Australian actors Hugh Jackman and Rose Byrne light up the red carpet at the Woolmark-sponsored G’Day USA event at JW Marriott at LA Live.
Two star-studded gala events were held, one in Los Angeles and one in New York City, which brought together key industry leaders from government, business, tourism and the arts in order to honour the long-term and deep Australia-United States relationship.
A Gold Sponsor of the celebrations, running from January 9 to 22, The Woolmark Company took the opportunity to promote Australian Merino wool to the US consumer and business audience.
“This was a fantastic opportunity to promote and profile The Woolmark Company’s position as a supporter of the fashion industry and as a company to conduct business with,” The Woolmark Company country manager USA Michelle Lee said.
“Woolmark achieved fabulous networking across both coasts at the LA and New York black-tie galas, hosting a number of A-list celebrities and receiving company logo and video presence via the G’Day USA marketing channels.”
The Woolmark Company’s logo featured on official invitations, websites, social media channels, Gala programs and on the step-and-repeat at the LA Gala.
With the USA being a primary market for the Australian wool industry, with targets in women’s knitwear as well as wovens, events such as G’Day USA allow not only building but also maintaining relationships with key industry players and further commercialise innovations in Merino wool.
And while a rollercoaster economy has evolved in the USA during the past few years, the country still retains a leading consumption status.
“Events such as G’Day USA are important to remain a part of,” Ms Lee said. “Disposable income and consumer expenditure in clothing is set for growth in the coming years. As consumers gravitate towards value-oriented luxury apparel and aspirational brands, this represents a unique opportunity for the wool industry.”