Fashion designer Collette Dinnigan talks exclusively to The Woolmark Company about her love for Merino wool and the fibre's unique and natural benefits.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/fashion.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Mothers and Babies]]></title>
      <link>http://woolmark.com/318</link>
      <description><![CDATA[Merino is the natural choice for clothing for babies and young children, as well as expectant mothers.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/318.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Wool bedding found to improve sleep]]></title>
      <link>http://woolmark.com/wool-bedding</link>
      <description><![CDATA[Scientists have discovered links between sleep quality and health in children, adolescents, and adults.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/wool-bedding.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Benefits of Merino for mothers and babies]]></title>
      <link>http://woolmark.com/benefits-mothers-and-babies</link>
      <description><![CDATA[Created by nature to protect against harsh environments and extremes of weather, Australian Merino is the natural choice for clothing babies and young children. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/benefits-mothers-and-babies.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Base Layer - MerinoPerform Advantage]]></title>
      <link>http://woolmark.com/merinoperfom-advantage</link>
      <description><![CDATA[MerinoPerform Advantage transfers both vapour and liquid (sweat) moisture away from the body, enabling the wearer to stay comfortably cool and dry during extreme exercise.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/merinoperfom-advantage.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Base Layer - MerinoPerform Pro]]></title>
      <link>http://woolmark.com/merinoperform-pro</link>
      <description><![CDATA[MerinoPerform Pro is the ultimate sports fabric for the serious participant – whether professional or amateur. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/merinoperform-pro.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Base Layer - MerinoPerform Next-to-skin]]></title>
      <link>http://woolmark.com/merinoperform-next-to-skin</link>
      <description><![CDATA[Merino fibres are finer than traditional wool they feel luxuriously soft next to the skin. And they work in total harmony with the wearer’s body due to their excellent natural elasticity.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/merinoperform-next-to-skin.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Base layer]]></title>
      <link>http://woolmark.com/301</link>
      <description><![CDATA[These Merino garments assure the wearer of a super soft and comfortable next-to-skin product.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/301.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Mid-layer]]></title>
      <link>http://woolmark.com/mid-layer</link>
      <description><![CDATA[Merino’s ability to absorb the humidity created by the body and release it on the outside ensures the wearer experiences the best possible microclimate conditions.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/mid-layer.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Outer-layer]]></title>
      <link>http://woolmark.com/outer-layer</link>
      <description><![CDATA[Breathability properties make wool suitable for high performance garments in all kinds of outdoor activities or sports, from low to high intensity.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/outer-layer.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[MerinoPerform]]></title>
      <link>http://woolmark.com/merino-perform</link>
      <description><![CDATA[MerinoPerform has been specially developed by The Woolmark Company to offer professional sportswear for any level of activity.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/merino-perform.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Sports - Activewear  ]]></title>
      <link>http://woolmark.com/sports-activewear</link>
      <description><![CDATA[Merino wool is a high performance fibre; one that performs like no other. Watch this video to learn some of the wonderful and unique benefits Merino wool has to offer. ]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/sports-activewear.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Knitwear innovations explained article]]></title>
      <link>http://woolmark.com/284</link>
      <description><![CDATA[test]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/284.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Knitwear Innovations]]></title>
      <link>http://woolmark.com/knitwear-innovations</link>
      <description><![CDATA[Innovative knitwear products, whilst adding a unique visual effect to your company’s product range, can be as soft as silk, easy to care for and good for the environment.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/knitwear-innovations.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Young designers showcase Merino at Knitwear Symphony, Hong Kong]]></title>
      <link>http://woolmark.com/knitwear-symphony</link>
      <description><![CDATA[The Woolmark Company continues its support of fashion design newcomers at the Knitwear Symphony trade event in Hong Kong on 18th January 2012 with an award to be presented to the most outstanding young knitwear designer.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/knitwear-symphony.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Test Headline for Thursday with AWI]]></title>
      <link>http://woolmark.com/239</link>
      <description><![CDATA[So much information about the Woolmark website. So much information about the Woolmark website. So much information about the Woolmark website. So much information about the Woolmark website.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/239.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Understanding Our Brands]]></title>
      <link>http://woolmark.com/227</link>
      <description><![CDATA[Find out all about our logos and what they mean]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/227.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[How to Become a Woolmark Licensee]]></title>
      <link>http://woolmark.com/become-a-licensee</link>
      <description><![CDATA[If you have a product worthy of Woolmark, Woolmark Blend or Wool Blend endorsement or you wish to enhance the quality of your product then complete the application form and submit it to licensing@wool.com]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/become-a-licensee.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[Licensee Benefits]]></title>
      <link>http://woolmark.com/our-services</link>
      <description><![CDATA[We offer a number of constantly improving services to our Woolmark licensees aimed at adding value to their business.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/our-services.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Woolmark Company]]></title>
      <link>http://woolmark.com/the-woolmark-company</link>
      <description><![CDATA[The Woolmark Company is the global authority on Merino.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/the-woolmark-company.htm]]></guid>
    </item>
    <item>
      <title><![CDATA[The Woolmark Brand]]></title>
      <link>http://woolmark.com/the-woolmark-brand</link>
      <description><![CDATA[The Woolmark brand is owned by The Woolmark Company, the world’s leading wool textile organisation. The value of the brand is well established and highly regarded across the world in the apparel, interior textiles and home laundry sectors.]]></description>
      <pubDate>Tue, 20 Mar 2012 22:20:35 UTC</pubDate>
      <guid><![CDATA[/the-woolmark-brand.htm]]></guid>
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