An exhibit at the Wool Modern exhibition in Seoul, as featured in Vogue Korea.
The final exhibition of Wool Modern opened at the Ara Art Centre in Seoul late-2013. Wool Modern is a global travelling exhibition that is held during Wool Week as a part of the Campaign for Wool
More than 200 VIP guests – including media, spinners, weaver, fashion designers and bloggers – were in attendance, along with Korean Fashion Council chair Daeyeon Won and UK Ambassador to Korea Scott Wightman.
Wool Modern exhibits works from 69 designers worldwide, and local fashion designers and promising young talents produced wool pieces especially for the Korean stage of the exhibition, including Moonyounghee, Kuho Jung, Juun.J, Wooyoungmi, Eudon Choi, Cy Choi, Hwajin Oh, Design Methods, The Zoom, KamKam, Giha Woo & Hyunseok Kang.
Wool Modern also held three educational talks for college students studying in fashion, textile and industrial design. Designer HwaJin Oh and exhibition curator Charlotte Lurot presented production techniques and processes of using wool.
There was fervent response received from Korea media and the week-long exhibition attracted more than 4000 visitors.
In addition to the Wool Modern exhibition, there was a retail campaign involving collaborations with leading department store Lotte, and fashion brand such as DAKS, Barbour, John Smedley and Wolsey. Lotte presented a wool-themed fashion show is association with DAKS and the Campaign for Wool, highlighting wool’s natural, renewable and biodegradable properties. DAKS, DAKS Golf, DAKS Kids, Vivienne Westwood, Burberry, Paul Smith, Cambridge Members and Wolsey also displayed Campaign for Wool message boards in Lotte, celebrating the campaign and encouraging consumers to live naturally and choose wool.