Woolmark certification allows for Woolmark licensees to use the iconic Woolmark logo on their wool products.
The Woolmark Apparel Care program helps consumers identify quality laundry products that are approved by The Woolmark Company for use on wool products.
Wool Appreciation Courses are free workshops offering insight into the production pipeline of Merino wool apparel – from fibre to garment.
Discover the manufacturing processes used in the woollen and worsted systems of wool production.
An innovative seasonal guide to the best wool fabrics and yarns in the world, presenting commercially available fabrics.
Discover how innovations continue to keep Merino wool a versatile, cutting edge and a clever alternative to other fibres.
The Wool Resource Centre is a global hub for the wool supply chain and those seeking to learn about the versatility of Australian wool.
Merino wool provides fashion designers with a blank canvas; it is a fibre of infinite potential with a vast array of benefits.
Woolmark talks to outdoor brands Devold, Ortovox and Helly Hansen about the activewear market for wool and what's trending.
COTTWEILER and Gabriela Hearst were announced the winners of the menswear and womenswear 2016/2017 International Woolmark Prize, presented at a special event at the iconic Palais de Tokyo, Paris.
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Europe remains an important market for the consumption of Australian wool in the consumer sector.
Regional economic growth in Benelux is stimulated by the growing consumer consumption.
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France remains the single most influential flagship market for women’s apparel.
The sports industry is highly attractive in Germany/Austria/Switzerland, with the former a significant consumer of premium apparel and of raw wool.
Wool consumption in Spain has increased 16%, mainly in women’s knitwear and for the autumn/winter season.
Italy remains one of the key flagship markets for wool.
Nordic consumers are well educated and know how to select good quality and performance in sportswear, fashion and babywear.
The current economic situation in Russia may force consumers to become less confident in ‘luxury’ spending.
Turkey’s geographical location offers both domestic and export-oriented market opportunities.
The United Kingdom is one of the most important and arguably the most dynamic flagship market in fashion apparel.