The engaging space is an environment born of clever, innovative thinking and includes a library, a showroom and an events space for knitters, weavers, spinners, retailers, fashion designers, students – and even visiting Australian woolgrowers who produce the fibre.
“The Wool Resource Centre in Hong Kong is a multi-functional, interactive space dedicated to product and process innovation to be used by all our partners throughout the supply chain,” explains The Woolmark Company Managing Director Stuart McCullough.
“Designers can find inspiration and touch and feel the latest and greatest in wool; supply chain partners can showcase their product or host a launch; and woolgrowers can use the centre for industry presentations. Importantly, it also connects the Hong Kong office of The Woolmark Company with global players in the wool industry, acting as a permanent trade space with the aim to assist visitors improve business relationships and commercial outcomes.”
Why Hong Kong?
Hong Kong was selected as the home of the Wool Resource Centre due to its importance in the sourcing of Australian Merino wool. All global brands travel to Hong Kong for sourcing trips, and the region is also a key manufacturing hub for spinners and knitters, making it a natural choice for the Wool Resource Centre.
Since the 1950s, textiles and garments have dominated Hong Kong’s exports, and the textile industry currently employs almost four per cent of the local manufacturing workforce.
Research, knowledge, support
The Wool Resource Centre provides you with the research, knowledge and support you need most, from yarn cards, swatches and Woolmark licensing to the latest information on machinery, technology and supplier details. By connecting the entire supply chain, we help you do business together.
We inspire and inform through The Wool Lab – an innovative seasonal sourcing guide to the best wool fabrics and yarns in the world, and house materials about education and marketing programs including the International Woolmark Prize, Cool Wool and Woolmark Gold. The overall goal is to share information with our partners about the natural benefits of wool so they can experience the fibre’s exceptional qualities and generate greater commercial and creative returns.
A constantly changing schedule of events is designed to inform, excite and educate. An auditorium configuration can be created for presentations and panel discussions, while an exhibition mode allows for fashion and interiors exhibitions, art installations and more. The research library doubles as a workspace for visitors to the centre, and can also be used for meetings with guests.
To make an appointment to visit the Hong Kong Wool Resource Centre contact HKresourcecentre@wool.com